Berghaus and Speedo Launch New Ecommerce Sites Internationally

Jun 19, 2014 10:41 AM  By

Pentland Brands, the parent company of Berghaus and Speedo, will be launching new direct ecommerce sites in an effort to offer a better customer experience, according to a press release.

The company will be transitioning to a new commerce platform and integrated order management system from eCommera, a decision-intelligent commerce company.

The Pentland Brands’ online strategy is to meet customer demand and offer direct sales in key international markets. The company is working with eCommera to re-platform and roll out three websites for each brand addressing the UK, the European Union and the rest of the world through an international site.

Each website will be created using a combination of responsive and adaptive technology to optimize the customer experience across both desktop and mobile devices.

Pentland Brands will also adopt eCommera’s integrated order management system to provide visibility and control of the Berghaus and Speedo order processes from a single platform.  The fully automated system connects the entire order journey, including inventory management,  transaction settlements, address checking, routing and customer returns.

The new websites for Berghaus and Speedo are expected to roll out this summer.