Costco Enters China Through Tmall

Content Manager

Costco announced it will enter China through the opening of Alibaba Group’s Tmall Global Platform, an extension of Tmall.com, according to a press release by Alibaba Group.

Tmall Global allows overseas brands and retailers to establish presence on Tmall.com without the need for physical operations in China, which addresses the increasing demand for foreign brands by Chinese consumers.

The online store launch will extend Costco’s product offering to consumers in mainland China for the first time. Costco’s online store will initially provide a range of products including food and healthcare product listings, as well as Costco’s private label Kirkland Signature products.

“This important partnership will help give Chinese consumers a better shopping experience, and will enable us to better support the expansion of cross-border retail sales consumer goods into China,” said Daniel Zhang, Alibaba Group’s chief operating officer, in the press release.

“Costco sees tremendous growth opportunities in China, especially in light of Chinese consumer’s increasing appetite for imported products,” said Jim Murphy, the company’s executive vice president. “Our Tmall Global flagship store will give Chinese online shoppers a channel to purchase directly from Costco.”

Costco will continue to introduce new products and brands to Chinese consumers, while Tmall.com’s bonded warehouse model helps Costco to reduce logistics costs and shorten delivery time.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.
Comments are closed.