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Must Reads ARCHIVE

Last Chance: Take the 2015 MCM Outlook Survey  Mar 05, 2015 12:17 PM By MCM Staff

If you give us 5 minutes of your time, we’ll give you a chance to win 1 of 5 $100 American Express gift cards! MCM Outlook reports give a comprehensive snapshot of industry trends in all areas of omnichannel ecommerce, operations, fulfillment, B2B, catalogs, marketing, and global commerce.

China to Allow Foreign Ownership of Ecommerce Firms  Mar 05, 2015 10:35 AM By Daniela Forte and Mike O'Brien

China announced it will allow full foreign ownership of ecommerce firms in Shanghai’s free trade zone. See how regulatory changes have made it easier for retailers and brands to enter the Chinese market.

Upselling Done Right Boosts Sales and Satisfaction  Mar 02, 2015 5:41 PM By Murtaza “Zeke” Hamdani

Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted — that breeds resent, which erodes loyalty. Following these tips will optimize chances of converting customers, and making sure they feel good about it.

Marketers Say They Don’t Collect Enough Customer Data  Mar 02, 2015 4:59 PM By MCM Staff

Annual Infogroup survey of DMA conference attendees shows data-related investment will continue to increase in 2015, but brands still struggling to build complete customer profiles.

Creating a 1 to 1 Commerce Experience Across all Devices  Mar 02, 2015 2:45 PM By Kurt Heinemann

Creating a great digital shopping experience used to be easy. Your visitors connected with you through their desktop computers. And then the iPhone and powerful smartphones came along and all hell broke loose. Here’s how a 1 to 1 commerce platform can help you understand your customer once again.

Retail Business Networks: The Key to Omnichannel Integration  Feb 27, 2015 11:45 AM By Peter Zaballos

Retailers are putting more emphasis on their supply chains and working with their suppliers and other trading partners to reinvent shopping from the ground up. It’s omnichannel on steroids, and it features the Amazon effect.

3 Payments Trends to Watch in 2015  Feb 27, 2015 11:01 AM By Souheil Badran

The payments space is becoming increasingly crowded. To help sort through the changes taking place in the payments landscape, here are a few trends to watch for in the year ahead.

Blue and Black or White and Gold? What Does it Mean for Retailers?  Feb 27, 2015 10:32 AM By Tim Parry

Is the dress blue and black or white and gold? Should consumers adjust their settings, or do retailers need to fine-tune their game?

Coach Re-launches Website for International Expansion  Feb 26, 2015 11:17 AM By Daniela Forte

Coach re-launches its website for omnichannel transformation and global expansion. See what else Coach has planned.

6 Tips to Designing the Mobile Shopping App of Tomorrow  Feb 26, 2015 10:58 AM By Sean Bowen

With mobile devices, today’s shoppers can shop anywhere even from the comforts of their own homes. See why mobile apps are dominating over desktop websites for shoppers.






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