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Must Reads ARCHIVE

Connecting Ecommerce Touch Points Helps Improve the Customer Journey  Apr 20, 2015 12:21 PM By Oliver Jaeger

How important is it for retailers to leverage advanced ecommerce technologies? See what retailers need to do to leverage ecommerce technologies.

Omnichannel Operations, Rising Costs, Customer Experience, Innovation and More  Apr 20, 2015 11:01 AM By Ellen Shannon

Over 700 direct-to-customer and omnichannel operations, distribution executives and managers, and industry vendors, came together at the annual Operations Summit in Louisville, KY.

Is Williams Sonoma’s Business Model a Blueprint for the Future?  Apr 15, 2015 6:52 AM By Christian Feuer

As Williams Sonoma shows, a brand’s own online channel might challenge the growth opportunity for stores, maybe even the viability of many locations. Here’s why Williams Sonoma is a perfect example showing how great omnichannel execution can result in strong sales and profitability growth.

Wearable Technology: Retailer’s Dream or Security Risk?  Apr 14, 2015 4:08 PM By Oren Levy

Considering the prediction of the Wearable Technology Report that the wearable electronics business will grow from $20 billion in 2015 to almost $70 billion by 2025, it appears that the future is now. But 86% of the participants in the PwC survey expressed a fear that wearables would make users vulnerable to security breaches.

The 7 Wonders of Selling into China  Apr 14, 2015 8:57 AM By Melissa O'Malley

How can small business owners overcome language barriers, cultural differences and shipping challenges to increase sales in China – one of this year’s hottest international ecommerce markets? Here are seven key considerations when selling to China

Upselling Online Done Right Boosts Sales And Satisfaction  Apr 14, 2015 8:28 AM By Murtaza “Zeke” Hamdani

Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted – that breeds resent, which erodes loyalty. However, the ecommerce channel offers some significant benefits to upselling that are not available in the brick and mortar setting.

Ecommerce Will Drive African Logistics Growth in 2015  Apr 12, 2015 9:49 AM By MCM Staff

2015 will be a year of growth for the logistics industry on the African continent, largely driven by increased consumer demand and the rapidly developing ecommerce industry. Here’s what you need to know.

What Are You Waiting For? Hurry Up and Get That Second Purchase  Apr 08, 2015 10:17 AM By Donna Fulmer

Most online retailers are painfully aware of the fact that, on average, only 15% of first-time purchasers will return to purchase again, so getting the second sale is crucial. See how you can fully utilize your email campaigns.

Building the Case for Retailer-Vendor Data Sharing  Apr 07, 2015 5:11 PM By Eric Green

Sharing data with its vendors through its proprietary Retail Link vendor portal has transformed the way Walmart and its vendors do business. So how can businesses achieve the same results without re-inventing the wheel?

How a Healthy Affiliate Program Can Improve SEO and PPC  Apr 07, 2015 4:39 PM By Robert Glazer

The truth is that affiliate programs are intimately connected to the rest of your digital marketing efforts. In fact, maintaining a healthy affiliate program might actually improve your SEO and your PPC ROI. Here’s how.






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