MULTICHANNEL MERCHANT » MUST READS
Must ReadsFeb 10, 2016 12:32 PM By Tim Parry
Bloomberg News unveiled Amazon’s secret and elaborate plans to launch a new venture called Global Supply Chain by Amazon, and it looks like it could be a disrupter for cross-border ecommerce. Here’s a look at what Amazon’s Dragon Boat could mean for the global ecommerce industry.
Must ReadsFeb 04, 2016 5:18 PM By Daniela Forte
When Turtle Wax realized it needed to attract more customers to its site, it relied on this marketing strategy to help its business garner a significant number of page views to its site. See what it did and how it worked for Turtle Wax.
Must ReadsFeb 04, 2016 5:08 PM By Daniela Forte
Being able to combine your online and in-store data today is critical for a brands’ personalization efforts. That is why it is important to be able to take a closer look at your data to help gain insight into your customer.
Must ReadsFeb 04, 2016 11:04 AM By MCM Staff
The Container Store debuted a video contest in an effort to engage customers on the brand’s YouTube channel. See what filmmakers had to do in order to win.
Must ReadsFeb 03, 2016 11:22 AM By Tim Parry
No one ever said the world of global ecommerce was simple to navigate. But those retailers who embrace cross-border ecommerce will, in fact, rule the world. Check out the best commentary and advice from Pitney Bowes’ first #PowerofPrecision tweet-up of 2016, “Navigating the Complexity of Global Commerce.”
Must ReadsFeb 02, 2016 11:48 AM By Tim Parry
Shoppers not only expect but demand flexibility and freedom to buy at their total convenience. This creates supply chain complexity around synchronizing inventory and orders coming from stores, websites, mobile, catalogs, etc.
Must ReadsFeb 01, 2016 11:54 AM By Eli Mashiah
Despite all the evidence, people still tend to believe that quick solutions are the best way to resolve complex issues. Such is the case with verified reviews. Here’s five reasons verified reviews were supposed to be an answer to the issue of fake or inaccurate reviews, but fall far short.
Must ReadsJan 27, 2016 1:22 PM By Tim Parry
Melissa O’Malley, PayPal’s Global Merchant and Cross Border Trade Initiatives, will deliver the opening keynote at Multichannel Merchant’s Growing Global 2016 April 13-14 at the Duke Energy Convention Center in Cincinnati, OH. This will be O’Malley’s second year speaking at Growing Global, and you can click through and hear O’Malley, in her own words, talk about the value and knowledge the conference offers.
Must ReadsJan 23, 2016 9:42 PM By Tim Parry
You can thank the iPhone and its bigger screens, in part, for the growth of mobile commerce in the 2015 holiday season. But, the iPhone 6 and the 6+ were only part of the mobile commerce growth story, said ChannelAdvisor Executive Chairman Scot Wingo during a break at NRF Big Show 2016.
Must ReadsJan 16, 2016 5:26 PM By Susan Wall
Do you want more synergy between your various sales channels? Are you looking to avoid cannibalizing sales from one channel to improve another? Do you want to take better advantage of your multichannel platform? Here are four ecommerce ideas to put at the top of your to-do list for 2016.