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Must Reads ARCHIVE

Ready for Cross-border Ecommerce? A Checklist for Glocalization  Jan 29, 2015 8:16 AM By Tommy Kelly

Location, location, location – that’s the mantra of realtors everywhere to convey the number one factor in determining a property’s desirability. For cross-border online sales destinations, its glocalize, glocalize, glocalize. Here’s your checklist for successful glocalization.

How Marketers Can Better Engage with Movers  Jan 28, 2015 11:56 AM By MCM Staff

Epsilon released results of its 2015 New Mover Report which looked at consumer’s reasons for moving and associated purchase behaviors. See what results were found.

GameStop Brings Mobile Shopping Cart to Brick and Mortar  Jan 27, 2015 5:19 PM By Tim Parry

GameStop plans to use Microsoft Azure cloud platform to continue to enhance the in-store mobile engagement of its customers in interactive, informative and entertaining ways. That includes an industry-first – a mobile shopping cart that can be transferred directly to a store POS.

UPS Hints At Higher Peak Season Pricing in 2015  Jan 27, 2015 10:34 AM By Mike O'Brien

As it lowered guidance on its earnings for Q4 and fiscal 2015, UPS also talked about possible adjustments to its peak season pricing later this year.

Gap Inc. to Shutter Piperlime Brand  Jan 26, 2015 2:03 PM By MCM Staff

Gap Inc., announced plans to close its brand Piperlime by the end of first quarter of 2015, including its single store in New York. See what this means for Gap Inc.

How to Maximize Online Sales this Valentine’s Day  Jan 26, 2015 12:52 PM By Satya Ganni

Didn’t have a successful holiday season? Well, Valentine’s Day is just around the corner. Here are five ways to make sure you’re maximizing Valentine’s Day sales.

Do You Practice Good (Data) Hygiene?  Jan 26, 2015 12:04 PM By Alyssa Nahatis

With email still one of the most powerful marketing tools today, it is important to have good data hygiene. Here are some tips to make your email marketing successful.

4 Omnichannel Tips to Improve Customer Experience and Increase Sales  Jan 23, 2015 10:21 AM By Sridhar Nagarajan

When it comes to retail selling, gone are the days of “if you build it, they will come.” Customers today spend a significant amount of time researching products they want to buy and are much savvier about where, when and how they make their purchases. Here are several tips that will help improve the customer experience and increase sales.

Save the Date: Growing Global is Going Hollywood  Jan 22, 2015 2:29 PM By Tim Parry

Multichannel Merchant has announced its second-annual Growing Global conference will be held at the Loews Hollywood Hotel in Hollywood, CA July 21-22.

Why It’s Time for U.S. Companies to Get Serious about Going Global  Jan 21, 2015 11:09 AM By Donald L. Dunnington

While there are many risks to taking your business online to other nations, the risk of not going global, or of waiting too long to make the move, almost certainly will be greater. See other reasons why going global is important for your business.






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