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MULTICHANNEL MERCHANT » MUST READS
Must ReadsMay 19, 2015 5:36 PM By Mike O'Brien
While presenting a number of risks and some significant barriers to entry, global ecommerce represents a massive opportunity and more retailers are jumping onboard as solutions for addressing cross-border business become more readily available.
Must ReadsMay 19, 2015 5:02 PM By Daniela Forte
Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers. See how giggle incorporates images submitted directly from their customers or tagged on Instagram into their product and email campaigns.
Must ReadsMay 19, 2015 2:12 PM By Daniela Forte
This past weekend a friend told me shoe brand TOMS was asking people to grab a camera, take a picture of their bare feet and post it to Instagram using the hashtag #withoutshoes.
Must ReadsMay 19, 2015 1:50 PM By Daniela Forte
There are several ways to improve the customer experience, and one way is through the execution of surveys, see how American Mint leverages this customer service tactic.
Must ReadsMay 18, 2015 2:30 PM By Daniela Forte
Nordstrom reported tremendous success with its online off-price business which saw a sales growth of 50% in the first quarter. See what other growth initiatives are planned for Nordstrom.
Must ReadsMay 14, 2015 11:15 AM By Daniela Forte
Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media. See what they did and how it worked for their catalog and social channels.
Must ReadsMay 12, 2015 10:59 AM By Stephanie Capretto
There are several ways marketers can boost mobile engagement, see what these are and how they can benefit your brand.
Must ReadsMay 11, 2015 2:02 PM By Bruno Leveque
It is critical for entrepreneurs to take advantage of big data to better understand their current and prospective customers and create a strategy to scale success. See how you can leverage your big data.
Must ReadsMay 11, 2015 1:16 PM By Robert Glazer
By now most brands are aware they need to be on social media, but many never get beyond Facebook and Twitter. See where brands are going to promote their products on social media.
Must ReadsMay 11, 2015 11:59 AM By MCM Staff
Bonobos has made a leadership change to expand its rapid multichannel growth. See what high-end accessories company this person came from and what it will mean for Bonobos.
by Liron Damri
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