Ecommerce in China Grew 21.3% in 2014

china-flag-button-300Ecommerce sales in China hit 12.3 trillion yuan in 2014, up 21.3% from 2013, according to data compiled by iResearch.

Overall, iResearch’s data shows that online shopping increased 48.7% in 2014, and made up 10% of the total retail sales of consumer goods in China, which showed that online shopping became the most powerful engine for the development of ecommerce in China.

China’s ecommerce sales channel is expected to keep stable growth in the next few years and to reach 24.2 trillion yuan in 2018.

According to iResearch, small and medium sized enterprises’ B2B ecommerce made up 50% of the ecommerce market and the whole B2B ecommerce occupied 70% in 2014, which implied that B2B ecommerce was still the principal part of the ecommerce market in China.

According to iResearch, mobile shopping will develop fast and maintain 48% of compound growth rate in the next few years, and will be the key push for the rapid development of online shopping market.

The soaring usage of mobile internet, shift from PC to mobile device of internet users, improved mobile shopping scenarios, ecommerce operators’ rising efforts on mobile business and development of mobile shopping platform all contribute to the surging of mobile shopping in China. Therefore, it is expected that mobile shopping will maintain fast growth in the future years.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.