Capturing and Captivating the Impulse Buyer

Summer’s here and the time is right… for buying a new cooler. Your potential customer needs to replace his aging one, but how will you capture this impulse buyer? Back in the 90s, when he bought his aging one, he needed an all-day excursion to a bunch of now-defunct chain stores to find his ideal cooler. Today’s impulse buyer just needs to make a few clicks and slides on a smartphone or a tablet before he hits the jackpot.

In this executive summary about capturing the impulse buyer by Multichannel Merchant, you will learn:

  • Why smartphones have made your mobile channel even more important
  • What sort of product page content your buyer needs to make a smart purchase decision
  • Why transparent inventory management is a must to accelerate in-store pickup
  • How the influence of social media has turned browsers into buyers


Sponsored by:

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