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Must Reads ARCHIVE

Is Amazon Number One in India?  Dec 18, 2015 7:42 AM By Tim Parry

According to a press release Amazon issued Dec. 14, Amazon.in became the most visited ecommerce site in India in October 2015, which includes the busy Diwali shopping season. Is Amazon really number-one in India, or is Jeff Bezos and company not giving investors and merchants a full picture of the Indian ecommerce landscape?

How Buy Buttons Will Enable Social Commerce During the Holidays  Dec 14, 2015 2:26 PM By Missy Goss

Consumer adoption of buy buttons will likely increase as brands test social commerce for the holiday season. Let’s review how buy buttons compare across Facebook, Instagram, Google, Twitter, and Pinterest.

Cybercrime Predictions 2016: The Year of the Digital Identity  Dec 10, 2015 4:12 PM By MCM Staff

ThreatMetrix outlines four main themes to emerge next year: businesses shifting to digital, cybersecurity moving to the c-suite, the threat of cyberattacks becoming increasingly global and heightened fraud strategies putting digital identity intelligence front and center.

Some Would Return Gifts, Shop on Christmas Day, Report Finds  Dec 10, 2015 2:39 PM By MCM Staff

Why wait until December 26? Throw the doors open on Christmas for returns and sales appears to be the message to retailers, particularly from millennials.

Editor’s Notebook: Cyber Weekend BOPIS Went Smoothly… Kinda…  Dec 02, 2015 8:51 AM By Tim Parry

Buy online, pick up in store… Seems pretty easy from the customer point of view, and seems pretty complicated from a retailer’s perspective. And during the holiday season, omnichannel shopping should be nerve-racking for everyone. But truth be told, my BOPIS experience over Cyber Weekend 2015 went pretty well, for the most part. Any glitches […]

Demi Lovato Influences Cyber Monday Shoppers  Dec 01, 2015 1:23 PM By Daniela Forte

Several major online retailers and pop star Demi Lovato generated a lot of buzz around Cyber Monday. See how Twitter played a role.

How To Mount the Most Successful Holiday Campaigns on Social Media Platforms  Nov 30, 2015 10:46 AM By Ruth Arber

eMarketer estimates that US holiday retail sales in November and December 2015 will increase 5.7% year-over-year to $885.7 billion, with e-commerce accounting for 9.0%. Mobile will contribute to this growth as consumers become more comfortable purchasing on smartphones; in fact, mobile commerce sales are predicted to surge 32.2%. Many shoppers will rely on mobile access […]

CEOs Meet the Thanksgiving Night Shoppers  Nov 27, 2015 12:23 PM By Tim Parry

CEOs… If you’re going to talk the talk and tell America that your stores are going to be open on Thanksgiving Day, you better walk the walk as well.

5 Ways Retailers Can Reach Gen Z  Nov 24, 2015 12:18 PM By Samara Anderson

Gen Z is the nation’s first to be born into the digital era and makes up America’s largest demographic group (25.9% of the population). They may not even be 21 years old yet, but this generation is already beginning to exhibit influence, consumption, and spending power.

Give Your Customers The Gift of Gift Cards  Nov 24, 2015 11:05 AM By Murtaza “Zeke” Hamdani

Giving cash as a gift is still largely taboo. Most people view it as tacky — but consumers are still often faced with the daunting problem of having no idea what to get a friend, family member, or work colleague for the holidays. The numbers prove that gift cards have successfully filled this gap by […]






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