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MULTICHANNEL MERCHANT » MUST READS
Must ReadsJun 16, 2015 10:41 AM By MCM Staff
As an omnichannel merchant, SoccerPro needed a solution where all customer touch points shared and transferred information. See how the company made this a possibility.
Must ReadsJun 15, 2015 3:23 PM By Daniela Forte
Private sale boutique apparel brand Rue La La embarked on a customer-segmentation project with the goal of reactivating dormant customers. See what they did and how it helped the brand.
Must ReadsJun 11, 2015 1:31 PM By Daniela Forte
Exhibiting how a product will present itself in the real world was important and a challenge for beauty brand Sigma Beauty. See how Sigma Beauty addressed the challenge and leveraged its user-generated content.
Must ReadsJun 10, 2015 10:26 AM By Rebecca Swift
Small to medium sized businesses (SMEs) fighting for attention on the internet first must be seen in order to be heard; and good quality imagery can tell a brands story with one glance. Here are some tips on how you become more visual with your brand.
Must ReadsJun 10, 2015 7:08 AM By Tim Parry
The Windsor Circle team is very visible at industry trade shows because its team wears green pants. Loud green pants. Here’s how that strategy had paid off in a big way for the customer retention service provider, and why you need to be different to stand out in a crowded room.
Must ReadsJun 10, 2015 6:40 AM By Jerry Jao
Walmart’s ShippingPass will offer unlimited three-day delivery of eligible items purchased on Walmart’s website. Google’s buy button follows in the footsteps of Facebook and Twitter, which have both added similar functionality to enable purchases without navigating to a third-party site. Here’s how both Walmart and Google will put pressure on Amazon.
Must ReadsJun 10, 2015 6:16 AM By Ahmed Naiem
Shipping matters big time to online consumers. And it matters even more to cross-border customers, because, most likely, shipping cost is a higher percentage of product cost for them than for domestic shoppers. For those that can provide superior customer experiences in this area, however, shipping and delivery can be a key differentiator.
Must ReadsJun 09, 2015 12:37 PM By Mike O'Brien
A Macy’s exec told IRCE attendees that buy online/pickup in store demand will be 3x higher during this year’s peak season than it was last December.
Must ReadsJun 09, 2015 10:51 AM By Tim Parry
The Internet of Things is making devices like internet refrigerators more mainstream today because consumers are hyper-adopting new technology and marketers are engaging in digital disruption. Here’s why experiential devices such as the Apply Watch and certain household appliances are going change the way you collect data, and how you need to react.
Must ReadsJun 09, 2015 8:51 AM By Neal Kaiser
To successfully launch a global ecommerce site takes more than overcoming the language barrier. Here are 4 tips that will help ensure you’re ready on day 1.