MULTICHANNEL MERCHANT » MUST READS
Must ReadsApr 20, 2016 5:22 PM By Randy Nasson
When it comes to connecting with customers online, a number of multichannel and ecommerce retailers are still stuck in the “customer support” mindset; one that views contact with a customer as a necessary evil rather than an opportunity. Transforming an empty online store into a center for anticipating and addressing customer needs proactively and intelligently requires careful thought, planning and, in many cases, investment.
Must ReadsApr 20, 2016 4:16 PM By MCM Staff
With Target’s digital sales reaching an all-time high, Chargebacks911 co-founder and Chief Operating Officer, Monica Eaton-Cardone cautions the retailer to beware of rising chargeback fraud, and advises taking proactive measures to prevent losses.
Must ReadsApr 20, 2016 11:52 AM By Tim Parry
The ecommerce market appears to be is heating up in Pakistan. After experiencing unprecedented traffic and sales on March 23 for its Pakistan Day sale, Jambo.pk Business Unit Head Farhan Ismail said that more such events are in the pipeline, adding that Pakistan’s online shopping community better stay tuned as the next big sale will […]
Must ReadsApr 15, 2016 9:59 AM By Tim Parry
Mark Zuckerberg launched Facebook Messenger’s chatbot revolution Monday at the Facebook F8 conference with the launch of bots for the Messenger Platform, and ecommerce merchants and platforms have already hopped on board. 1-800-FLOWERS.COM and Staples announced this week that they will use Facebook Messenger as a customer support tool, LivePerson, and Aspect Software said they will offer Facebook Messenger integration, and Shopify became the first ecommerce platform to offer integration with the new platform.
Must ReadsApr 12, 2016 12:26 PM By Tim Parry
Sealed Air President, Product Care Ken Chrisman shares insights on ecommerce trends, best practices for supply chain optimization, and why companies are excited about the recent introduction of Bubble Wrap IB, the “un-poppable” version of Sealed Air’s popular Bubble Wrap protective packaging.
Must ReadsApr 07, 2016 4:42 PM By George Eberstadt
“Be the first to write a review” is one of most negative messages retailers can show on their product pages. One way around this conundrum is for retailers to capture a sort of micro-review at the moment of purchase, rather than waiting weeks to ask for a traditional review by email. Here’s how a new type of customer-generated content captured online at the point of purchase can solve the problem of low customer review volume.
Must ReadsApr 05, 2016 1:08 PM By Lindsay Conwell
Data silos are no laughing matter, and can potentially create a domino effect where all parts of the business are so isolated that attempting to rationalize them is simply impossible. Here’s why connected data with an action-prescribing solution will empower teams to arrive at the right conclusion, optimizing their week and allowing the enterprise to take action faster, thus realizing higher profits.
Must ReadsApr 05, 2016 12:34 PM By Kevin Akeroyd
Business customer expectations have been elevated. It’s about a customer experience where everything that goes into the process of buying a product or service matters. How can B2B marketers be successful at the customer experience? Here are four ways that B2B marketers can keep their customers coming back for more.
Must ReadsApr 05, 2016 10:42 AM By Mike O'Brien
Reinforcing the view that it’s better to know what your audience wants than to jump on the same-day, next-day delivery bandwagon, an executive with QVC told attendees of Home Delivery World said offering customer choice – especially free shipping – and knowing their preferences is the most important thing.
Must ReadsMar 30, 2016 6:31 AM By Gregg Zegras
One of the most common mistakes online retailers can make when expanding globally is presenting international visitors with a site experience that mirrors their domestic site. To keep global online shoppers engaged long enough to make a purchase while addressing all of their needs, it’s critical to truly understand where they are coming from, and not just based on their geographic location. 3 important factors U.S. retailers need to understand and address to meet international shoppers’ needs for overall global ecommerce success include