Subscribe


 

Must Reads ARCHIVE

How Ballard Designs Drives Sales and Rewards Loyal Fans  Aug 03, 2015 1:49 PM By Daniela Forte

There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing. See how Ballard Designs saw digital marketing success using social media.

Beacons: The Next Kitten-Killer?  Aug 03, 2015 10:12 AM By Gary Lee

My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.

Measurements Reveal Inner Workings of Mobilegeddon, And Some Surprises  Aug 01, 2015 11:07 AM By Drit Suljoti

Realizing that no smartphone user wants to have to endlessly zoom in and out while viewing a webpage, Google instituted what many call Mobilegeddon – a mandate requiring sites to feature mobile-friendly design. Here’s a look at an experiment conducted by Catchpoint Systems to determine to what extent – if any – mobile site performance is a factor in determining mobile-friendliness, and hence Mobilegeddon.

The 5 Ms of Selling Cross-Border Into China  Jul 30, 2015 3:02 PM By Tim Parry

It seems like if you want to build your cross-border ecommerce strategy into China, it comes down to 5 M-words or phrases. In no particular order, they are…

Ecommerce Innovation Happening Around the World  Jul 30, 2015 12:14 PM By Mike O'Brien

Forrester analyst Zia Daniell Wigder told Growing Global attendees that ecommerce innovation is not just U.S.-based but distributed widely around the globe.

Building the Right Cross-Border Ecommerce Roadmap  Jul 29, 2015 6:14 PM By Tim Parry

Even if you are not trying to sell your inventory internationally, chance are, more than 10% of your ecommerce site traffic – and more than 7% of your ecommerce sales – is cross-border. Imagine how much higher those numbers would be if you put a cross-border ecommerce strategy in place?

Consumers Decide Back-to-School Shopping Can Wait  Jul 29, 2015 2:08 PM By MCM Staff

A Deloitte study shows that back-to-school shopping is now spread throughout the year; What’s more, surveyed shoppers favor smartphones over other devices for shopping information. Here are more insights from the results of Deloitte’s Back-to-School and Back-to-College surveys.

The 5 Lifecycle Stages of an Online Shopper  Jul 27, 2015 11:48 AM By Pini Yakuel

Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Here’s why deployment of data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.

Week in Review: Jet Cleared for Takeoff, Crowds Ecommerce Skies  Jul 24, 2015 4:50 PM By MCM Staff

After a few months of beta testing, Jet has been cleared for takeoff. And the ecommerce skies have got a little more crowded. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.

Facebook the Top Acquisition Platform for Retailers  Jul 22, 2015 11:24 AM By MCM Staff

Twenty-five percent of retailers say Facebook is the top acquisition platform. See how other channels ranked when it comes to selling to the customer.






© 2015, Access Intelligence, LLC. All rights reserved.