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Must Reads ARCHIVE

How Retailers Emailed In Halloween  Oct 30, 2014 11:20 AM By Ross Kramer

Halloween spending was expected to reach $7.4 billion, and it slowly has become one of the fastest-growing holidays. Here are some lessons that you can carry over for the holiday shopping season.

Free Shipping Free-For-All  Oct 29, 2014 9:55 AM By Mike O'Brien

With the holiday shopping season fast approaching, retailers are lining up in droves to offer “free” shipping to consumers as a promotional tool to drive sales.

How to Transform Omnichannel Retail from Myth to Reality  Oct 28, 2014 8:01 PM By Oren Levy

Most retailers are at a loss as to how to implement an omnichannel strategy in their physical and online stores. However, there are a number of solutions available to help retailers of all sizes cater to the consumer expectation for a personalized cross-channel shopping experience.

L’Oreal See 18% Increase in AOV with Interactive Video  Oct 28, 2014 11:57 AM By Daniela Forte

When L’Oreal USA incorporated interactive videos into its website, the company saw its average order value increase. See what other changes product videos did for the company.

Retailers Should Put the Shopping Cart Before The Horse  Oct 27, 2014 3:04 PM By Michele Salerno

Shopping carts are not simply tools for conversion. They can literally make or break a retailer. Here are three shopping cart features that will provide excellent foundations to satisfy customer expectations and keep them spending with you.

Apple Watch Could Change Brand Marketers’ Timing  Oct 24, 2014 10:18 AM By Bart Heilbron

If the Watch does catch on, and creates a monopoly of the market as some have predicted, brands across the globe will need to step up to the challenge of the newest marketing channel – the wrist.

JD.com Launches Warehouse and Logistics Initiative in Time for Singles’ Day  Oct 21, 2014 2:51 PM By Daniela Forte

This initiative by JD.com will help process orders during Singles Day, and generates a spike in online shopping as people buy gifts for single friends.

Alibaba Joins Global Shipping Effort  Oct 21, 2014 10:56 AM By Daniela Forte

Alibaba and China Shipping Group joined forces to establish a new logistic platform that enhances the efficiency of international trade and benefits both Chinese and Brazilian companies when it’s fully operational.

Will Apple Pay Outperform Google Wallet? [Video]  Oct 20, 2014 4:37 PM By Mike O'Brien

Is Apple banking too much on its brand strength as it launches Apple Pay? What kind of lessons can it learn from Google Wallet? In this video, Multichannel Merchant Senior Editor Mike O’Brien asks ACI Worldwide Director of Product Management John Gessau these questions and more.

PIM System Helps Speed Up Schneider Electric Buildings Business  Oct 20, 2014 3:26 PM By Daniela Forte

In an effort to speed up system upload times and deliver richer product information through all customer touch points, Schneider Electric Buildings Business (SEBB) partnered with data management provider Riversand and now sees a 75% reduction in product information upload time.






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