“Customer loyalty is the cornerstone of our Belk brand, said Jon Pollack, executive vice-president of marketing, sales promotion and ecommerce for Belk. This winter we wanted to capture the magic of the holidays and delight our customers with themed activities and an array of prizes.”
Pollack added, “When crafting our Santa Baby campaign, we hoped to drive excitement for our brand while appealing to both the young and young at heart.”
The sweepstakes is a multichannel incentive program accessible across digital and mobile channels, according to a press release from Belk.
Pollack said HelloWorld has partnered with Belk before in celebration of their Modern Southern Music Campaign.”Last February we invited brides-to-be to share their love story with a photo via Facebook and mobile for a chance to win a $20,000 grand prize event and a private concert from singer-songwriter Edwin McCain,” said Pollack.
Additionally, consumers will have the chance to play festive games and earn bonus sweepstakes entries by sharing the site across social channels such as Facebook, Twitter and Instagram, as well as watching the Santa Baby television spot and following Belk on Instagram and Twitter.
“Social is becoming more and more important over time. As more channels emerge, it’s essential to continue to optimize content across customers’ preferred mediums and develop sweepstakes that embrace the unique features of social platforms like Facebook, Twitter and Instagram,” said Pollack.
Throughout the campaign, Belk customers have the opportunity to engage in seasonal activities, such as creating customized eCards and seeing if they’re on the naughty or nice list for a chance to win Belk gift cards of $10, $15 and $25 or the grand prize of $10,000.
Pollack said the campaign is off to an outstanding start. During the first week, the company saw over 96,000 registrations and 13,000 eCards created.
“We are excited to continue monitoring the progress of the campaign through the end of December,” said Pollack.
This year, Belk brings back their unconventional Santa Claus to support the campaign, designed to appeal to adults and children alike as he turns sought out products into gifts throughout the store.
Pollack said Belk is looking to incorporate sweepstakes activities in its campaign plans in 2015. Interactive sweepstakes allow Belk to continue engaging with its core audience and potential fan base.