Moosejaw Mountaineering is releasing a virtual reality app which allows consumers to experience an array of outdoor activities and win gear from The North Face, Patagonia, Arcteryx, Marmot and others.
“Actual reality is overrated,” said Eoin Comerford, CEO of Moosejaw Mountaineering in a press release. “It’s sweaty and messy and generally doesn’t involve winning cool prizes.”
For a full-service immersive experience, Moosejaw is giving away limited edition Moosejaw cardboard virtual reality viewers for free with orders over $49. Those without a virtual reality headset can still access the experiences in a 360-degree mode.
Viewers will want to keep their eyes peeled because each experience is followed by five questions like, “You probably shouldn’t be hiking in these.” If they answer all the questions, viewers are eligible to win a $500 Moosejaw gift card or gear featured in the video.
“You can earn badges and compare your statistics on the leaderboard for legitimate bragging rights,” said Dan Pingree, vice president of marketing for Moosejaw. “Let’s face it – nothing is worth doing without the ability to share your achievement with the world.”
The app is launched with the Moosejaw virtual reality catalog, which contains codes that can be used to unlock behind-the-scenes videos with hints for answering questions.
The Moosejaw app launches with virtual reality experiences for climbing, backpacking and swimming. New experiences and contests will be released on a regular basis.
One of the experiences is based in Moab, Utah – home of Arches National Park – and includes assistance from desert gnomes and drones. More summer action from Moab is on tap, as well as skiing, snowboarding and ice climbing in the backcountry of Ouray, CO.