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Must Reads ARCHIVE

In 2015, Technology Catches Up with Cross-channel Marketing  Dec 31, 2014 11:48 AM By Michael Osborne

2015 is the year when the promise of cross-channel marketing nirvana is fulfilled, finally. For marketers who are open to the concept, they can have a partner in innovation vs. a vendor of technology. That’s because the technology has caught up to the vision.

5 SEO Strategies All Merchants Need to Implement Now  Dec 31, 2014 10:43 AM By Michael Nguyen

Many merchants think that SEO strategies are no longer effective, are expensive, and are not worth the effort. But nearly 90% of consumers use search engines for purchase decisions. How do you improve your visibility? Here are five strategies every merchant should deploy.

How Convenient is Buy Online, Pickup In Store?  Dec 30, 2014 3:08 PM By Tim Parry

Buy online, pickup in store is supposed to be a major differentiator for omnichannel retailers. But is it really that convenient? Here’s what StellaService found out.

4 Ecommerce Trends to Discard in 2015  Dec 29, 2014 4:33 PM By Himanshu Sareen

To celebrate the 2015, Icreon has published its annual Anti-Trends ecommerce Report, which focuses on big ideas it doesn’t expect to see happen this coming year. So without further ado…

Automating the Web of Shipping Options  Dec 29, 2014 3:57 PM By Ian Goldman

Shipping cost and speed is reliant upon a number of factors like distance, package weight and size, so determining the fastest, cheapest way to ship an item is not a straightforward task. But there are features that you can look for in your ecommerce platform that simplify the process by doing much, or all, of the work for you.

Step Up Your Returns Experience  Dec 26, 2014 3:05 PM By Tom Fougerousse

Handling returns appropriately will do wonders for your reputation and build trust in the long run, and falling behind can become a customer service nightmare. Here are some suggestions to make your returns experience a positive one for both you and your customers.

An eBay Local Pilot Grows in Brooklyn  Dec 22, 2014 4:33 PM By Mike O'Brien

eBay said 83 businesses – including online merchants as well as retailers with physical stores – have joined its eBay Local pilot program in Brooklyn, NY., offering a range of delivery options, including $5 same-day and in-store pickup, to consumers through eBay’s website and mobile apps.

The Brooklyn trial is taking place as the company shifts the focus of Amazon Local more toward its core marketplace sellers, with less emphasis on major retailers.

5 Email Marketing Predictions for 2015  Dec 22, 2014 10:32 AM By Brennan Carlson

2014 was the year of big data and omnichannel, but digital marketers will need to move beyond these over-hyped trends and embrace change to stay on top in 2015. Here are five predictions that I think will shape email marketing over the next year.

How Web Personalization Drives Repeat Customers and Brand Loyalty  Dec 22, 2014 10:10 AM By Andy Zimmerman

In this article we’ll look at how web personalization can influence the last two phases of the buyer’s journey – creating repeat customers – as well as some examples of how relevant engagement can transform into loyalty to your brand.

FedEx Corp. Goes on a Holiday Shopping Spree  Dec 16, 2014 8:05 PM By Tim Parry

FedEx is doing a little holiday shopping of its own: On Monday, FedEx announced it would acquire GENCO, and on Tuesday, it acquired Bongo International. Here’s a look at the acquisitions.






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