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MULTICHANNEL MERCHANT » MUST READS
Must ReadsJan 19, 2015 5:08 PM By Andy Zimmerman
This article will explore the beginning of the buyer’s journey – customer acquisition and engagement – and examine how web personalization can convert more visitors into paying customers using real retail examples.
Must ReadsJan 19, 2015 4:40 PM By Nish Modi
The holiday shopping season has settled, but the challenge is far from over for retailers as 2014 comes to a close and new trends in the way customers shop continue to take shape in 2015.
Must ReadsJan 19, 2015 4:08 PM By Robert Glazer
Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. This article identifies five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your affiliate marketing strategy.
Must ReadsJan 15, 2015 3:21 PM By James Koons
Crossing international boundaries with email is easy, however, other nations have different – and often stricter – laws.
Must ReadsJan 15, 2015 2:55 PM By James Koons
With the ever-changing privacy and compliance landscape, lawmakers need to stay ahead of spammers.
Must ReadsJan 15, 2015 6:32 AM By MCM Staff
Businesses in Africa are under increasing pressure in the current economic climate to remain competitive. This is according to Sumesh Rahavendra, Head of Marketing for DHL Express Sub Saharan Africa, who says that as the global economy continues to change, retailers, manufactures and other sectors are increasingly facing difficult, and sometimes unique, challenges that impact their supply chains.
Must ReadsJan 10, 2015 9:15 PM By Maria Haggerty
For those retailers looking to grow rapidly in 2015, meeting and exceeding revenue goals should be a deliberate process. Here’s a guide to quickly analyzing and correcting issues related to logistics that can result in an improved operations experience.
Must ReadsJan 10, 2015 8:51 PM By Ronen Morecki
Why, after 30 years of B2C ecommerce activity, is payment fraud still so prevalent? And more importantly, what can be done to stop it?
Must ReadsJan 10, 2015 4:29 PM By Andy Zimmerman
Online retailers are in urgent need of strategies to help reduce website churn and convert visitors to buyers. Here’s how personalizing the experience can help.
Must ReadsJan 08, 2015 4:35 PM By Daniela Forte
Target’s collaboration with Lily Pulitzer collaboration took a hit this week on social media from its fans and followers. See what people had to say.
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