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MULTICHANNEL MERCHANT » MUST READS
Must ReadsOct 20, 2014 1:25 PM By Sean Cook
Just as there are different types of online shoppers, there are a number of variables that affect how, when, and why they convert. Here are five universal tactics that can help you increase conversion.
Must ReadsOct 16, 2014 1:01 PM By Daniela Forte
A majority of smartphone users (55.7%) said they will use their device in some fashion this holiday season, up from 53.8% last year.
Must ReadsOct 16, 2014 10:55 AM By Daniela Forte
Known as ePass, the new service combines Alipay’s cross-border foreign currency settlement capability with overseas delivery solutions from China Smart Logistics Network. It offers retailers access to e-marketing options from Chinese online ad network Alimama.
Must ReadsOct 16, 2014 10:05 AM By Mike O'Brien
Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.
Must ReadsOct 15, 2014 4:41 PM By Daniela Forte
The online store launch will extend Costco’s product offering to consumers in mainland China for the first time. Costco’s online store will initially provide a range of products including food and healthcare product listings, as well as Costco’s private label Kirkland Signature products.
Must ReadsOct 13, 2014 10:30 AM By Mike O'Brien
With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.
Must ReadsOct 12, 2014 11:12 AM By Tim Parry
China may be a hot spot for U.S.-based merchants, but emails deliverability to consumers there are more than likely not reaching the intended recipient. Here’s a look at other places U.S.-based senders are having a hard time reaching, and what they need to do to improve deliverability rates.
Must ReadsOct 11, 2014 3:15 PM By Sue Chapman
An omnichannel strategy allowes shoppers to buy online, pick up in-store, make returns and price match with other stores and sites. Here are four areas to plan for to enhance your omnichannel strategy for the holidays.
Must ReadsOct 11, 2014 2:19 PM By Stephen Bulger
While fully funding a campaign on Kickstarter or Indiegogo is hard enough, that’s just half the battle, as post-campaign problems often occur with manufacturing and order fulfillment. So here are a few tips for the second half of that battle.
Must ReadsOct 09, 2014 2:22 PM By Tim Parry
You did your due diligence, and created the ultimate holiday season plan for success. But a change happens in your supply chain, or consumers behave differently, or a storm delays your deliveries. How should you react and respond when your holiday plan veers off course?