MULTICHANNEL MERCHANT » MUST READS
In what Macy’s is calling a continual effort to connect with the ever changing consumer, CEO Terry Lundgren announced plans to see a total of 500 stores double as fulfillment centers by the end of 2013.
B2C merchants are offering different site search functions than their B2B counterparts, according to the results of the MCM Outlook 2013 survey on ecommerce.
On June 20, Facebook announced that its photo-sharing application Instagram will now have a video feature in order to compete with video-sharing application Vine. In a blog post, Russ Somers, VP of Marketing for Invodo, talks about the announcement and what it will mean for brands and retailers.
What impact will the pending Marketplace Fairness Act have on direct-to-customer merchants?
Though the U.S. Senate approved the Marketplace Fairness Act in April, no two IRCE 2013 attendees interviewed by Multichannel Merchant seemed to have the same opinion about the pending legislation.
Amazon has teamed up with Facebook and launched a new program that allows users of both services to band together to surprise friends on their birthday with an Amazon gift card.
The use of Facebook and Twitter may have peaked over the past year, with Facebook remaining the most popular social media site used by merchants at 86.9% followed by Twitter at 71.4%, according to results from Multichannel Merchant’s MCM Outlook 2013 report on Ecommerce. Both of these percentages are flat compared to the 2012-13 survey figures.
Retail executives are expected to spend capital in 2013 to expand growth in some key areas including technology over the next year. Furthermore, social media, mobile along with online promotions and coupons are the technology-related trends having a significant impact on the retail industry in 2013, according to the 2013 Retail Outlook Survey by KPMG LLP.
Father’s Day is just around the corner and consumers are planning to spend a little more on dad this year, according to a press release by the National Retail Federation. In a spending survey conducted by BIGInsight, the average person will spend $119.84 on Father’s Day gifts this year.
One of the hardest things to master when it comes to Facebook for retailers is successfully establishing an ecommerce presence on Facebook. Retailers have tried it throughout the globe but very few have seen standout results.
Today’s busy consumer, caught in a whirlwind of information, has little patience for such a convoluted purchase path. Instead, they want their search to yield exactly the information they need.