Must Reads ARCHIVE

Brooks Brothers Michael Moseman Gets Candid on Customer Service  Feb 04, 2014 2:00 PM By Erin Lynch

Michael Moseman, Director, Customer Contact Center at Brooks Brothers, got candid with Multichannel Merchant and discussed how he uses social media on a day-to-day basis, what merchant he thinks is mastering the art of customer service right now, and some other things you may not known about him.

5 Ways to Cut Your Order Fulfillment Costs  Feb 03, 2014 2:23 PM By Stephen Bulger

It’s no secret that online shoppers are looking for low-priced items, free shipping or free returns. As a result, merchants are looking for ways to keep costs low while fulfilling orders in ways that don’t break the bank. To help solve the dilemma, here are five simple ways to cut fulfillment costs that don’t involve big hardware or software investments.

Amazon Price Hike to Have Limited Effect on Subscribers  Feb 03, 2014 12:16 PM By Erin Lynch

Amazon announced late last week during its fourth quarter conference call to investors that it was planning on raising its Amazon Prime annual subscription of $79 to potentially $99 or even $119. Even though the increase may seem steep, many experts are saying the move will not hurt business.

RadioShack’s Super Bowl Ad was Totally Gnarly  Feb 03, 2014 8:23 AM By Tim Parry

Okay, I’m an 80s kid, and it’s safe to say I’m also stuck in the 80s. So naturally, I loved RadioShack’s Super Bowl commercial… Totally gnarly! Check it out here, and tell us what you thought about this and other Super Bowl commercials.

Pre-Super Bowl Shopping Patterns Showed Broncos-Seahawks Split  Jan 31, 2014 8:10 AM By Tim Callan

Out of the more than 160,000 searches for Denver Broncos or Seattle Seahawks-branded gear conducted on various ecommerce sites powered by SLI during the week following the NFC and AFC Championship games, Seattle led search activity by the slim margin of 2.6%.

Alex and Ani Increases Facebook Ads ROI by 80%  Jan 30, 2014 3:55 PM By Daniela Forte

Eco-friendly jewelry retailer Alex and Ani saw an increase in ROI by 80% for Facebook ads when it joined forces with eBay Enterprises and advanced technology platform Kenshoo Social.

DMA Calls for New Measures to Enhance Data Security  Jan 30, 2014 3:33 PM By MCM Staff

In response to the recent spate of data security breaches on retailers and others, the DMA issued a call to action to all data-driven marketers to recommit to DMA’s long-standing commitment to ensure the security of consumer data.

Email Personalization: Going Beyond the First Name  Jan 30, 2014 3:33 PM By Erin Lynch

When marketers hear the word “personalization” too many still think it means putting a first name on an email. While that old school tactic still works, there is so much more marketers can do to create engaging campaigns that reach a customer on a personal level.

Big Operational Changes Needed for Holiday 2014  Jan 30, 2014 2:01 PM By Kevin Sghia

If Holiday 2013 demonstrated anything to ecommerce merchants, it was that we need better ways to meet customer expectations and deliver products. So what did we as an industry learn during this challenging holiday season? Here are key observations by ecommerce and catalog operations experts.

UPS Outlines 4-step Plan for Holiday 2014  Jan 30, 2014 1:52 PM By Tim Parry

In its Jan. 30 earnings call, UPS COO David Abney shared four key areas that UPS must address before holiday 2014.






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