Who knew Leap Day could, potentially, be such a great ecommerce shopping day?
Leap Day comes but once every FOUR years… So in theory, retailers had 4 years since Feb. 29, 2012 to figure out their next Leap Day marketing plan.
Either that led to over-planning for Leap Day, or a last-minute impromptu plan to offer some sort of fun and enticing Leap Day email offer.
Some retailers nailed it and some… well… they might have leaped off a bridge.
The above gallery shows the 29 good and not-so-good Leap Day emails sent to Multichannel Merchant staff members, and what made them want to click away.