MULTICHANNEL MERCHANT » MUST READS
Okay, I’m an 80s kid, and it’s safe to say I’m also stuck in the 80s. So naturally, I loved RadioShack’s Super Bowl commercial… Totally gnarly! Check it out here, and tell us what you thought about this and other Super Bowl commercials.
Out of the more than 160,000 searches for Denver Broncos or Seattle Seahawks-branded gear conducted on various ecommerce sites powered by SLI during the week following the NFC and AFC Championship games, Seattle led search activity by the slim margin of 2.6%.
Eco-friendly jewelry retailer Alex and Ani saw an increase in ROI by 80% for Facebook ads when it joined forces with eBay Enterprises and advanced technology platform Kenshoo Social.
In response to the recent spate of data security breaches on retailers and others, the DMA issued a call to action to all data-driven marketers to recommit to DMA’s long-standing commitment to ensure the security of consumer data.
When marketers hear the word “personalization” too many still think it means putting a first name on an email. While that old school tactic still works, there is so much more marketers can do to create engaging campaigns that reach a customer on a personal level.
If Holiday 2013 demonstrated anything to ecommerce merchants, it was that we need better ways to meet customer expectations and deliver products. So what did we as an industry learn during this challenging holiday season? Here are key observations by ecommerce and catalog operations experts.
In its Jan. 30 earnings call, UPS COO David Abney shared four key areas that UPS must address before holiday 2014.
With millions of Americans logging on to social media sites like Facebook and Twitter multiple times a day, it has not only become one of the most popular ways to keep tabs on friends, but also a place to gripe about negative experiences with brands. However, retailers can turn those moans and complaints into rave reviews by using these simple tips.
According to the State of Retailing Online 2014 survey, 53% of merchants marked mobile efforts as a top priority, identifying responsive design, mobile site optimization, and tablet redesign among key focus areas.
With the launch of its new ecommerce site, Canadian home décor and housewares retailer, Bouclair Home, has announced a new omnichannel initiative including buy online, pickup in-store, and buy online and return in-store.