Google Revamping Shopping Experience through Analytics

google-300Google has signed on to a multiyear partnership with STELLAService which will allow consumers to access ratings and reviews of various online retailers.

According to a press release, Google will pay STELLAService to license their ratings in order for shoppers to gain as much information possible about a retailer of choice.

STELLAService, according to the release, uses analytic tools that measures and rates “the end-to-end service experience across support channels including phone, email, chat and Twitter as well as shipping, returns and refunds” of retailers.  Those metrics also include speed of contact center and packaging quality.

This, Brian Marquardt, Group Product Manager, Google Shopping, said in a release will give the consumer “a better shopping experience.”

“We’re focused on making it easy for people to find exactly what they want at the best online stores,” he said in the release.

Marquardt added, “The data we receive from STELLAService will help give shoppers the confidence that they’re buying from a store that provides a consistently excellent shopping experience.”

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