Must Reads ARCHIVE

Database Guru Arthur Hughes Dies  Aug 29, 2014 9:25 AM By Beth Negus Viveiros

Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.

Federal Court: FedEx Drivers are Employees, Not Contractors  Aug 28, 2014 6:48 PM By Mike O'Brien

A federal court ruled that FedEx Ground drivers who worked in California and Oregon were misclassified as independent contractors instead of employees.

Assessing the Challenges of Going Global  Aug 28, 2014 9:51 AM By Daniela Forte

It will be scary, it will be difficult, but going global with your business is definitely an opportunity that retailers should be considering.

Newegg Launches Same-Day Delivery in Los Angeles  Aug 28, 2014 9:14 AM By Mike O'Brien

Online marketplace Newegg this week rolled out same-day delivery service to customers in the Los Angeles area, joining the ranks of giants like Amazon, Google and Walmart.

Why Customers Still Shop Offline  Aug 27, 2014 4:01 PM By Daniela Forte

While online retail has seen rapid growth, an overwhelming majority of U.S. retail sales take place offline (92%) according to Forrester Research. A survey done by Ripen eCommerce took a look at why consumers would most likely make the purchase in-store vs. online.

Building a Global Ecommerce Brand in Time for the Holiday Rush  Aug 27, 2014 1:23 PM By Nataly Kelly

With the holiday sales season quickly approaching, it’s the perfect time to examine whether your company is effectively reaching its total addressable market with native, high-quality multilingual content that reflects the way your customers live, act and speak. If you aren’t, now is the time for action. And, if you think it’s impossible to “go global” before the holiday season, think again.

Brick and Mortar Retailers Capitalize on Beacon Opportunity  Aug 26, 2014 4:41 PM By Rory Dennis

The growing prevalence of in-store technology is changing the game and revolutionizing customer communication, order fulfillment and beyond. One of the latest technologies to shake things up is beacons.

Decluttering the marketing channels with personalization  Aug 26, 2014 1:35 PM By Grant Halloran

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point.

Consumers Demand Omnichannel, So Where Do You Begin?  Aug 26, 2014 1:26 PM By Heather Bonura

The key to implementing a successful omnichannel strategy is to prioritize your tactics based on your business goals and to walk before you run.

Merchants Refine Omnichannel Strategy as Demand Grows  Aug 26, 2014 12:16 PM By Mike O'Brien

As retailers continue to battle Amazon’s quick and cheap approach, omnichannel strategy is becoming an increasingly important weapon in their arsenal.






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