MULTICHANNEL MERCHANT » MUST READS
Must ReadsJan 23, 2016 9:42 PM By Tim Parry
You can thank the iPhone and its bigger screens, in part, for the growth of mobile commerce in the 2015 holiday season. But, the iPhone 6 and the 6+ were only part of the mobile commerce growth story, said ChannelAdvisor Executive Chairman Scot Wingo during a break at NRF Big Show 2016.
Must ReadsJan 16, 2016 5:26 PM By Susan Wall
Do you want more synergy between your various sales channels? Are you looking to avoid cannibalizing sales from one channel to improve another? Do you want to take better advantage of your multichannel platform? Here are four ecommerce ideas to put at the top of your to-do list for 2016.
Must ReadsJan 16, 2016 4:24 PM By Peter Sheldon
With 2016 upon us, it’s a good time to look ahead a four key retail trends gathering momentum in the new year, what drastic changes the industry will see and what cool new technologies shoppers will be able to take advantage of at scale (keep reading, we won’t mention drones!).
Must ReadsJan 12, 2016 10:55 AM By Melissa O'Malley
Selling cross-border has become a major moneymaker for corporations and small businesses alike. Still, many merchants find the thought of exporting daunting. Here are four simple steps to make international shipping a breeze
Must ReadsJan 07, 2016 3:06 PM By MCM Staff
Despite all the doom and gloom news that came out of Macy’s, Inc. on Jan. 6, chairman and CEO Terry Lundgren said its omnichannel investments are paying off.
It’s hard to argue against that: In November and December, the company filled nearly 17 million online orders at macys.com and bloomingdales.com.
But Macy’s really has the same problem other omnichannel retailers are experiencing. They are sacrificing store-level salespeople at the expense of technology, and not finding a happy medium to make the omnichannel experience a positive one.
Must ReadsJan 02, 2016 10:51 AM By Tim Parry
From a heavy direct-to-customer reliance on catalogs, to the second-coming of ecommerce, to multichannel, to the “Year of Mobile Commerce,” to our current state of omnichannel, so much has changed in my 10 years with Multichannel Merchant.
Must ReadsDec 31, 2015 3:38 PM By Tim Parry
With the year about to come to an end, here’s a look at the Top 10 stories that shaped direct-to-customer retail in 2015.
Must ReadsDec 28, 2015 5:30 PM By Dax Dasilva
2015 has come and (nearly) gone, and for the retail industry, it has been a year of big change. From a variety of new payments options and requirements to new ways to sell online, there are a number of trends propelling the industry forward. Here are Dax Dasilva’s predictions for which retail trends will bubble to the top in 2016, and how winning retailers will react.
Must ReadsDec 22, 2015 12:30 PM By Amber Hyatt
Ultimately, seasonal employees can either be an advocate or detractor for the company. To ensure the former, companies must understand that offboarding means more than just the logistics of returning keys, badges and computers.
Must ReadsDec 21, 2015 2:26 PM By Chris Birkholm
With the holidays upon us, the clock is ticking through another deal-packed season of online commerce. Here are five last minute holiday marketing tips you can still launch on your site to amp up your online sales this holiday season.