MULTICHANNEL MERCHANT » MUST READS
Must ReadsSep 04, 2015 11:52 AM By MCM Staff
Leon A. Gorman, who ran L.L. Bean for 30 years and grew it into an outdoor catalog and ecommerce juggernaut, died Thursday at his home in Yarmouth, ME.
Must ReadsSep 03, 2015 9:34 AM By Daniela Forte
Belk was able to up its engagement with returning college students during a recent Back-to-School Fashion Sweepstakes. See how the company used its social and mobile channels for the sweepstakes.
Must ReadsSep 02, 2015 1:37 PM By John Bryan
Getting up and running on Amazon is a necessity if you want to be a viable player in the booming ecommerce space. Learn how to attract customers to your Amazon product listings, take advantage of Amazon’s specialized programs and keep your Amazon data clean and rich by registering for this webinar.
Must ReadsSep 01, 2015 4:07 PM By Daniela Forte
It is all about customer service for eyeglass startup Glasses.com, as the company looks to go above and beyond the call in creating a great experience. See what Glasses.com is doing for the customer.
Must ReadsSep 01, 2015 12:02 PM By Daniela Forte
More than a quarter of all email-driven purchases were completed from a mobile device in the second quarter of this year. See what brands are doing to improve their smartphone and email experience.
Must ReadsAug 31, 2015 2:24 PM By Daniela Forte
Ecommerce continues to pay off for Dick’s Sporting Goods. See what ecommerce plans the sporting goods retailer has planned.
Must ReadsAug 31, 2015 1:29 PM By Daniela Forte
Holiday shopping 2015 is going to look a lot like last year, only more so in terms of customer expectations for faster delivery, flexibility and options, as well as a mobile-friendly experience. See what retailers and industry experts had to say about holiday 2015.
Must ReadsAug 27, 2015 5:45 PM By MCM Staff
DirectBuy, the buying club that provides members with exclusive access to over a million products from hundreds of brands without hidden retail markup, continues its multi-year makeover with the launch of the all-new “My DirectBuy” member website.
Must ReadsAug 27, 2015 4:59 PM By Luke Frandrup
When manufacturers have inventory to move, many are tempted to liquidate it – which may be quick and easy, but also has many disadvantages. Luke Frandrup, associate vice president of client success at Digital River, discusses how opening a direct-to-consumer outlet can help maximize merchants’ online sales.
Must ReadsAug 27, 2015 3:44 PM By MCM Staff
International airfreight comparison site ParcelHero, an ecommerce fulfilment specialist, says Jet.com will be a game-changer in the industry, thanks to its unique cost saving approach to logistics.