Must Reads ARCHIVE

Product Recommendations + Ratings and Reviews = Smart Purchase Decisions  Jun 25, 2015 9:37 AM By Daniela Forte

Product recommendations and ratings and reviews are both an important part of the personalized customer experience. Using these two tactics allows your customers to make smart purchase decisions and keeps them loyal to your brand. Using ratings and reviews as a strategy helps leverage product recommendations to show high-rated products more often.

Moorea Seal Turns Instagram into a Revenue Source  Jun 24, 2015 2:38 PM By Daniela Forte

While Pinterest continues to be the brand’s top source of referral traffic and revenue, the designer is now finding that Instagram is important for future growth. See how Moorea Seal benefits from using Instagram.

Using Big Data to a Customer’s Personal Advantage  Jun 23, 2015 4:23 PM By Daniela Forte

What do you do with all that data you have? Are you leveraging the data to provide a personalized shopping experience? Here is what you need to know about using big data to your customer’s advantage.

Williams-Sonoma Savors Summer with Shoppable Videos  Jun 23, 2015 11:52 AM By Daniela Forte

Williams-Sonoma and Visa Checkout announced a partnership that allows videos to be shoppable using a new technology from YouTube, which is now live on the Williams-Sonoma website. See how the shoppable videos are beneficial for the brand and its customers.

Delivering a Winning Customer Experience  Jun 22, 2015 6:43 PM By Tim Parry

This year, Multichannel Merchant set out to identify and recognize the leaders in customer experience—the companies that routinely excel at every phase of the ecommerce sales experience. These are their secrets to success

5 Tips to Turn Followers into Buyers  Jun 22, 2015 5:01 PM By Daniela Forte

Merchants today are all in some way using social media to leverage their brand and products, whether it’s through Facebook, Pinterest or Instagram, social media is becoming an emerging channel. Here are five tips to turn followers into buyers.

Selling on Social Media is Certainly a Trend  Jun 22, 2015 2:09 PM By Daniela Forte

With 1.5% of ecommerce web traffic being driven from social media, for most merchants today, social media is still an emerging channel. See why leveraging social media can be beneficial to your brand.

Bass Pro Shops Goes Fishing with Social Media  Jun 19, 2015 10:34 AM By Daniela Forte

Bass Pro Shops is asking its customers to post a selfie of their latest catch using the hashtag #Fishie, donate to the “Teach a Child to Fish” program. See what else Bass Pro Shops is doing to bring more awareness to the outdoors.

DSW Seeing Success from Combined Store and Ecommerce Operations  Jun 18, 2015 10:15 AM By Mike O'Brien

DSW is expanding its omnichannel capabilities and looking to build on its 2014 cross-channel results, a year after merging store and .com operations.

Personalizing the Customer Experience Across All Touchpoints  Jun 16, 2015 3:30 PM By Daniela Forte

Making your customers feel important in all facets of the shopping experience is important. The best way to do that is to personalize the customer experience at every touch point throughout the shopper’s journey. read more in this executive summary from Multichannel Merchant.

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