MULTICHANNEL MERCHANT » MUST READS
Must ReadsMay 26, 2016 8:02 AM By Megan Higgins
During the last few years, more online marketplaces have been emerging globally, offering retailers even more avenues to sell products, compete and expand their footprint internationally. To remain competitive in this changing landscape, there are three key considerations that U.S. retailers should take into account to help successfully optimize their international strategy and provide a positive shopping experience for consumers.
Must ReadsMay 25, 2016 6:25 PM By Tim Parry
As omnichannel technology and customer demands grow, ecommerce platforms are evolving into “commerce platforms,” and even “unified commerce platforms.” So whether or not you have a brick-and-mortar presence, how do you determine your present and future platform needs?
Must ReadsMay 25, 2016 10:52 AM By Donna Devaul
In an era when the customer is king, retailers need to elevate their game to gain loyalty, an edge over the competition in a fierce environment, and drive sales. Here are some best practices culled from winners and finalists of the 2016 Excellence in Customer Experience awards at the Operations Summit.
Must ReadsMay 23, 2016 12:13 PM By MCM Staff
In this MCM webinar, learn how buying intent data from shopper browsing lets you access to prospects that big data companies can’t sell to your competitors.
Must ReadsMay 22, 2016 7:58 AM By Sam Cinquegrani
Smartphone operating systems have had the capability of promoting mobile commerce through such technologies as Google Wallet, Apple Pay and iBeacon, which have been around for years. Yet very little has been done to improve mobile commerce. Does it have to do with the limitations of the smartphone, and the lack of acceptable user experience?
Must ReadsMay 22, 2016 7:12 AM By Angie Stocklin
How do you get your team members to buy into company culture? Whether you’ve been struggling with culture for a while, or you want to instill a new type of culture in your company, here are a few steps that can help guide you through the often tricky process.
Must ReadsMay 17, 2016 5:34 PM By Daniela Forte
Kohl’s has made great strides with its omnichannel strategy. In 2014, it began the journey when it rolled out buy online and pickup in-store. See how the brand continues to evolve with its omnichannel strategies.
Must ReadsMay 13, 2016 11:36 AM By Lori Mitchell-Keller
Consumers expect much more than a transaction – they expect an immersive experience. Fitness leader Under Armour is one example of a company recognizing the need to offer consumers more than just a product. Here’s a look at how Under Armour focused its business model on the relentless pursuit of innovation to build brand loyalty and satisfy consumers.
Must ReadsMay 13, 2016 10:52 AM By Sam Cinquegrani
Retailers struggle with making their in-store shopping experience as fresh and novel as the online experience, with its endless aisles, one-click checkout, and limitless two-dimensional design potential. Beaconing gives a retailer the ability to digitally serve the customer, while in their store, with a plethora of offers and services. Here’s how retailers can do beaconing right, and how it has worked for Gamestop.
Must ReadsMay 12, 2016 3:57 PM By Mike O'Brien
Looking to increase traffic on its marketplace, eBay is making it easier for members to sell their stuff by dropping it off at 1,600 FedEx stores through a new partnership with the carrier. Learn more about this arrangement and what it means for sellers and eBay.
Posted 4 days ago
Posted 5 days ago