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MULTICHANNEL MERCHANT » MUST READS
Must ReadsAug 16, 2014 10:04 AM By Marcel Munoz
There are ways to phase in an implementation, simplify the learning curve, and accelerate the ROI. Many technology solutions today are built in a modular fashion, which makes it possible to add incremental functionality while mitigating the risks that can come with technology upgrades and modifications.
Must ReadsAug 16, 2014 9:26 AM By Darin Archer
Traditional algorithms like “bought this, bought that” and “viewed this, bought that” are getting old. And, although Amazon has branched out from this strategy a bit with different wording, it’s the same idea.
Must ReadsAug 16, 2014 8:56 AM By Mark Floisand
It’s time for forward-looking companies to capitalize on social and mobile behaviors, glean customer insights and lay the groundwork for the benefits of predictive analytics. These investments may not pay dividends immediately, but over time will define truly great and personalized customer experiences.
Must ReadsAug 16, 2014 8:30 AM By Tim Parry
Retailers can unlock the latent power of social to drive SEO rank of their website by employing these 4 strategies.
Must ReadsAug 16, 2014 7:55 AM By Tim Parry
But despite the growing percentage of traffic, ecommerce conversion rates remain much lower on mobile devices and tablets, signaling a greater need to focus on an omnichannel user experience for all visitors, regardless of device.
Must ReadsAug 15, 2014 4:03 PM By Mike O'Brien
Rue La La has hired JP Morgan Chase to seek strategic alternatives, including finding a buyer, and Gilt Groupe is seen as the leading contender.
Must ReadsAug 13, 2014 3:20 PM By Daniela Forte
During a keynote panel discussion at the eTail East 2014, attendees were introduced to the acronym “STS” better known as “Straight to Smartphone.” Panelists recognized that mobile is fundamentally different than ecommerce. And while so many shoppers are gravitating to their smartphones, conversions are lower than other channels.
Must ReadsAug 12, 2014 2:08 PM By MCM Staff
As retailers look ahead to the holiday selling season, ecommerce platform provider Volusion predicts that online sales during the holiday season will grow 9% compared to last year for small- to medium-size businesses. Here’s why Volusion believes this ecommerce growth will happen.
Must ReadsAug 12, 2014 9:10 AM By Tim Parry
It should not come as a surprise that the most important contact center metrics, according to the MCM Outlook 2014 survey results, involve making customers happy.
Must ReadsAug 11, 2014 3:32 PM By Tim Parry
As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results.