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MULTICHANNEL MERCHANT » MUST READS
Must ReadsSep 22, 2014 11:17 AM By Khizar A. Sheikh and Lauren X. Topelsohn
U.S.-based businesses that engage in marketing activities directed to Canadian residents – both business and individuals – could find themselves on the receiving end of some hefty fines.
Must ReadsSep 22, 2014 10:48 AM By Rami Essaid
While we have all heard about the horror stories of click fraud, an ecommerce company’s ad campaign suffers a malicious botnet invasion that drives CTR costing the company tens of thousands in dollars in click fraud with no offsetting revenue benefit, but what do we really know the impact of this invasion? Here is what you need to know about click fraud.
Must ReadsSep 22, 2014 9:09 AM By Mike O'Brien
Retailers are spending more on marketing data capture than mobile heading into the 2014 holidays, based on a survey by Edelman Berland for eBay Enterprise.
Must ReadsSep 21, 2014 12:38 PM By Kevon Hills
This year, customers will be more likely to send an email than place a phone call. Unfortunately, email has the lowest rate of issue resolution of all channels. Here’s a few key learnings from StellaService to ensure retailers are ready for this year’s holiday season.
Must ReadsSep 21, 2014 8:32 AM By Charles Benaiah
As much as they’d like to believe otherwise, brands don’t interact with their customers in the way likable people interact with people. So how should a brand act more like a likable person?
Must ReadsSep 21, 2014 8:04 AM By Brandi Slaughter
With the right omnichannel strategy in place, retailers can enhance engagement between the customer and store associate, better leverage inventory positions and maximize the store footprint. To prepare to go omnichannel, retailers’ checklist should focus on the following five points
Must ReadsSep 16, 2014 11:55 AM By Ross Kramer
On average, about 97% of the visitors to a retailer’s website leave without making a purchase. Of those, about 70% or so at least leave something in a shopping cart before abandoning, so merchants have the opportunity to remarket to them via email. But what about the others? That’s where browse data comes in.
Must ReadsSep 16, 2014 11:21 AM By Steve Wellen
Smartphones and tablets are the ultimate business tools, the coolest technologies and the biggest distractions any of us have ever seen.
Must ReadsSep 16, 2014 11:10 AM By Mike O'Brien
UPS is calling for 90,000 to to 95,000 temporary workers to handle the holiday season’s shipping crunch, a significant increase over 2013.
Must ReadsSep 16, 2014 11:00 AM By George Chang
Since the beginning of the global recession, retailers have increasingly relied on discounting to drive sales and encourage money-conscious shoppers to browse and make purchases in-store and online