MULTICHANNEL MERCHANT » MUST READS
Must ReadsJun 24, 2016 1:14 PM By Pau Sabria
User-generated content plays a pivotal role in meeting the need for authenticity, showcasing brands’ offerings while driving shopper interaction. Peer-to-peer endorsements are especially powerful, with 53% of millennials admitting UGC influences their purchases, seamlessly inserting consumers into the brand-building process. Here’s why merchants must take advantage of the opportunities that UGC offers to improve engagement, purchase intent, and brand loyalty.
Must ReadsJun 23, 2016 11:04 PM By Tim Parry
Well, let’s just say it’s probably not possible that Jeff Gennette will sink Macy’s, Inc. like Ron Johnson did when he took over JCPenney. Gennette has been the president of the embattled department store for the past two years, and has served the company in some sort of executive capacity since 2006. Here’s what Gennette needs to think about if he’s going to get Macy’s, Inc’s not just to regain its leadership position, but keep its stores from the retail graveyard.
Must ReadsJun 22, 2016 5:44 PM By Angie Stocklin
How do you get your team to work together to solve departmental problems? One option is to move away from the old way of doing things (the “we say, you do”) and towards a more transparent process in which team members feel responsible for the department’s (and company’s) success. An easy way to implement this idea of ownership is through team huddles and DOR boards.
Must ReadsJun 21, 2016 9:35 AM By Mike O'Brien
As Kickstarter-funded premium underwear provider Comfortable Club starting expanding its sales channels to include Amazon as a marketplace seller as well as using its Fulfillment by Amazon service, inventory management and visibility across channels started to become a serious issue. Click here to find out how Stitch Labs made Comfortable Club’s underwear inventory more visible.
Must ReadsJun 20, 2016 5:19 PM By Daniela Forte
Large retailers acquiring major flash sale sites are slowly becoming the norm in today’s retail landscape. See what acquiring major flash sale sites means for major retailers and their business model.
Must ReadsJun 20, 2016 1:28 PM By Daniela Forte
Target is moving full-steam ahead in being leaders in omnichannel. While the task wasn’t always so easy for the big box retailer, Target has come a long way. See what plans Target has in place and what the future holds.
Must ReadsJun 16, 2016 1:14 PM By MCM Staff
Chargebacks are rising at a rate of 20% per year; friendly fraud at a rate of 41% over the last two years – indicating many merchants are still losing the fight against chargeback fraud. See how this is impacting merchants in the U.S.
Must ReadsJun 16, 2016 11:05 AM By Mike O'Brien
Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.
Must ReadsJun 14, 2016 11:46 AM By Dave Williams
While there are many order fulfillment tools available, ranging from manual, to automated, to a mix of both, warehouse execution systems are emerging as the solution of choice for many leading manufacturing and distribution companies. Here’s a look at how a WES can address your order fulfillment challenges.
Must ReadsJun 13, 2016 11:33 AM By Anthony Nicalo
Blaming a lack of consumer spending on a recession is easy, but the data shows something more profound. People are still spending money, but instead of shelling out for new possessions, they’re now splurging on experiences. To that end, here are three steps to improve sales moving forward.
by Pau Sabria
Posted 1 day ago
Posted 2 days ago