Channels, Choices and Convenience: Flex Shopping Around the World

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UPS has explored varying global consumer preferences before the purchase, during checkout and delivery and post purchase.

“Think you know which device is a shopper’s favorite and why?  You might be surprised to learn about the importance of the desktop experience in certain countries,” said  Ashley Boggs, Sr. Marketing Manager for UPS.

Boggs will speak on The Global UPS Pulse of the Online Shopper study,  by UPS and comScore on July 15 at Multichannel Merchant’s Growing Global conference in Long Beach, CA.

The study surveyed over 14,000 frequent online shoppers in 12 countries to uncover how consumers’ multi-channel, multi-device preference differ, how mobile an social are changing buying trends, and how retailers can benefit by offering an integrated shopping experience.  You’ll learn how trends and preferences differ in these 12 countries.

“Learn now your returns policy impacts your buyer’s decision to buy, before they ever add an item into your cart,  and how the likelihood to purchase differs in Asia and Canada,” said Boggs.

Boggs says retailers need to use Pinterest to attract new buyers in order to impact conversion.  She added that retailers can learn from UPS about this growing social channel and where in the world it dominates.

As a Growing Global attendee, you will hear ideas/case studies that companies are using to sell globally today. Equally as beneficial, you will hear what is not working … so you can save time, and sell more, faster. The benefits of learning from others can mean months saved in time to market and thousands/millions in sales.

As an attendee of this event you will learn to identify the largest areas of opportunity, strategies and tactics for selling more and boosting operational efficiency in a two day schedule that is conducive to learning. See the agenda at a glance here.

 

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