Must Reads ARCHIVE

How SoccerPro Wins Big at Omnichannel  Jun 16, 2015 10:41 AM By MCM Staff

As an omnichannel merchant, SoccerPro needed a solution where all customer touch points shared and transferred information. See how the company made this a possibility.

Rue La La Reactivates Dormant Customers  Jun 15, 2015 3:23 PM By Daniela Forte

Private sale boutique apparel brand Rue La La embarked on a customer-segmentation project with the goal of reactivating dormant customers. See what they did and how it helped the brand.

Sigma Beauty Drives Results Using User Generated Content  Jun 11, 2015 1:31 PM By Daniela Forte

Exhibiting how a product will present itself in the real world was important and a challenge for beauty brand Sigma Beauty. See how Sigma Beauty addressed the challenge and leveraged its user-generated content.

How to Use the Power of Images to Market your Brand  Jun 10, 2015 10:26 AM By Rebecca Swift

Small to medium sized businesses (SMEs) fighting for attention on the internet first must be seen in order to be heard; and good quality imagery can tell a brands story with one glance. Here are some tips on how you become more visual with your brand.

The Fellowship of the Green Pants  Jun 10, 2015 7:08 AM By Tim Parry

The Windsor Circle team is very visible at industry trade shows because its team wears green pants. Loud green pants. Here’s how that strategy had paid off in a big way for the customer retention service provider, and why you need to be different to stand out in a crowded room.

Walmart ShippingPass, Google Buy Button Crash Amazon’s Party  Jun 10, 2015 6:40 AM By Jerry Jao

Walmart’s ShippingPass will offer unlimited three-day delivery of eligible items purchased on Walmart’s website. Google’s buy button follows in the footsteps of Facebook and Twitter, which have both added similar functionality to enable purchases without navigating to a third-party site. Here’s how both Walmart and Google will put pressure on Amazon.

The Fate of Your Cross-Border Customer Could Hinge on Shipping  Jun 10, 2015 6:16 AM By Ahmed Naiem

Shipping matters big time to online consumers. And it matters even more to cross-border customers, because, most likely, shipping cost is a higher percentage of product cost for them than for domestic shoppers. For those that can provide superior customer experiences in this area, however, shipping and delivery can be a key differentiator.

Macy’s Exec Predicts BOPS Volume Will Triple This Holiday Season  Jun 09, 2015 12:37 PM By Mike O'Brien

A Macy’s exec told IRCE attendees that buy online/pickup in store demand will be 3x higher during this year’s peak season than it was last December.

The Internet of Things Is About Experience… and Data  Jun 09, 2015 10:51 AM By Tim Parry

The Internet of Things is making devices like internet refrigerators more mainstream today because consumers are hyper-adopting new technology and marketers are engaging in digital disruption. Here’s why experiential devices such as the Apply Watch and certain household appliances are going change the way you collect data, and how you need to react.

4 Ways to Prepare Your Site for Global Ecommerce  Jun 09, 2015 8:51 AM By Neal Kaiser

To successfully launch a global ecommerce site takes more than overcoming the language barrier. Here are 4 tips that will help ensure you’re ready on day 1.

© 2015, Access Intelligence, LLC. All rights reserved.