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MULTICHANNEL MERCHANT » MUST READS
While we have all heard about the horror stories of click fraud, an ecommerce company’s ad campaign suffers a malicious botnet invasion that drives CTR costing the company tens of thousands in dollars in click fraud with no offsetting revenue benefit, but what do we really know the impact of this invasion? Here is what you need to know about click fraud.
Retailers are spending more on marketing data capture than mobile heading into the 2014 holidays, based on a survey by Edelman Berland for eBay Enterprise.
This year, customers will be more likely to send an email than place a phone call. Unfortunately, email has the lowest rate of issue resolution of all channels. Here’s a few key learnings from StellaService to ensure retailers are ready for this year’s holiday season.
As much as they’d like to believe otherwise, brands don’t interact with their customers in the way likable people interact with people. So how should a brand act more like a likable person?
With the right omnichannel strategy in place, retailers can enhance engagement between the customer and store associate, better leverage inventory positions and maximize the store footprint. To prepare to go omnichannel, retailers’ checklist should focus on the following five points
On average, about 97% of the visitors to a retailer’s website leave without making a purchase. Of those, about 70% or so at least leave something in a shopping cart before abandoning, so merchants have the opportunity to remarket to them via email. But what about the others? That’s where browse data comes in.
Smartphones and tablets are the ultimate business tools, the coolest technologies and the biggest distractions any of us have ever seen.
UPS is calling for 90,000 to to 95,000 temporary workers to handle the holiday season’s shipping crunch, a significant increase over 2013.
Since the beginning of the global recession, retailers have increasingly relied on discounting to drive sales and encourage money-conscious shoppers to browse and make purchases in-store and online
The same-day delivery sweepstakes certainly seems to be heating up as the summer nears the end. Just this past week, Foot Locker, Macy’s and Bloomingdale’s all announced plans this week to test or roll out same-day delivery.
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