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MULTICHANNEL MERCHANT » MUST READS
Must ReadsApr 08, 2015 10:17 AM By Donna Fulmer
Most online retailers are painfully aware of the fact that, on average, only 15% of first-time purchasers will return to purchase again, so getting the second sale is crucial. See how you can fully utilize your email campaigns.
Must ReadsApr 07, 2015 5:11 PM By Eric Green
Sharing data with its vendors through its proprietary Retail Link vendor portal has transformed the way Walmart and its vendors do business. So how can businesses achieve the same results without re-inventing the wheel?
Must ReadsApr 07, 2015 4:39 PM By Robert Glazer
The truth is that affiliate programs are intimately connected to the rest of your digital marketing efforts. In fact, maintaining a healthy affiliate program might actually improve your SEO and your PPC ROI. Here’s how.
Must ReadsApr 07, 2015 4:24 PM By Daniela Forte
While consumers are willing to share their personal information with trusted businesses for experiences that are unique to them, the study found, they expect brands to deliver an outstanding customer experience.
Must ReadsApr 07, 2015 2:42 PM By Donald L. Dunnington
Navigating your online brand through the many design and color choices can be tough enough within your domestic market. The danger really escalates when you apply your brand’s corporate style to other cultures. The real danger comes in either failing to consider cultural differences such as color’s impact on your target market. How do you know you have it right?
Must ReadsApr 07, 2015 12:28 PM By Mike O'Brien
How do you make your returns process easy and painless for direct-to-customer orders? We asked this question to three direct-to-customer retail executives who will be speaking at Operations Summit 2015, which will be held April 14-16 in Louisville, KY.
Must ReadsApr 06, 2015 1:24 PM By Bryan Bartlett
Many shoppers start their journey on a smartphone, and finish it at the brick-and-mortar stores on which they’ve always relied. This is prompting retailers to rethink their business model with mobile as the hub.
Must ReadsApr 02, 2015 11:07 AM By Daniela Forte
As mobile devices continue to empower shoppers to buy when and where they choose, retailers work to create seamless shopping experiences. This report illustrates what shoppers today prefer when it comes to shopping.
Must ReadsMar 31, 2015 3:15 PM By Daniela Forte
Online footwear, clothing and accessories retailer Shoes.com has done a corporate rebranding. See what this will mean for them.
Must ReadsMar 31, 2015 1:40 PM By Daniela Forte
Amazon announced it would shutter its Webstore in July 2016. Amazon Webstore, geared towards small business e-retailers, was launched in May 2010. See what this will mean for retailers using the Amazon Webstore platform.
by Curt Barry
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by Susan Wall
Posted 1 day ago