Must Reads ARCHIVE

Borderfree a Great Fit for Pitney Bowes  May 06, 2015 2:30 PM By Tim Parry

Back in 2013, a year after when FiftyOne acquired international ecommerce company Borderfree from Canada Post and adopted the Borderfree name, someone in a Multichannel Merchant editorial meeting made the following statement: “Borderfree won’t be around very long. Cross-border ecommerce is the next big thing, and a bigger vendor who wants to grow their global […]

A Perfect Time to Enter the Global Ecommerce Frontier  May 06, 2015 12:00 PM By Cleveland Brown

Online sales worldwide are predicted to grow exponentially in the coming years, with ecommerce revenues expected to reach 1.6 trillion by year-end. See what this means for ecommerce retailers.

Personalization Powers the ‘Velvet Rope’ Customer Experience  May 05, 2015 2:52 PM By David Scott

In today’s ecommerce market, it is imperative that retailers do what it takes to stay competitive. With the flood of flashy display ads, email promotions and sponsored content pelting customers from all directions, it is difficult to stand out. See what you can do to stand out among the crowd.

9 Tips to Increase Your Online Conversions and Sales  May 04, 2015 1:02 PM By Tim Parry

Increasing your online conversions and sales is not an easy task. But we feel the following nine tips put together by the Multichannel Merchant editorial team will help get you on the right track.

6 Questions to Ask When Re-Platforming Your Ecommerce Site  May 04, 2015 12:48 PM By Russell Simmonds

When re-platforming to an existing ecommerce site, whether to improve performance, boost sales or optimize customer experience, many areas demand attention. Here are six key questions to consider when in the process of looking for the best hosting partner for your ecommerce business.

Consumers in India Becoming Mobile Savvy  Apr 30, 2015 1:19 PM By Daniela Forte

More and more shoppers in India are going to their mobile devices to shop and one online marketplace in particular is making an effort to respond to the increase in mobile usage. See which marketplace is answering the mobile call.

Why “Clickbait” Email Subject Lines Don’t Work  Apr 30, 2015 9:39 AM By MCM Staff

A new study finds out why “clickbait” email subject lines are not successful for marketers. See which subject lines are being used and why they are or aren’t effective.

Amazon Launches New B2B Marketplace  Apr 28, 2015 2:07 PM By Daniela Forte

Amazon announced the launch of Amazon Business, a new marketplace on See what the new marketplace offers for sellers and customers.

Email Marketing: Three Tips for Better Engagement  Apr 28, 2015 1:58 PM By Igor Polevoy

While it may seem daunting for retailers to keep up with the ever-changing marketing channels, there is one that proves ROI and captures consumer attention: email. See how retailers are leveraging their email marketing channels.

Customer Experience Award Winners Demonstrate Retail Innovation  Apr 28, 2015 10:58 AM By Daniela Forte

The awards, established to recognize retailers at the cutting edge of delivery, packaging, returns, customer experience and innovation, were presented in a ceremony at the annual Operations Summit 2015. See which retailer took home an award.

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