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The Straight to Smartphone Issue  Aug 13, 2014 3:20 PM By Daniela Forte

During a keynote panel discussion at the eTail East 2014, attendees were introduced to the acronym “STS” better known as “Straight to Smartphone.” Panelists recognized that mobile is fundamentally different than ecommerce. And while so many shoppers are gravitating to their smartphones, conversions are lower than other channels.

Small and Medium Retailers Should See 9% Holiday Ecommerce Growth  Aug 12, 2014 2:08 PM By MCM Staff

As retailers look ahead to the holiday selling season, ecommerce platform provider Volusion predicts that online sales during the holiday season will grow 9% compared to last year for small- to medium-size businesses. Here’s why Volusion believes this ecommerce growth will happen.

Measuring What Matters in the Contact Center  Aug 12, 2014 9:10 AM By Tim Parry

It should not come as a surprise that the most important contact center metrics, according to the MCM Outlook 2014 survey results, involve making customers happy.

Sound Strategies to Improve your SEO Ranking  Aug 11, 2014 3:32 PM By Tim Parry

As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results.

Multichannel Merchant Presents: This Week in Amazon  Aug 08, 2014 10:36 AM By MCM Staff

It’s been a busy summer at Amazon: The ecommerce juggernaut added same-day delivery in 6 cities, said they’d open 15 new sortation centers, and introduced a smartphone that may or may not be an Amazon sales-driver. In this video, Multichannel Merchant’s Tim Parry and Mike O’Brien break down what you need to know.

Google Teams Up with Barnes & Noble to Take On Amazon  Aug 08, 2014 8:25 AM By Mike O'Brien

Aiming for Amazon, Google adds Barnes & Noble to its Google Shopping Express same-day delivery program in Manhattan, San Francisco, West Los Angeles.

Tmall or JD.com: Which Platform is a Better Fit?  Aug 06, 2014 1:03 PM By Ernie Diaz

The choice between JD.com and Tmall boils down to surrendering responsibility to a massive online distributor, or setting up shop on the world’s busiest, and in many ways most competitive B2C site. Find out which platform best suits your business’s needs.

How to Grow Your Global Social Media Presence  Aug 06, 2014 12:05 PM By Daniela Forte

Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.

Amazon Adds Same-Day Delivery in 6 New Cities  Aug 06, 2014 10:37 AM By MCM Staff

Amazon today announced same-day delivery is being added in the Baltimore, Dallas, Indianapolis, New York City, Philadelphia and Washington DC metro areas.

Mobile Website vs Native App: Which is Better for Merchants?  Aug 06, 2014 6:59 AM By Satya Ganni

While many major retailers have rolled out both apps and mobile optimized sites, small and mid-sized merchants, particularly those with limited resources, need to more carefully weigh their options. We’ve outlined the most important differences between mobile websites and native apps.






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