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Must Reads ARCHIVE

FedEx Corp. Goes on a Holiday Shopping Spree  Dec 16, 2014 8:05 PM By Tim Parry

FedEx is doing a little holiday shopping of its own: On Monday, FedEx announced it would acquire GENCO, and on Tuesday, it acquired Bongo International. Here’s a look at the acquisitions.

NRF Reports Increase in Holiday Season Retail Sales  Dec 12, 2014 11:00 AM By Daniela Forte

The National Retail Federations reported a 0.6% increase in retail sales for the month of November, they say is aligned with their holiday forecast. See what else The NRF had to say about the holiday shopping season.

Why You Need to Reach Customers in Australia  Dec 11, 2014 6:52 AM By MCM Staff

In many ways, Australia is a natural for ecommerce. With 36 million people spread across a continent, Australia has one of the lowest population densities in the world. Australians are accustomed to long-distance shopping, and they are also highly computer literate and wired.

Staples Offers More Products and Services with New Exchange  Dec 10, 2014 1:11 PM By Daniela Forte

Staples announces Staples Exchange, a new platform allowing merchants to offer products to customers through all of its ecommerce channels, see what else this will mean for Staples.

Emailing Canada: Truths and Myths  Dec 09, 2014 1:54 PM By Patrick Gorman

Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.

Cyber Weekend Proves Mobile Commerce Has Arrived  Dec 03, 2014 12:58 PM By Tim Parry

Mobile commerce has arrived, and proved to be a game-changer this Cyber Weekend. Here’s a look at what drove shoppers to their smart phone, and a look at some retailers’ mobile commerce success stories.

How Wearable Technology is Impacting Retail  Dec 02, 2014 2:29 PM By Samuel Mueller

Wearable technology are gradually making their way through the mass market. See what retailers are doing to incorporate wearables into product lines.

What We Learned From Cyber Weekend 2014  Dec 02, 2014 8:51 AM By Tim Parry

There’s some there’s widespread panic in Overreactionland, as the online and in-store Thanksgiving weekend sales figures roll in. But it may be much ado about nothing, as Holiday 2014 is beginning to look a lot like Holiday 2013. Here’s a look at what we learned from Cyber Weekend 2014.

What New Omnichannel Trends Really Mean for Customers  Nov 30, 2014 7:45 AM By Jeannie Walters

We do live in an omnichannel world, but it can still be surprising to learn how many online retailers are experimenting with brick and mortar. Here are 5 ways these online to offline innovators are offering the next wave of the omnichannel experience.

Building and Leveraging a 360-degree View of Your Customer  Nov 30, 2014 7:22 AM By JB Brokaw

In order to bring someone back time and time again, marketers must craft meaningful and relevant experiences for the individual. So how can brands go about building loyalty for their businesses in 2015?






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