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Must Reads ARCHIVE

A Deep Dive Into the 2014 Pitney Bowes Global Online Shopping Study  Oct 30, 2014 11:53 AM By Tim Parry

A successful international strategy centers on providing buyers with clarity and accuracy in the online buying process, certainty and transparency in delivery, and competitive pricing. Here’s a deep dive into the results of the 2014 Pitney Bowes Global Online Shopping Study results.

How Retailers are Emailing Halloween In  Oct 30, 2014 11:20 AM By Ross Kramer

Halloween is one of the fastest-growing consumer holidays with Halloween spending this year expected to reach a record $7.4 billion.

Free Shipping Free-For-All  Oct 29, 2014 9:55 AM By Mike O'Brien

With the holiday shopping season fast approaching, retailers are lining up in droves to offer “free” shipping to consumers as a promotional tool to drive sales.

How to Transform Omnichannel Retail from Myth to Reality  Oct 28, 2014 8:01 PM By Oren Levy

Most retailers are at a loss as to how to implement an omnichannel strategy in their physical and online stores. However, there are a number of solutions available to help retailers of all sizes cater to the consumer expectation for a personalized cross-channel shopping experience.

L’Oreal See 18% Increase in AOV with Interactive Video  Oct 28, 2014 11:57 AM By Daniela Forte

L’Oreal USA also found that its average order value among video watchers was 18% higher, according to a case study.

Retailers Should Put the Shopping Cart Before The Horse  Oct 27, 2014 3:04 PM By Michele Salerno

Shopping carts are not simply tools for conversion. They can literally make or break a retailer. Here are three shopping cart features that will provide excellent foundations to satisfy customer expectations and keep them spending with you.

Apple Watch Could Change Brand Marketers’ Timing  Oct 24, 2014 10:18 AM By Bart Heilbron

If the Watch does catch on, and creates a monopoly of the market as some have predicted, brands across the globe will need to step up to the challenge of the newest marketing channel – the wrist.

JD.com Launches Warehouse and Logistics Initiative in Time for Singles’ Day  Oct 21, 2014 2:51 PM By Daniela Forte

This initiative by JD.com will help process orders during Singles Day, and generates a spike in online shopping as people buy gifts for single friends.

Alibaba Joins Global Shipping Effort  Oct 21, 2014 10:56 AM By Daniela Forte

Alibaba and China Shipping Group joined forces to establish a new logistic platform that enhances the efficiency of international trade and benefits both Chinese and Brazilian companies when it’s fully operational.

Will Apple Pay Outperform Google Wallet? [Video]  Oct 20, 2014 4:37 PM By Mike O'Brien

Is Apple banking too much on its brand strength as it launches Apple Pay? What kind of lessons can it learn from Google Wallet? In this video, Multichannel Merchant Senior Editor Mike O’Brien asks ACI Worldwide Director of Product Management John Gessau these questions and more.






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