MULTICHANNEL MERCHANT » MUST READS
Traditional algorithms like “bought this, bought that” and “viewed this, bought that” are getting old. And, although Amazon has branched out from this strategy a bit with different wording, it’s the same idea.
It’s time for forward-looking companies to capitalize on social and mobile behaviors, glean customer insights and lay the groundwork for the benefits of predictive analytics. These investments may not pay dividends immediately, but over time will define truly great and personalized customer experiences.
Retailers can unlock the latent power of social to drive SEO rank of their website by employing these 4 strategies.
But despite the growing percentage of traffic, ecommerce conversion rates remain much lower on mobile devices and tablets, signaling a greater need to focus on an omnichannel user experience for all visitors, regardless of device.
Rue La La has hired JP Morgan Chase to seek strategic alternatives, including finding a buyer, and Gilt Groupe is seen as the leading contender.
During a keynote panel discussion at the eTail East 2014, attendees were introduced to the acronym “STS” better known as “Straight to Smartphone.” Panelists recognized that mobile is fundamentally different than ecommerce. And while so many shoppers are gravitating to their smartphones, conversions are lower than other channels.
As retailers look ahead to the holiday selling season, ecommerce platform provider Volusion predicts that online sales during the holiday season will grow 9% compared to last year for small- to medium-size businesses. Here’s why Volusion believes this ecommerce growth will happen.
It should not come as a surprise that the most important contact center metrics, according to the MCM Outlook 2014 survey results, involve making customers happy.
As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results. To wade through the sea of SEO tips and news on search engine changes, online retailers should pay most attention to the key principles that have withstood the test of […]
It’s been a busy summer at Amazon: The ecommerce juggernaut added same-day delivery in 6 cities, said they’d open 15 new sortation centers, and introduced a smartphone that may or may not be an Amazon sales-driver. In this video, Multichannel Merchant’s Tim Parry and Mike O’Brien break down what you need to know.