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News ARCHIVE

Debating `list fatigue’  Feb 01, 2000 10:30 PM By Peter Girard

This month, we launch a List Watch Q&A feature, in which we ask list pros to give us their `take’ on a hot list issue.The most recent Catalog Age Benchmark

HOLIDAY SALES: GLAD TIDINGS  Feb 01, 2000 10:30 PM By Paul Miller

Sales gains for most, though some fall short of planGadget cataloger TopiX Innovation Gallery enjoyed a 30% spike in holiday sales. At general merchant

GETTING PERSONAL: …with Jim Zimmerman  Feb 01, 2000 10:30 PM By Jim Zimmerman

Q. What was your first job out of college?A. I was a personnel administrator for a life insurance company. I’m a licensed therapist, and I couldn’t find

Dot.commed out  Feb 01, 2000 10:30 PM By MCM staff

I thought your December editorial (“In `dot-com’ overload”) was right on! It baffles me how the dot.coms get the evaluations and cash that they do – and

In this issue the cybercritic looks at beauty products websites  Feb 01, 2000 10:30 PM By MCM staff

www.blissworld.comReviewed Dec. 9, 4:15 p.m., Netscape browserI usually despise splash pages that announce where you are and delay your entry into a Website,

INTERNATIONAL: New list rules for Britannia  Feb 01, 2000 10:30 PM By Peter Girard

U.K.’s Data Protection Act makes overseas mailings trickierOn March 1, when the U.K.’s Data Protection Act (DPA) takes effect, one of Europe’s largest

E-MAIL CREATIVE: Getting your e-mails read  Jan 01, 2000 10:30 PM By Moira Pascale

According to Internet consulting firm Fry Multimedia, more than 20% of e-mail recipients made a purchase after reading an e-mail promotion. But as more

Can wine be fruitful?  Jan 01, 2000 10:30 PM By Peter Girard

In November, two Internet wine merchants, Wine.com and Send.com, announced huge infusions of venture capital totaling $90 million. A third marketer, WineShopper.com,

Buying American in Japan  Jan 01, 2000 10:30 PM By Peter Girard

Cheerios and Dr. Pepper, not to mention other U.S. packaged goods, have enabled Chuck and Kelly Grafft to create a $7 million business in Japan. Their

LEGISLATIVE ROUNDUP: Congress prefers privacy  Jan 01, 2000 10:30 PM By Shannon Oberndorf

Several privacy-related bills are passed before winter recessWho says nothing ever gets done in Washington? Although the 106th Congress did leave several






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