The Home Depot announced enhancements to its online tools, tips and products that will combine to form an in-store and online shopping experience in time for Home Depot’s Spring Black Friday, according to a press release.
“This year we’ve created exciting new ways for customers to shop for all their essential spring products; with easy ways to access product information and shop both in-store and online,” said Hal Lawton, senior vice president, hard lines for The Home Depot.
The Home Depot will expand its aisles bringing in-store products to items available on homedepot.com. Customers have more options than ever, whether they choose to have items delivered straight to their home or shipped to the nearest store for pickup. In 2014, 40% of all orders on homedepot.com were picked up in a local Home Depot store.
Inside stores, The Home Depot mobile app identifies exactly where products are located on the shelves through text or voice-enabled search. Smartphone-enabled catalogs extend the in-store aisles by connecting customers to a much wider variety of product options available online.
“Our new spring calculators, project planners and mobile functionality are exciting new tools and key features within an integrated in-store and online shopping experience,” said Lawton. “Customers can feel empowered to combine the merchandise expertise of our associates with interactive, easy-to-use online and mobile tools to save time and money when taking on their spring projects.”
The Home Depot built an extensive spring landing page to help customers navigate the season – from products and problem-solving tools to facilitate easier lawn and garden preparation to ideas and inspiration that help shoppers plan, design and enjoy their outdoor living space.
The Home Depot launched three new online tools and calculators: A Mulch & Top Soil Calculator, Weed, Plant, & Pest Problem Solver, and Grass Seed Calculator. For those customers with larger projects; has access to several project planners, including the Fencing Project Planner and the Decking Project Planner – designed to guide additions, expansions, upgrades and restoration.
For those looking to create a unique outdoor living room, The Home Depot launched online Create Your Own Collection patio configuration tools which offers 16 furniture frames and 15 color options for a customized patio set.