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How a Healthy Affiliate Program Can Improve SEO and PPC  Apr 07, 2015 4:39 PM By Robert Glazer

The truth is that affiliate programs are intimately connected to the rest of your digital marketing efforts. In fact, maintaining a healthy affiliate program might actually improve your SEO and your PPC ROI. Here’s how.

Report Reveals Retailers Don’t Know Their Customers  Apr 07, 2015 4:24 PM By Daniela Forte

While consumers are willing to share their personal information with trusted businesses for experiences that are unique to them, the study found, they expect brands to deliver an outstanding customer experience.

The Trial and Error Method of Cultural Color Choices  Apr 07, 2015 2:42 PM By Donald L. Dunnington

Navigating your online brand through the many design and color choices can be tough enough within your domestic market. The danger really escalates when you apply your brand’s corporate style to other cultures. The real danger comes in either failing to consider cultural differences such as color’s impact on your target market. How do you know you have it right?

Making the Direct-to-Customer Returns Process Easy and Painless  Apr 07, 2015 12:28 PM By Mike O'Brien

How do you make your returns process easy and painless for direct-to-customer orders? We asked this question to three direct-to-customer retail executives who will be speaking at Operations Summit 2015, which will be held April 14-16 in Louisville, KY.

Why Mobile is the New Retail Hub  Apr 06, 2015 1:24 PM By Bryan Bartlett

Many shoppers start their journey on a smartphone, and finish it at the brick-and-mortar stores on which they’ve always relied. This is prompting retailers to rethink their business model with mobile as the hub.

Report Says Shoppers Prefer Purchasing on Smartphones Over Tablets  Apr 02, 2015 11:07 AM By Daniela Forte

As mobile devices continue to empower shoppers to buy when and where they choose, retailers work to create seamless shopping experiences. This report illustrates what shoppers today prefer when it comes to shopping.

Shoes.com Announces Rebranding  Mar 31, 2015 3:15 PM By Daniela Forte

Online footwear, clothing and accessories retailer Shoes.com has done a corporate rebranding. See what this will mean for them.

What Amazon’s Pending Webstore Closure Means for Retailers  Mar 31, 2015 1:40 PM By Daniela Forte

Amazon announced it would shutter its Webstore in July 2016. Amazon Webstore, geared towards small business e-retailers, was launched in May 2010. See what this will mean for retailers using the Amazon Webstore platform.

Aligning IT and Business Goals with Web Performance Initatives  Mar 30, 2015 9:04 AM By Mehdi Daoudi

It’s not that the customers’ web performance needs should take a backseat; rather, their needs will be better served if the business and IT teams are able to meet their goals in the fastest and most efficient manner possible. Here are four steps that any online retailer can take to accomplish this.

Are Your Global Ecommerce Sales Growing?  Mar 26, 2015 1:09 PM By Tim Parry

If you’re a retailer or a B2B merchant, and you’re selling across borders, then we want you to share your knowledge at Growing Global 2015. Here’s how you can become a part of our speaker faculty.






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