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Must Reads ARCHIVE

Coming to America: Alibaba’s 11 Main Looks to Disrupt U.S. Marketplace  May 29, 2014 1:49 PM By Mike O'Brien

11 Main is looking to take away share from market leaders Amazon.com and eBay by adopting a more disruptive tack vs. the “me too” approach of Japanese operator Rakuten.

National Geographic Shifts to a Targeted Email Strategy  May 28, 2014 5:38 PM By Daniela Forte

National Geographic saw a boost in year-over-year email response rates after it decreased its emailing frequency and increased its focus on modeling.

Wet Seal’s Ecommerce Sales Rise 8.4%  May 28, 2014 3:08 PM By Daniela Forte

Wet Seal, Inc., saw its consolidated comparable store sales decline 16.9% in the first quarter, but ecommerce sales for its Wet Seal brand did increase 8.4%.

This is What Happens to Card Data on a Mobile Reader  May 28, 2014 9:54 AM By Nish Modi

Merchants need to understand the credit card transaction process as the gatekeepers of their customers’ private information.

Herschell Gordon Lewis: 2014 Represents the Height of Immediacy  May 28, 2014 7:46 AM By Herschell Gordon Lewis

What year is this? That’s a “dumb question” aimed at direct marketers who without justification append response-murderers such as “Allow six to eight weeks for delivery” to offers that haven’t made a prior reference to variations from immediacy.

The Importance of Keeping the Soul in Ecommerce Shopkeeping  May 27, 2014 4:53 PM By Bernard Luthi

In ecommerce, retailers must strike a balance between operational efficiency and the human interaction that fosters consumer loyalty.

David’s Bridal Reaches Brides On the Go – Digitally  May 27, 2014 4:32 PM By Daniela Forte

David’s Bridal has enabled all of its stores with the ability to buy online by installing tablets in each of its 300 stores to allow customers access to web-only offerings.

One-to-One Takes On a Whole New Meaning  May 27, 2014 2:01 PM By Ellen Shannon

For years, technology has enabled customer communication to be more personalized. Finally, one-to-one nirvana may be just around the bend.

Is Showrooming as Bad as Retailers Think?  May 27, 2014 11:16 AM By Daniela Forte

The Deloitte study reveals that connected shoppers actually convert at a 40% higher rate than people not consulting devices in store, and 22% of connected shoppers spend more as a result.

The Softer Side of Marketing Analytics  May 23, 2014 1:30 PM By Janice Smithers

Given the urgency to leverage the vast amounts consumer data, many companies may not be focusing on the most important characteristics of a strong analyst.






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