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Must Reads ARCHIVE

Is There a Blind Spot in Your Holiday Retail Analytics Strategy?  Oct 08, 2014 4:20 PM By Ralph Crabtree

As multichannel retailers develop strategies for the upcoming holiday rush, they must address a critical blind spot by improving visibility into consumer behavior in physical stores. Fortunately, new technology solutions can help organizations close the “insight gap” between online and in-store consumer behavior.

Alibaba an Ecommerce Force to Be Reckoned With  Oct 07, 2014 11:58 AM By Mike O'Brien

Concerning Alibaba’s global aspirations, the company has struck deals in 2014 with the French and Italian governments aimed at fostering ecommerce growth for merchants from those countries selling on Tmall, including providing them with enrollment support, online marketing and customer service support.

Amazon Expands Seller Holiday Deals Program Worldwide  Oct 07, 2014 11:10 AM By Daniela Forte

Sellers will be offering thousands of deals throughout the holiday season across most product categories. The seller holiday deals program, which was introduced for the first time last year, will now be expanding worldwide on local Amazon sites in the U.S., in the EU, China, Japan, India and Canada.

How Product Reviews Can Benefit Retailers  Oct 06, 2014 11:12 AM By Daniela Forte

Matt Moog, CEO of ratings and reviews software company Power Reviews said product reviews help drive traffic to a website, helps increase conversion of people once they get to the website, and is one of the best sources retailers have of a customer’s actual experience with products.

How Williams-Sonoma Finds Success in the Digital Age  Oct 06, 2014 11:02 AM By Daniela Forte

Under ecommerce excellence, Williams-Sonoma has focused on marketing effectiveness, personalization of its website, on-site search, and the culture of the company and more. See what else Williams-Sonoma had to say at NEMOA’s directXchange conference last month.

Bringing Your Contact Center Across Borders  Oct 02, 2014 2:01 PM By Tim Parry

With the growing popularity of cross-border ecommerce, do you need to expand your contact center strategy? Depending on which countries you ship to should determine if you need additional contact center needs, or the need to outsource services. Here’s how Brooks Brothers works with its global customers.

3 Technology Predictions for Online Retailers  Oct 01, 2014 11:20 AM By Marcel Munoz

Consumer behavior is shaping the future of online retail in ways we never imagined a few years ago. Mobile computing devices, such as smartphones and tablets, have dramatically changed shoppers’ preferences and are driving the need for rapid change. Here are three technology predictions that will be common place by the year 2020 — if not before.

Why Exceeding Fulfillment Expectations is the New Holiday Ecommerce Strategy  Oct 01, 2014 10:06 AM By Kevon Hills

With each passing year, more ecommerce retailers urge their holiday shoppers to trust that they’ll be on time delivering each gift off their list. When customer care goes the extra mile, and CSR channels are well-prepared for holiday traffic, fulfillment presents retailers with another chance to shine in the eyes of seasonal shoppers.

Amazon 20th Anniversary Shows How Ecommerce and Marketing Have Evolved  Sep 30, 2014 4:16 PM By Joe Colopy

This year marks Amazon’s 20th anniversary, and few can argue the company’s defining and revolutionary impact on commerce. So, as we reflect back on 20 years of Amazon and what lies ahead, what do commerce marketers need to consider in order to stay ahead of the competition?

What Omnichannel Shoppers Mean for Retailers and Customer Loyalty  Sep 30, 2014 3:59 PM By Graeme Grant

In our omnichannel world, creating loyal customers will come down to being relevant to each shopper – whenever and however they choose to interact with you, whether that’s in-store, online, via email or on a mobile device.






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