Must Reads ARCHIVE

CEOs Meet the Thanksgiving Night Shoppers  Nov 27, 2015 12:23 PM By Tim Parry

CEOs… If you’re going to talk the talk and tell America that your stores are going to be open on Thanksgiving Day, you better walk the walk as well.

5 Ways Retailers Can Reach Gen Z  Nov 24, 2015 12:18 PM By Samara Anderson

Gen Z is the nation’s first to be born into the digital era and makes up America’s largest demographic group (25.9% of the population). They may not even be 21 years old yet, but this generation is already beginning to exhibit influence, consumption, and spending power.

Give Your Customers The Gift of Gift Cards  Nov 24, 2015 11:05 AM By Murtaza “Zeke” Hamdani

Giving cash as a gift is still largely taboo. Most people view it as tacky — but consumers are still often faced with the daunting problem of having no idea what to get a friend, family member, or work colleague for the holidays. The numbers prove that gift cards have successfully filled this gap by […]

Black Friday is a Mobile Commerce Holiday  Nov 24, 2015 10:34 AM By Kurt Heinemann

With people using their mobile devices for planning, showrooming, coupon cutting, and just about everything else, you’ll need to make your digital experiences as mobile centric as possible every step of the way if you want to claim your full share of Black Friday’s revenue opportunities.

3 Last-Minute Tips to Optimize for Black Friday and Cyber Monday  Nov 23, 2015 10:36 AM By Dennis Callaghan

By now, most retailers have finalized their e-commerce site code for the holiday shopping season and have completed testing to ensure fast, reliable end-user experiences that drive conversions. But, there are ways (and still time, though fleeting) for retailers to proactively protect themselves as much as possible, through the following three techniques.

Achieving Profitable Fulfillment: 5 Questions to Consider  Nov 21, 2015 10:14 PM By Amitabh Kumar

What is an optimal order fulfillment strategy to deploy in your organization? Since we are not living in a world of infinite supply, this is an important question for every enterprise to consider, as the ramifications can be significant.

5 Reasons You Need to Follow Tim Parry on Twitter  Nov 17, 2015 11:13 AM By MCM Staff

Mike O’Brien isn’t the only Multichannel Merchant editor you need to follow on Twitter, no sir. We definitely think you should also follow our Managing Editor, Tim Parry, too!

Savvy Western Brands Win Big on Singles Day  Nov 16, 2015 1:04 PM By Chuck Whiteman

Singles Day 2015 recently came and went, and more than a few Western retailers are surely envious at how Chinese companies fared during the November 11 sales event. The shopping holiday isn’t just for Chinese companies anymore. Savvy Western brands are getting wise, and getting a piece of the action.

5 Tips for Ecommerce Success this Holiday Season  Nov 16, 2015 12:23 PM By Karen Miranda

The big holidays are just around the corner for us. It’s that time of year that those who work in online retail and ecommerce management both love and hate in equal measure, but when you get it right, it’s hands-down the most rewarding and lucrative time of the year.

Blurring the Lines Between Retail and Ecommerce  Nov 16, 2015 11:09 AM By Eric Lamphier

The challenge of blurring the lines between retail and ecommerce is magnified during the holidays. Here’s why breaking down the old silos and fully leveraging the material real estate, physical plant, people, and inventory in all distribution centers, stores, and hubs, is critical to improve fulfillment across the network as a whole.

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