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Must Reads ARCHIVE

Why Millennials Aren’t Loyal to Your Retail Brand  Sep 11, 2014 1:53 PM By Jonathan Levitt

Some Fortune 500 companies are waking up to discover that millennials no longer care for their products. And unfortunately, some companies have also misdiagnosed why they are alienating this demographic.

3 Things Wholesale Companies Should Know Before Going Retail  Sep 11, 2014 11:47 AM By Robert Glazer

Making the switch from wholesale to retail doesn’t have to be a difficult transition. But it is one that must be approached with consideration, preparation, and care.

Ikea Group Resumes International Online Rollout after Yearlong Standstill  Sep 11, 2014 11:33 AM By Daniela Forte

Ikea Group has plans to extend its ecommerce to all of its international markets in the next few years. This online rollout resumes after a year-long standstill, according to Bloomberg.

Industry Experts Abuzz Over Apple Pay  Sep 09, 2014 9:32 PM By Tim Parry

The mobile wallet has been around for the greater part of the 21st century. But Apple’s announcement of Apple Pay for iOS 8 devices has industry experts suddenly abuzz about mobile wallet adoption.

USPS Helps AmazonFresh Deliver the Groceries  Sep 09, 2014 11:24 AM By Mike O'Brien

Deeping their existing relationship, the U.S. Postal Service last month started a two-month test run of delivering groceries for AmazonFresh in San Francisco.

Focus on the Ecommerce User Experience  Sep 09, 2014 6:32 AM By Ian Goldman

In essence, a positive user experience in the era of tablets and smartphones requires the same core components that have always factored into the formula for customer satisfaction. Here are three steps to perfecting the ecommerce user experience.

Social Media Gets Visual for Merchants  Sep 08, 2014 1:51 PM By Daniela Forte

Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.

Social Media is About Discovery, Personalization and ROI  Sep 08, 2014 11:11 AM By Daniela Forte

Social media has become more than just a channel today. Retailers are finding innovative ways to leverage their brands using social media platforms. With customers married to their mobile devices, it is imperative that retailers step up their social media game and engage in dialogue.

Wearables are About to Change Retail Customer Service  Sep 08, 2014 6:44 AM By Sven Montanus

Although wearables have yet to fully thrive within the market, it’s undebatable that they are changing the way we interact with technology. Therefore, the question becomes, what opportunity does this present for retailers?

5 Ways Hashtags Build Marketing Muscle  Sep 08, 2014 6:22 AM By Paul Bingham

Retail brands that integrate hashtags into the marketing mix see major benefits. Those that continue to ignore the increasing power and reach of social media are in danger of losing customers to those that do. Here’s 5 ways to leverage hashtags and work social channels to your advantage.






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