Must Reads ARCHIVE

Creating Predictability in a Chaotic Environment at ULTA Beauty  Mar 14, 2015 6:27 PM By Lori Mitchell-Keller

ULTA Beauty’s latest clienteling app is great for busy consumers that regularly buy cosmetics but don’t have time to go to a store. ULTA Beauty recognizes this by offering auto fulfillment of common items, like foundation or mascara. But they also use historical buying data to suggest other items the buyer might like based on their personal preferences.

The 3 Trends Changing the Face of Global Ecommerce  Mar 12, 2015 2:48 PM By Tim Parry

Global ecommerce is charging forward, with online revenues growing in every market in virtually every market around the world. Zia Daniell Widger, Vice President & Research Director for Forrester Research, will deliver The 3 Trends Changing the Face of Global Ecommerce as a keynote at this year’s Growing Global conference.

Apple Watch will be a Mobile Payments Game-changer  Mar 11, 2015 1:53 PM By MCM Staff

The long-awaited Apple Watch was unveiled on Monday, and Apple hopes wearers of the luxury time-piece will use it, among other things, as a mobile wallet. See what impact Apple Watch will have on mobile payments.

Amazon May be Jumping the Gun on Cuba  Mar 05, 2015 2:10 PM By Tim Parry

A “ship to Cuba” button was seen on Amazon’s website by Reuters correspondents in Havana. But is Amazon getting ready to sell in Cuba, and is the Cuban economy ready for cross-border shopping? Here’s why Cuba may be more of an exporter if and when U.S. sanction amendments are voted on.

Last Chance: Take the 2015 MCM Outlook Survey  Mar 05, 2015 12:17 PM By MCM Staff

If you give us 5 minutes of your time, we’ll give you a chance to win 1 of 5 $100 American Express gift cards! MCM Outlook reports give a comprehensive snapshot of industry trends in all areas of omnichannel ecommerce, operations, fulfillment, B2B, catalogs, marketing, and global commerce.

China to Allow Foreign Ownership of Ecommerce Firms  Mar 05, 2015 10:35 AM By Daniela Forte and Mike O'Brien

China announced it will allow full foreign ownership of ecommerce firms in Shanghai’s free trade zone. See how regulatory changes have made it easier for retailers and brands to enter the Chinese market.

Upselling Done Right Boosts Sales and Satisfaction  Mar 02, 2015 5:41 PM By Murtaza “Zeke” Hamdani

Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted — that breeds resent, which erodes loyalty. Following these tips will optimize chances of converting customers, and making sure they feel good about it.

Marketers Say They Don’t Collect Enough Customer Data  Mar 02, 2015 4:59 PM By MCM Staff

Annual Infogroup survey of DMA conference attendees shows data-related investment will continue to increase in 2015, but brands still struggling to build complete customer profiles.

Creating a 1 to 1 Commerce Experience Across all Devices  Mar 02, 2015 2:45 PM By Kurt Heinemann

Creating a great digital shopping experience used to be easy. Your visitors connected with you through their desktop computers. And then the iPhone and powerful smartphones came along and all hell broke loose. Here’s how a 1 to 1 commerce platform can help you understand your customer once again.

Retail Business Networks: The Key to Omnichannel Integration  Feb 27, 2015 11:45 AM By Peter Zaballos

Retailers are putting more emphasis on their supply chains and working with their suppliers and other trading partners to reinvent shopping from the ground up. It’s omnichannel on steroids, and it features the Amazon effect.

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