MULTICHANNEL MERCHANT » MUST READS
Must ReadsJul 22, 2015 11:24 AM By MCM Staff
Twenty-five percent of retailers say Facebook is the top acquisition platform. See how other channels ranked when it comes to selling to the customer.
Must ReadsJul 21, 2015 1:21 PM By MCM Staff
UPS and Staples are teaming up to make it easier to ship UPS packages from any Staples location. See what this will mean for small businesses.
Must ReadsJul 21, 2015 1:09 PM By Daniela Forte
Gap is teaming up with Birchbox, the online beauty subscription delivery service by incorporating Birchbox counters in several Gap stores in major cities throughout the U.S. See what this will mean for both brands.
Must ReadsJul 20, 2015 2:50 PM By MCM Staff
Bala Ganesh, Director of Retail Marketing at UPS, talks candidly about what retailers are getting out of omnichannel – increased revenue, reduced costs and increased return on assets. Watch and listen to Ganesh here…
Must ReadsJul 16, 2015 11:26 AM By Oren Levy
Data-driven intelligence will ultimately enable retailers to cater to customer needs in a more individualized and sophisticated manner, without expending excessive effort, expense, and resources. Read on to learn how some retailers are analyzing consumer data to better understand and meet customer needs.
Must ReadsJul 11, 2015 9:23 PM By Arthur Goldman
When expanding our ecommerce business to Asia, we launched in some smaller ASEAN (Association of Southeast Asian Nations) markets at the same time as attempting to break India. The results were surprising, as we found that markets such as Singapore, Indonesia and Malaysia quickly overtook India in terms of ROI, and Southeast Asia has since become one of our main focus regions.
Must ReadsJul 11, 2015 8:50 AM By Roberto Ugo
By incorporating new physical and technological methods into the fold, the shopping experience will extend beyond the physical space and into the digital and emotional realm. Here are four major changes to expect from the shopping mall of the future and how retailers should prepare to capitalize on them.
Must ReadsJul 10, 2015 7:35 AM By Tim Parry
On the surface, Amazon’s Prime Day celebration seems to be what it is – a one-day shopping holiday that will probably take place July 15 of every year. But Prime Day can also be viewed as an attempt by Amazon to remain the dominant global marketplace player. It’s pretty clear, based on a series of events since it went public in January, that Alibaba wants to take Amazon’s crown as the world’s top marketplace.
Must ReadsJul 09, 2015 9:21 AM By Tim Parry
Summer’s here and the time is right… for buying a new cooler. Your potential customer needs to replace his aging one, but how will you capture this impulse buyer?
Must ReadsJul 08, 2015 7:38 AM By Larry Kavanagh
Measuring your engaged shoppers, the ones “checking you out,” can tell you a lot about the health of your business. A high score in the quiz below indicates you’re primed to grow, because you are “rich” in potential customers. A low score means that you’re not attracting “fresh blood” to your brand.