MULTICHANNEL MERCHANT » MUST READS
What a difference a year makes. J.C. Penney, which faced customer backlash, slumping sales, and the stepping down of CEO Ron Johnson, has now become one of the top online shopping destinations for back-to-school sales.
The ship-from-store trend has been generating a huge amount of buzz in recent months. While major retailers are seeing big benefits such as improved customer satisfaction and shipping cost savings, it’s doesn’t mean smaller retailers should be excluded.
Even though a majority of merchants already have their back-to-school game plan in place, it’s still not too late to make the most out of the $72.5 billion shopping season.
Clothing retailer Hanes has announced that it will acquire intimate apparel retailer Maidenform to the tune of $575 million.
The Canadian-based lululemon athletica, a yoga-inspired athletic apparel company, announced it will be opening a distribution center in Columbus, Ohio, according to a press release.
It’s that time of year again, back-to-school, and according to the National Retail Federation families with school-age children will spend less this year.
It might not sit high on the hierarchy of important things to tackle when it comes to all things ecommerce, but with 63% of consumers viewing the returns policy before making a purchase, merchant’s better start polishing up their returns plan.
Ecommerce has now become synonymous with omnichannel. However, while merchants are focusing their retail efforts on social, mobile and email, they should zero in on a variety of fulfillment options such as ship-from-store, in-store pickup, and buy online and return in-store.
The House Oversight and Government Reform Committee wants the USPS to eliminate to-the-door mail delivery and replace it with curbside and cluster box delivery. That may have an effect on how merchants mail catalogs to prospects and customers alike.
A growing number of direct to customer merchants, including National Ropers Supply, April Cornell and Crestline, are finding that supplementing full-sized catalogs with mini catalogs can help them do business more cost effectively while improving key metrics such as response rate.