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MULTICHANNEL MERCHANT » MUST READS
Marketplaces like Amazon and eBay have become a major channel for e-commerce. Here’s a step-by-step guide to launch your marketplace presence.
Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product.
Retailers can face global ecommerce issues on their own, or work with a third party that can support the merchant’s globalization venture and help it overcome each related challenge by virtue of its local knowledge and infrastructure.
Simply put, a social graph is your online social footprint. Here’s how Foursquare, Twitter, Facebook and other social media sites are using your social graph to determine interests and needs for further tailoring as well as advertiser targeting.
The use of iBeacons is growing among retailers with a brick-and-mortar presence. Here’s a look at how Alex and Ani is using an integrated mobile strategy to engage its in-store customers.
Here’s a way in which your ecommerce business could save money when making profits on overseas sales on online marketplaces such as Amazon, eBay and play.com with repatriating those funds.
Kiehl’s saw a 11.59% lift in revenue per visit to its website after it combined its visitor segmentation and on-site behavior to create a targeted personalized experience.
Retailers looking to go international often have their eyes set on China in particular. China is, after all, the biggest opportunity for most online merchants. But they need to consider the following.
The impetus of hhgregg’s brand transformation came after the company’s CEO articulated a branding purpose to “inspire and delight” its customers.
At the core of the retail evolution, we have millennials and their peculiar, online, mobile shopping habits. They are forcing retailers to pivot—but whether millennials are good, bad or ugly for your business just might come down to how you choose to respond.
by George Chang
Posted 2 days ago
Posted 2 days ago