Must Reads ARCHIVE

Target Aims at Being a Digital Leader  Aug 20, 2015 3:01 PM By Daniela Forte

Target is making active plans to become a leader in digital as it moves forward to the rest of the year. See what plans Target has in place for the rest of 2015.

Shippers Weighing Options As Ports Jockey for Position  Aug 20, 2015 10:47 AM By Mike O'Brien

While cargo is flowing back to West coast ports after labor issues were settled, it’s growing faster at East and Gulf ports as shippers weigh their options.

6 Tips for Preventing Credit Card Chargebacks and Friendly Fraud  Aug 19, 2015 3:55 PM By MCM Staff

“Friendly fraud” or charge fraud occurs when consumers initiate unwarranted chargebacks for items they purchased in an attempt to avoid paying for them. Here are six tips to help you prevent credit card chargebacks and friendly fraud:

J.C. Penney Gears Up For Its Omnichannel Future  Aug 18, 2015 3:02 PM By Daniela Forte

While J.C. Penney admits to still being behind curve with its transition to omnichannel, the company is satisfied with the progress it has made. See what plans it has for the year ahead.

Nordstrom Highlights Omnichannel Experience in Q2 Gains  Aug 17, 2015 2:50 PM By Daniela Forte

Nordstrom is making the customer the center of its strategy as it focuses on creating a differentiated experience in each of its businesses, executives noted while delivering a strong second quarter report.

New Study Reveals Key Attributes of High-Performing Cross-Border Ecommerce Sites  Aug 13, 2015 7:24 AM By MCM Staff and Digital River have released their third quarter X-Border Payments Optimization Index, which measures merchant readiness to capture the estimated $300 billion cross-border ecommerce opportunity.

Going Mobile to Capture the Impulse Buyer  Aug 12, 2015 2:03 PM By Tim Parry

Today’s impulse buyers are armed with smartphones. And if your ecommerce site is not mobile-friendly, and ready to handle the impulse buyer, you may be losing out on a sale. Here’s how you need to optimize your mobile commerce site to capture the impulse buyer.

B2B Ecommerce Can’t Completely Copy its B2C Counterparts  Aug 12, 2015 7:40 AM By Tim Parry

The notion of consumerization of B2B ecommerce comes up a lot because B2B customers are increasingly expecting that B2C experience. Yes, there are more bells and whistles than ever in B2B ecommerce, but there’s not a straight conversion between the B2B and B2C audiences, says Steven Baruch, Vice President of Strategy for MSC Industrial Supply.

4 Tips for Identifying the Most Profitable Lead Sources  Aug 11, 2015 3:28 PM By Neil Rosen

While many are simply buying lists and hoping they get some traction, this is costly to (and unproductive for) their brand. So, with a billion potential sources for leads, what are B2C marketers to do? Here are four simple tips that will help.

7 Keys to a Successful Compliance Management Strategy  Aug 11, 2015 2:54 PM By Daniela Hagen

Many companies are so focused on developing products and running their business that they ignore the growing need for a compliance management strategy. By acting diligently and creating complete transparency within your organization or business, you invariably discover and resolve many hidden risks, saving you and your organization from easily avoidable losses.

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