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Must Reads ARCHIVE

Why It’s Time for U.S. Companies to Get Serious about Going Global  Jan 21, 2015 11:09 AM By Donald L. Dunnington

While there are many risks to taking your business online to other nations, the risk of not going global, or of waiting too long to make the move, almost certainly will be greater. See other reasons why going global is important for your business.

Chinese Laundry Sees Increase in Mobile Commerce Sales  Jan 21, 2015 10:51 AM By Daniela Forte

Chinese Laundry saw extensive growth to its ecommerce and mcommerce channels. See what the brand did to achieve success across the sales channels.

Brand Loyalty, Trust Keys to Canadian Consumers  Jan 21, 2015 9:49 AM By Mike O'Brien

Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.

Can Amazon and RadioShack be a Match Made in Heaven?  Jan 21, 2015 8:58 AM By Tim Parry

Is Amazon bailing on its plans for a New York City showroom? And can RadioShack be the answer to Amazon’s omnichannel plans? Stay tuned, or read on… Tim Parry explains.

How Personalization Drives Customer Acquisition and Engagement  Jan 19, 2015 5:08 PM By Andy Zimmerman

This article will explore the beginning of the buyer’s journey – customer acquisition and engagement – and examine how web personalization can convert more visitors into paying customers using real retail examples.

Webrooming and Mobile Showrooming in 2015  Jan 19, 2015 4:40 PM By Nish Modi

The holiday shopping season has settled, but the challenge is far from over for retailers as 2014 comes to a close and new trends in the way customers shop continue to take shape in 2015.

5 Affiliate Marketing Trends for 2015  Jan 19, 2015 4:08 PM By Robert Glazer

Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. This article identifies five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your affiliate marketing strategy.

Email Marketing Compliance Outside of the U.S.  Jan 15, 2015 3:21 PM By James Koons

Crossing international boundaries with email is easy, however, other nations have different – and often stricter – laws.

Email Marketing Compliance is Ever Changing  Jan 15, 2015 2:55 PM By James Koons

With the ever-changing privacy and compliance landscape, lawmakers need to stay ahead of spammers.

Businesses in Africa Under Pressure to Remain Competitive  Jan 15, 2015 6:32 AM By MCM Staff

Businesses in Africa are under increasing pressure in the current economic climate to remain competitive. This is according to Sumesh Rahavendra, Head of Marketing for DHL Express Sub Saharan Africa, who says that as the global economy continues to change, retailers, manufactures and other sectors are increasingly facing difficult, and sometimes unique, challenges that impact their supply chains.






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