1-800-Flowers.com Sees 6.3% Decline in Third Quarter

Content Manager

The harsh winter weather around Valentine’s Day that impacted a good portion of the U.S. and the calendar shift of Easter was to blame for the decline in revenue in the third quarter for 1-800-Flowers.com Inc., according to a press release from 1-800-Flowers.com.

The company saw a 6.3% decline in revenue during its third quarter. It reported revenues of $179.6 million compared to revenues of $191.6 million in 2013.

Easter fell in the company’s fourth quarter, compared to 2013 when the holiday fell in the third quarter.

“We anticipate capturing all of the top and bottom-line benefits associated with the holiday across all three of our business segments during our current fiscal fourth quarter,” said Jim McCann, CEO of 1-800-Flowers.com in the press release.

The 1-800 Flowers.com consumer floral segment grew 1.0% to $122.3 million, compared to $121 million in 2013.  Revenues during the quarter included approximately $2.7 million resulting from the consolidation of operating results from iFlorist,  a UK floral gift provider in which the company increased its investment to a majority position during the second quarter.

The Bloomnet Wire Service segment of the company remained essentially flat from the third quarter, 2013.  Revenues were $22.6 million, compared to $22.9 million in 2013.

The gourmet food and gift baskets segment saw a decline during the third quarter.  This segment reported revenues of $35.3 million, compared to the $48.3 million in 2013.

During the third quarter,  the company attracted 675,000 new customers, approximately 1.6 million customers placed orders during the quarter, 58.4% were repeat customers.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.