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MULTICHANNEL MERCHANT » MUST READS
Must ReadsAug 28, 2014 9:14 AM By Mike O'Brien
Online marketplace Newegg this week rolled out same-day delivery service to customers in the Los Angeles area, joining the ranks of giants like Amazon, Google and Walmart.
Must ReadsAug 27, 2014 4:01 PM By Daniela Forte
While online retail has seen rapid growth, an overwhelming majority of U.S. retail sales take place offline (92%) according to Forrester Research. A survey done by Ripen eCommerce took a look at why consumers would most likely make the purchase in-store vs. online.
Must ReadsAug 27, 2014 1:23 PM By Nataly Kelly
With the holiday sales season quickly approaching, it’s the perfect time to examine whether your company is effectively reaching its total addressable market with native, high-quality multilingual content that reflects the way your customers live, act and speak. If you aren’t, now is the time for action. And, if you think it’s impossible to “go global” before the holiday season, think again.
Must ReadsAug 26, 2014 4:41 PM By Rory Dennis
The growing prevalence of in-store technology is changing the game and revolutionizing customer communication, order fulfillment and beyond. One of the latest technologies to shake things up is beacons.
Must ReadsAug 26, 2014 1:35 PM By Grant Halloran
With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point.
Must ReadsAug 26, 2014 1:26 PM By Heather Bonura
The key to implementing a successful omnichannel strategy is to prioritize your tactics based on your business goals and to walk before you run.
Must ReadsAug 26, 2014 12:16 PM By Mike O'Brien
As retailers continue to battle Amazon’s quick and cheap approach, omnichannel strategy is becoming an increasingly important weapon in their arsenal.
Must ReadsAug 26, 2014 11:58 AM By Mike O'Brien
As merchants look to implement omnichannel commerce to serve the heightened expectations of anytime/anywhere customers, virtual inventory is one way to meet this demand in a cost-effective manner.
Must ReadsAug 25, 2014 2:43 PM By Janice Smithers
It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.
Must ReadsAug 25, 2014 12:15 PM By Jim Davidson
Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.