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Must Reads ARCHIVE

Vibes WalletAds Offers Frictionless Experience for Pep Boys  Apr 28, 2016 10:28 AM By Daniela Forte

Pep Boys has seen incremental revenue growth when it implemented WalletAds campaigns helping the brand’s mobile advertising business. See how Vibes WalletAds helped Pep Boys with their business.

Retail Cross-Border Expansion Is Rising in the Top 50 Global Cities  Apr 26, 2016 8:48 PM By MCM Staff

According to a report by JLL, borders are becoming less of an issue for retailers pursuing opportunities overseas, and the global retail landscape is shifting fast to accommodate the change. The report examines the presence of 240 international retail brands and 140 international cities, including the drivers of their growth, opportunity and barriers, and also ranks and assesses the vitality and attractiveness of cities.

Search Data Reveals What Millennial Moms Want For Mother’s Day  Apr 26, 2016 5:40 PM By MCM Staff

Mother’s Day is rapidly approaching and despite the fact that there’s been a steady rise in Mother’s Day-related searches since mid-April, approximately 70 percent of Mother’s Day-focused online activity will occur during the last week before the big day, according to a study by Hitwise, a division of Connexity.

12 Fails When Growing Your Global Ecommerce Business  Apr 26, 2016 1:42 PM By Daniela Forte

Going global with your business is no easy task and so often retailers will make the leap without taking the necessary precautions needed when going global with their business. This can and often leads to epic failures. Here is a list of 12 fails that brands could fall victim if they are not careful.

Limited Stores Executive Discusses When Same-Day Delivery Makes Sense  Apr 26, 2016 11:05 AM By Mike O'Brien

When does it make sense for a company to engage in same-day delivery? We caught up with Jason Acevedeo, senior director ecommerce operations at Limited Stores, at Operations Summit 2016 in Cincinnati to ask him for his thoughts. Find out how knowing your audience, their demograpics and location, and the type of products you sell all play a part.

Use of a 3PL A Small But Growing Option for Merchant Shippers  Apr 26, 2016 9:17 AM By Mike O'Brien

While there are many clear advantages to using a third-party fulfillment (3PL) partner for outsourcing some or all of your operations, the majority of merchant companies still opt for keeping these functions in house and firmly within their control. According to respondents to the MCM Outlook Survey, 26.5% of respondents said they use a 3PL in 2016, up from 21.2% in 2015, while the rest said they handle fulfillment internally. Of those who said no, only 2.9% said they are considering use of a 3PL, down from 6.2% in 2015.

The Transition from Customer Service to Strategic Sales  Apr 20, 2016 5:22 PM By Randy Nasson

When it comes to connecting with customers online, a number of multichannel and ecommerce retailers are still stuck in the “customer support” mindset; one that views contact with a customer as a necessary evil rather than an opportunity. Transforming an empty online store into a center for anticipating and addressing customer needs proactively and intelligently requires careful thought, planning and, in many cases, investment.

Target’s Digital Growth May Mean Increased Chargeback and Fraud Losses  Apr 20, 2016 4:16 PM By MCM Staff

With Target’s digital sales reaching an all-time high, Chargebacks911 co-founder and Chief Operating Officer, Monica Eaton-Cardone cautions the retailer to beware of rising chargeback fraud, and advises taking proactive measures to prevent losses.

Jambo.pk Stacks Up Record Ecommerce Sales on Pakistan Day Sale  Apr 20, 2016 11:52 AM By Tim Parry

The ecommerce market appears to be is heating up in Pakistan. After experiencing unprecedented traffic and sales on March 23 for its Pakistan Day sale, Jambo.pk Business Unit Head Farhan Ismail said that more such events are in the pipeline, adding that Pakistan’s online shopping community better stay tuned as the next big sale will […]

Why the New Facebook Messenger Bot will Lead a Customer Experience Revolution  Apr 15, 2016 9:59 AM By Tim Parry

Mark Zuckerberg launched Facebook Messenger’s chatbot revolution Monday at the Facebook F8 conference with the launch of bots for the Messenger Platform, and ecommerce merchants and platforms have already hopped on board. 1-800-FLOWERS.COM and Staples announced this week that they will use Facebook Messenger as a customer support tool, LivePerson, and Aspect Software said they will offer Facebook Messenger integration, and Shopify became the first ecommerce platform to offer integration with the new platform.






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