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MULTICHANNEL MERCHANT » MUST READS
Must ReadsNov 19, 2014 10:59 AM By Herschell Gordon Lewis
Who are the winners, and who needs the most help? Herschell Gordon Lewis sticks his head in the lion’s mouth and give us his best and worst catalog copy of 2014. Did your company make the list?
Must ReadsNov 18, 2014 2:10 PM By Mike Lanciloti
The “Bring Your Own Device” trends has exploded over the past few years and infiltrated every business sector – even retail. See whether this is helping or hindering customer experience.
Must ReadsNov 18, 2014 1:26 PM By Daniela Forte
Sears announced the launch of its new “Reserve It” service to push offers to shoppers more multichannel options, see what other multichannel options Sears has planned.
Must ReadsNov 17, 2014 12:28 PM By Tim Parry
Can you pilot a drone? Then Amazon Prime Air wants you! Amazon is looking for flight operations and certification personnel for flight testing its UAS technologies. Here’s a look into Amazon’s next step toward making same-day delivery by drone a reality.
Must ReadsNov 16, 2014 8:27 PM By Ellen Jantsch
The holiday shopping season is upon us and many retailers hoping to reach shoppers online will put paid social media at the center of their marketing efforts this season. Here’s how you can create the right message at the right time and yield the right increase in sales.
Must ReadsNov 16, 2014 7:39 PM By Scott Walters
Though it’s easy to forget about the back door, it’s imperative that ecommerce retailers protect the administrative sections of their web content platforms. Fortunately, there are three steps retailers can take now – in advance of Black Friday – to protect their administrative pages.
Must ReadsNov 16, 2014 11:52 AM By Frank Ortiz
Entry into new markets, expanded ecommerce and improved customer service – if any of these appear on your list of priorities for 2015, the chances are that you might also be thinking of opening a new contact center, either in the U.S. or overseas. Here’s why you need to also think about a PCI compliant cloud-based payment processing solution.
Must ReadsNov 16, 2014 7:31 AM By MCM Staff
As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here’s a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases.
Must ReadsNov 12, 2014 1:15 PM By Anees Merchant
Here are six ways to examine the needs and behaviors of your target audiences and consider incorporating these tactics into your holiday strategy to help convert more followers into customers.
Must ReadsNov 12, 2014 10:46 AM By Daniela Forte
Tonzof Inc., launched its official website and marketplace, Tonzof.com. See what plans the company has in place moving forward.