5 Ways Retailers can Make Christmas Shopping Sparkle

Give the gift of inspiration with recommendations of what to buy

recomendations

With money tight and must-have gifts often hard to find, the Christmas shopping season can be a stressful time for shoppers, especially when looking for the perfect gift for those impossible to please friends and family members. Our research shows that the majority of consumers spend up to an hour researching gifts. Retailers can help customers by providing inspiration of presents to buy across all price points.

An easy way to provide inspiration is to prepare a round-up of gifts. This could be focused on an intended recipient, such as ‘for him’ or ‘for her’, or a price bracket, such as stocking fillers under $20. Round-ups of gift suggestions could be published on your website or even included in an email newsletter, providing a way to target shoppers who have bought items from you in the past.

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