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MULTICHANNEL MERCHANT » MUST READS
Last holiday season, online retailers focused on streamlining the shopping experience so consumers could more easily find what they were looking for. So how can retailers build on this momentum? By taking the customer relationship one step further and getting inside the customer’s inner circle of trust as one of their “best friend brands.”
If you’re a merchant and you’re not engaged in global ecommerce, you’re missing out on a massive opportunity. Are you ready to build your global ecommerce business? Download this MCM Outlook 2014 report.
It can be a struggle for ecommerce marketers to simply start your holiday planning, especially when you are likely more focused on trying to squeeze in one more trip to the beach. The fact is, you need to start your holiday planning now.
While India is seen as an emerging economy, it is still an immature global ecommerce market. Here’s why Apple’s iPhone and iPad sales there should help it grow.
Attendees at Multichannel Merchant’s Growing Global conference last week heard again and again that the global ecommerce window is wide open.
Back-to-school shoppers are taking advantage of all the options offered to them in today’s omnichannel environment, and toggling between channels and devices to facilitate different parts of the shopping experience.
Moosejaw, the outdoor retailer known for its quirky marketing, recently surveyed over 19,000 visitors on their mobile shopping habits. So what did they find out?
Every brand needs converts: people who make the transition from browsers to buyers. In ecommerce, conversion is also a key metric by which to analyze your store’s performance. If your marketing strategy is working you’ll have plenty of traffic, but what percentage of those visitors make a purchase—the conversion rate—is the true measure of success. […]
While the Chinese ecommerce market is growing wildly, getting goods there can prove tricky, attendees were told at Multichannel Merchant’s Growing Global conference.
Incoming UPS CEO David Abney said the company has to focus on growing international economies, better use technology and keeping the focus on employees.