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MULTICHANNEL MERCHANT » MUST READS
Must ReadsMay 04, 2016 1:32 PM By Daniela Forte
Estée Lauder is looking to strengthen its ecommerce opportunities in China. See what ways it will strengthen its brand.
Must ReadsMay 04, 2016 1:24 PM By Tim Parry
Marketers need to keep the shopping habits of the country they are looking to sell into. Take a look at how your global customers are paying, to make the shopping experience a seamless one.
Must ReadsApr 28, 2016 10:28 AM By Daniela Forte
Pep Boys has seen incremental revenue growth when it implemented WalletAds campaigns helping the brand’s mobile advertising business. See how Vibes WalletAds helped Pep Boys with their business.
Must ReadsApr 26, 2016 8:48 PM By MCM Staff
According to a report by JLL, borders are becoming less of an issue for retailers pursuing opportunities overseas, and the global retail landscape is shifting fast to accommodate the change. The report examines the presence of 240 international retail brands and 140 international cities, including the drivers of their growth, opportunity and barriers, and also ranks and assesses the vitality and attractiveness of cities.
Must ReadsApr 26, 2016 5:40 PM By MCM Staff
Mother’s Day is rapidly approaching and despite the fact that there’s been a steady rise in Mother’s Day-related searches since mid-April, approximately 70 percent of Mother’s Day-focused online activity will occur during the last week before the big day, according to a study by Hitwise, a division of Connexity.
Must ReadsApr 26, 2016 1:42 PM By Daniela Forte
Going global with your business is no easy task and so often retailers will make the leap without taking the necessary precautions needed when going global with their business. This can and often leads to epic failures. Here is a list of 12 fails that brands could fall victim if they are not careful.
Must ReadsApr 26, 2016 11:05 AM By Mike O'Brien
When does it make sense for a company to engage in same-day delivery? We caught up with Jason Acevedeo, senior director ecommerce operations at Limited Stores, at Operations Summit 2016 in Cincinnati to ask him for his thoughts. Find out how knowing your audience, their demograpics and location, and the type of products you sell all play a part.
Must ReadsApr 26, 2016 9:17 AM By Mike O'Brien
While there are many clear advantages to using a third-party fulfillment (3PL) partner for outsourcing some or all of your operations, the majority of merchant companies still opt for keeping these functions in house and firmly within their control. According to respondents to the MCM Outlook Survey, 26.5% of respondents said they use a 3PL in 2016, up from 21.2% in 2015, while the rest said they handle fulfillment internally. Of those who said no, only 2.9% said they are considering use of a 3PL, down from 6.2% in 2015.
Must ReadsApr 20, 2016 5:22 PM By Randy Nasson
When it comes to connecting with customers online, a number of multichannel and ecommerce retailers are still stuck in the “customer support” mindset; one that views contact with a customer as a necessary evil rather than an opportunity. Transforming an empty online store into a center for anticipating and addressing customer needs proactively and intelligently requires careful thought, planning and, in many cases, investment.
Must ReadsApr 20, 2016 4:16 PM By MCM Staff
With Target’s digital sales reaching an all-time high, Chargebacks911 co-founder and Chief Operating Officer, Monica Eaton-Cardone cautions the retailer to beware of rising chargeback fraud, and advises taking proactive measures to prevent losses.
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by Eric Best
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