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MULTICHANNEL MERCHANT » MUST READS
During a keynote panel discussion at the eTail East 2014, attendees were introduced to the acronym “STS” better known as “Straight to Smartphone.” Panelists recognized that mobile is fundamentally different than ecommerce. And while so many shoppers are gravitating to their smartphones, conversions are lower than other channels.
As retailers look ahead to the holiday selling season, ecommerce platform provider Volusion predicts that online sales during the holiday season will grow 9% compared to last year for small- to medium-size businesses. Here’s why Volusion believes this ecommerce growth will happen.
It should not come as a surprise that the most important contact center metrics, according to the MCM Outlook 2014 survey results, involve making customers happy.
As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results.
It’s been a busy summer at Amazon: The ecommerce juggernaut added same-day delivery in 6 cities, said they’d open 15 new sortation centers, and introduced a smartphone that may or may not be an Amazon sales-driver. In this video, Multichannel Merchant’s Tim Parry and Mike O’Brien break down what you need to know.
Aiming for Amazon, Google adds Barnes & Noble to its Google Shopping Express same-day delivery program in Manhattan, San Francisco, West Los Angeles.
The choice between JD.com and Tmall boils down to surrendering responsibility to a massive online distributor, or setting up shop on the world’s busiest, and in many ways most competitive B2C site. Find out which platform best suits your business’s needs.
Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.
Amazon today announced same-day delivery is being added in the Baltimore, Dallas, Indianapolis, New York City, Philadelphia and Washington DC metro areas.
While many major retailers have rolled out both apps and mobile optimized sites, small and mid-sized merchants, particularly those with limited resources, need to more carefully weigh their options. We’ve outlined the most important differences between mobile websites and native apps.