Consumers Want Customized In-Store Experience Over Online Shopping

U.S. Retail Survey Shows 75% of Consumers Prefer Customized In-Store Experiences Over Online Shopping (via PR Newswire)

Synqera survey finds that consumers in-store shopping is still preferable but online-type customization is needed; finds key to anti-showroom strategies. NEW YORK, May 9, 2013 /PRNewswire/ — More than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce…

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