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MULTICHANNEL MERCHANT » MUST READS
Must ReadsMar 17, 2015 10:52 AM By MCM Staff
The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing. Here are the four key findings from the 2014 Video Commerce Benchmarks Report, produced by Invodo.
Must ReadsMar 17, 2015 10:43 AM By Tim Parry
Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options, and when it comes to shipping and returns, “free” is a driving factor to complete the sale.
Must ReadsMar 16, 2015 1:26 PM By Daniela Forte
International Military Antiques, a military collectables company, saw a 47.8% increase in revenue when it ramped up product recommendations on its website. See what other ways International Military Antiques is succeeding with product recommendations.
Must ReadsMar 15, 2015 10:26 AM By Tim Parry
My Pi Day inbox made Managing Editor Tim Parry sigh, and it made him cry. Tim only received three Pi Day offers from retailers on March 14, 2015 (the biggest Pi Day celebration of the century). Make that 3.14159265359 emails if you throw in the one he got from Uno Pizzeria & Grill. Here’s who talked nerdy to Tim.
Must ReadsMar 14, 2015 7:05 PM By Chris Thornham
Instead of constantly changing prices, you need to focus on cutting unnecessary costs that can drive your price up. Make sure there’s a strategy behind your pricing. Here are three tactics you can use.
Must ReadsMar 14, 2015 6:43 PM By Prat Moghe
Retailers have been sharply criticized for being behind the curve when it comes to consumers’ rapidly changing expectations in the age of smartphones and tablets. But did you know that two in three retailers are already leveraging or plan to leverage the cloud for big data analytics?
Must ReadsMar 14, 2015 6:27 PM By Lori Mitchell-Keller
ULTA Beauty’s latest clienteling app is great for busy consumers that regularly buy cosmetics but don’t have time to go to a store. ULTA Beauty recognizes this by offering auto fulfillment of common items, like foundation or mascara. But they also use historical buying data to suggest other items the buyer might like based on their personal preferences.
Must ReadsMar 12, 2015 2:48 PM By Tim Parry
Global ecommerce is charging forward, with online revenues growing in every market in virtually every market around the world. Zia Daniell Widger, Vice President & Research Director for Forrester Research, will deliver The 3 Trends Changing the Face of Global Ecommerce as a keynote at this year’s Growing Global conference.
Must ReadsMar 11, 2015 1:53 PM By MCM Staff
The long-awaited Apple Watch was unveiled on Monday, and Apple hopes wearers of the luxury time-piece will use it, among other things, as a mobile wallet. See what impact Apple Watch will have on mobile payments.
Must ReadsMar 05, 2015 2:10 PM By Tim Parry
A “ship to Cuba” button was seen on Amazon’s website by Reuters correspondents in Havana. But is Amazon getting ready to sell in Cuba, and is the Cuban economy ready for cross-border shopping? Here’s why Cuba may be more of an exporter if and when U.S. sanction amendments are voted on.