The Finish Line, Inc. has teamed up with Puma for the Puma edge at Finish Line, initially rolling out the customer experience program at 10 targeted locations and at Finishline.com.
The experience includes expanded product offerings with marketing and content designed specifically to connect the Puma brand to the Finish Line customer. It includes several social media initiatives including geo-targeted Facebook and Twitter posts, digital paid media, email marketing with a mobile focus and blog and website placements.
“We are incredibly thrilled to share this exciting partnership opportunity between Finish Line and Puma with our customers,” said Jeff Morrell, Senior Vice President and
General Merchandise Manager at Finish Line. “We believe that the Puma edge will heighten the customer experience by bringing together the edge of sport and style with unique and distinctive products.”
“These shops bring Puma a unique opportunity to partner with a leader in the athletic specialty space with an exciting brand experience connecting us to The Finish Line customer,” said Jay Piccola, president of Puma North America. “We look forward to bringing new and exciting products to these shops that push the boundary of sport and style.”