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MULTICHANNEL MERCHANT » MUST READS
Must ReadsAug 03, 2015 1:49 PM By Daniela Forte
There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing. See how Ballard Designs saw digital marketing success using social media.
Must ReadsAug 03, 2015 10:12 AM By Gary Lee
My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.
Must ReadsAug 01, 2015 11:07 AM By Drit Suljoti
Realizing that no smartphone user wants to have to endlessly zoom in and out while viewing a webpage, Google instituted what many call Mobilegeddon – a mandate requiring sites to feature mobile-friendly design. Here’s a look at an experiment conducted by Catchpoint Systems to determine to what extent – if any – mobile site performance is a factor in determining mobile-friendliness, and hence Mobilegeddon.
Must ReadsJul 30, 2015 3:02 PM By Tim Parry
It seems like if you want to build your cross-border ecommerce strategy into China, it comes down to 5 M-words or phrases. In no particular order, they are…
Must ReadsJul 30, 2015 12:14 PM By Mike O'Brien
Forrester analyst Zia Daniell Wigder told Growing Global attendees that ecommerce innovation is not just U.S.-based but distributed widely around the globe.
Must ReadsJul 29, 2015 6:14 PM By Tim Parry
Even if you are not trying to sell your inventory internationally, chance are, more than 10% of your ecommerce site traffic – and more than 7% of your ecommerce sales – is cross-border. Imagine how much higher those numbers would be if you put a cross-border ecommerce strategy in place?
Must ReadsJul 29, 2015 2:08 PM By MCM Staff
A Deloitte study shows that back-to-school shopping is now spread throughout the year; What’s more, surveyed shoppers favor smartphones over other devices for shopping information. Here are more insights from the results of Deloitte’s Back-to-School and Back-to-College surveys.
Must ReadsJul 27, 2015 11:48 AM By Pini Yakuel
Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Here’s why deployment of data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.
Must ReadsJul 24, 2015 4:50 PM By MCM Staff
After a few months of beta testing, Jet has been cleared for takeoff. And the ecommerce skies have got a little more crowded. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.
Must ReadsJul 22, 2015 11:24 AM By MCM Staff
Twenty-five percent of retailers say Facebook is the top acquisition platform. See how other channels ranked when it comes to selling to the customer.
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