Must Reads ARCHIVE

The Commandments For Conversion Is Written On Tablets  Jul 09, 2016 5:33 PM By Zeke Hamdani

Many retailers face the problem of not understanding how to address tablets. Should they see full websites or be directed to mobile sites? What’s the best way to develop responsive sites for them? Here’s how you can best convert your tablet commerce shoppers.

Identifying Fraud: Top Challenge for Remote Merchants  Jul 09, 2016 3:40 PM By Monica Eaton-Cardone

Large multichannel, ecommerce and mcommerce merchants experience between 707 and 880 fraud attempts each month, and upwards of 60% of those attempts succeed. Here’s why merchants need to effectively dispute unjustified chargebacks, but also assess and change practices that may be contributing to errors or approval of unauthorized transactions.

B2B Midmarket Sellers Prefer Unified Ecommerce Solution for Omnichannel Success  Jul 08, 2016 11:26 AM By Daniela Forte

In a recent study from Forrester Consulting and commissioned by NetSuite, midmarket business sellers say their next ecommerce investment will be a unified commerce single-stack solution for their ecommerce and back-end systems. Respondents cited better customer experience, improved costs savings and the agility to remain competitive as top reasons for migrating customers to their ecommerce channel. See what other results were found in this study.

Prime Day Primer: 6 Things You Need to Know About Prime Day 2016  Jul 08, 2016 10:28 AM By Tim Parry

Amazon has announced that its second-annual Prime Day selling event will be held on July 12, and is pulling out all stops to make sure the negative feedback it received last Prime Day is not repeated. Here are 6 things you need to know about Prime Day 2016, whether you’re a Prime seller on the Amazon marketplace, or are just watching from the sideline.

Deep Discounts Not Necessary for Prime Day Success  Jul 08, 2016 6:50 AM By Tim Parry

Offering deep discounts on the Amazon marketplace on Prime Day does not necessarily mean a successful sales day. Ecommerce experts say you just have to have merchandise available for purchase on the Amazon marketplace to see a Prime Day sales spike.

How James Allen Implemented a Fraud-Free Customer Experience  Jul 07, 2016 4:44 PM By Daniela Forte

Luxury jewelry retailer James Allen saw the incidence of ecommerce fraud reduced both internally and for customers, with approval rates improved by 1.5%. See how this allowed the company to enhance the customer experience by removing transaction friction.

What Amazon Prime Day Means for Marketplace Sellers  Jul 06, 2016 4:12 PM By Daniela Forte

In 2015, the first annual Amazon Prime Day was a huge success for the marketplace and it returns again this year with plans of exceeding last year’s sale success. But what does this mean for third-party marketplace sellers? See what third-party marketplace sellers should expect on Amazon Prime Day.

Same-Day Delivery Could Cause a Huge Prime Day Headache  Jul 05, 2016 3:56 PM By Tim Parry

Amazon’s second-annual Prime Day could be a game-changer for same-day delivery. But it could also be a huge headache for Amazon come July 12. There’s a chance Amazon’s Seller Fulfiller Prime program may give the marketplace a black eye this Prime Day.

Bath & Body Works Wins Best Packaging Experience Award  Jul 05, 2016 11:08 AM By Mike O'Brien

For the second year in a row, Bath & Body Works won the award for best packaging in Multichannel Merchant’s Excellence in Customer Experience Awards. See how the company excels in this category, and learn some tips you can apply to your business.

MakerBot Achieves Engagement Success on its Website  Jun 27, 2016 3:27 PM By Daniela Forte

3D printer manufacturer MakerBot has always been about providing a personalized experience that puts its customers at the forefront of innovation. The company worked to achieve engagement success in three key areas of its website, see which ones and what they did.

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