Google Revamping Shopping Experience through Analytics

google-300Google has signed on to a multiyear partnership with STELLAService which will allow consumers to access ratings and reviews of various online retailers.

According to a press release, Google will pay STELLAService to license their ratings in order for shoppers to gain as much information possible about a retailer of choice.

STELLAService, according to the release, uses analytic tools that measures and rates “the end-to-end service experience across support channels including phone, email, chat and Twitter as well as shipping, returns and refunds” of retailers.  Those metrics also include speed of contact center and packaging quality.

This, Brian Marquardt, Group Product Manager, Google Shopping, said in a release will give the consumer “a better shopping experience.”

“We’re focused on making it easy for people to find exactly what they want at the best online stores,” he said in the release.

Marquardt added, “The data we receive from STELLAService will help give shoppers the confidence that they’re buying from a store that provides a consistently excellent shopping experience.”

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.