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MULTICHANNEL MERCHANT » MUST READS
Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.
Social media has become more than just a channel today. Retailers are finding innovative ways to leverage their brands using social media platforms. With customers married to their mobile devices, it is imperative that retailers step up their social media game and engage in dialogue.
Although wearables have yet to fully thrive within the market, it’s undebatable that they are changing the way we interact with technology. Therefore, the question becomes, what opportunity does this present for retailers?
Retail brands that integrate hashtags into the marketing mix see major benefits. Those that continue to ignore the increasing power and reach of social media are in danger of losing customers to those that do. Here’s 5 ways to leverage hashtags and work social channels to your advantage.
UPS this week detailed plans for ensuring that delivery issues which plagued the 2013 holiday shopping season aren’t a rerun this year
UPS announced last week it launched a customer pickup program trial in mid-July that allows people to pick up parcels from 172 retail locations in Chicago and New York.
While the global B2C ecommerce market is booming, there are luxury brands that have yet to embrace this sales channel, according to a press report by ystats.com. As a result, growing luxury ecommerce revenues have gone to online and multichannel retailers and flash sales sites.
If you’re a merchant and you’re not engaged in global ecommerce, you’re missing out on a massive opportunity. Trends like slower growth in domestic ecommerce relative to other countries and increased website traffic from non-U.S. IP addresses are clear signals that legions of ready and willing online buyers await offshore.
Office and school supply ecommerce retailer Chalkfly saw a 33% increase in its average order value when it launched a re-designed fully responsive website. At the same time, Chalkfly leveraged SLI System’s search technology.
Fulfilling a product internationally is not an easy task; luckily there are ways to do it effectively if you are thinking of going the global route with your business.
by Curt Barry
Posted 2 days ago
by Tommy Kelly
Posted 2 days ago