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News ARCHIVE

Banana Republic, round 2  Nov 01, 1998 10:30 PM By MCM staff

Ten years after Banana Republic closed its catalog business, the apparel retailer has relaunched the book. In mid-September, the upscale clothing division

Delia’s buys Fulcrum lists  Nov 01, 1998 10:30 PM By Mark Del Franco

New York-based Delia’s, the $106 million teen apparel cataloger, in September paid $4.75 million for the trademarks and mailing lists of bankrupt Fulcrum

Good for Reader’s Digest  Nov 01, 1998 10:30 PM By Paul Miller

The $2.6 billion Reader’s Digest is “considering becoming a major player in the catalog business,” says vice president/general manager of catalog Jim

Bargains abroad  Nov 01, 1998 10:30 PM By Lynn Dougherty

Catalogers in the U.S. are enjoying at least one beneficial side effect from Asia’s economic ills: better prices on imports. But even as product costs

Fall Shortfalls  Nov 01, 1998 10:30 PM By Sherry Chiger

The stock market has become a manic roller coaster ride. Wall Street firms have begun mass layoffs. The President could soon be impeached. And as of September,

Choosing a software system  Nov 01, 1998 10:30 PM By Mark Del Franco

Your company is growing, and your catalog management software system-the nerve center of your business-is due for an upgrade. But with prices for systems

LIVIN’ LARGE  Oct 01, 1998 9:30 PM By Mark Del Franco

So what if the stock market tanks? Who cares if the White House is in crisis? Numerous catalogers are still confident that more people will want to spend

First in phone service  Oct 01, 1998 9:30 PM By Mark Del Franco

Catalog call centers are the fastest to “live answer” incoming calls-at least according to a survey published in the August issue of “Service Level Newsletter,”

Vanity 800s in peril  Oct 01, 1998 9:30 PM By MCM staff

If you think your vanity 800-number is protected under trademark laws, think again. In mid-July, a New Jersey District Court dismissed liquor cataloger

Appearance counts  Oct 01, 1998 9:30 PM By Paul Miller

The urge to use one’s creative license is rarely the driving force of a business-to-business catalog redesign. Catalogers view a redesign as another tool






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