Must Reads ARCHIVE

2014 Trends and Priorities for Customer-Driven Commerce  Feb 23, 2014 3:59 PM By Ken Burke

To keep up with consumers’ expectations and compete with the biggest online brands, it’s more important than ever for merchants to master two key principles: giving consumers what they want, where they want it.

7 Takeaways from IR Focus Orlando  Feb 23, 2014 10:51 AM By Tim Parry

IR Focus: Web Design + Mobile Commerce 2014 was held earlier this month in Orlando. Here are 7 takeawys from IR Focus sessions that you can use as you enhance and update your marketing campaigns and ecommerce sites.

The Key to Omnichannel Success: A Strong Logistics Strategy  Feb 21, 2014 1:18 PM By Maria Haggerty

Consumers want more flexibility in shipping and fulfillment, including the ability to select delivery dates and times, and to reroute packages based on personal preferences. With consumers placing a heavy emphasis on shipping in retail decision-making, it’s critical for retailers to explore new ways to leverage logistics strategy as a driver of omnichannel success.

It’s Customer Experience, Not Customer Service, at Moosejaw  Feb 21, 2014 10:48 AM By Erin Lynch

As the associate project manager at Moosejaw Mountaineering, Jerry Hoopfer prides himself on the fact that his staff has an unwavering ability to take ownership of customer contact. Hoopfer took some time to get candid about customer service, social media, and who, in his opinion, is mastering the customer service space right now in this Q&A with Multichannel Merchant.

How RibbedTee Prepared its Customers for Holiday 2013 Delays  Feb 20, 2014 10:55 AM By Erin Lynch

If the 2013 holiday season will be remembered for anything in the ecommerce world, it very well could be how the lack of communication between merchants, carriers and shoppers created an unsatisfactory shopping experience, which is exactly why RibbedTee.com decided to be as upfront as possible regarding a lag in inventory.

Online Florists Respond to Valentine’s Day Delivery Complaints  Feb 19, 2014 12:51 PM By Daniela Forte

Valentine’s Day was a tough one for some of the major online florists, who spent most of the holiday and last weekend responding to customers complaints regarding missed or damaged deliveries.

Optimize Omnichannel Engagement with Actionable Consumer Insights  Feb 19, 2014 10:20 AM By Ellen Shannon

Multichannel Merchant recently conducted a deep-dive research study, sponsored by Neustar, that gets to the heart of what companies are thinking about how they use, or want to use, data-driven consumer insights to create omnichannel engagement with customers and prospects. This research will show how your company stacks up, and you’ll learn how to improve your omnichannel engagement through use of actionable consumer insights.

How are you Growing your Global Ecommerce Sales?  Feb 18, 2014 8:55 AM By Tim Parry

International sales from U.S. online retailers will jump from $11 billion in 2014 to almost $50 billion by 2020, which would make up 16% of the overall U.S. online retail market. So what are you doing to grow those global ecommerce sales? Here’s how Multichannel Merchant can be your resource for growing global ecommerce sales.

Reach Facebook Users with New Autoplay Video  Feb 17, 2014 3:32 PM By Dr. Melody King

Facebook’s autoplay feature is a boon to marketers who are trying to attract more eyeballs and generate more sharing on Facebook. It’s a relatively low-key way of delivering video about products or brands without causing users to be annoyed by an “intrusive” video popping up unexpectedly (and noisily) on a webpage they’re reading.

Lessons Learned: The iOS 7 Transition for Retail Apps  Feb 17, 2014 3:14 PM By Bob Moul

iOS 7 is proving that retailers can no longer afford to ignore the app channel, or publish an app once and then leave it to languish. The app revolution is happening, and it’s sweeping the retail industry along with it, whether individual companies decide to participate or not.






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