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MULTICHANNEL MERCHANT » MUST READS
Must ReadsFeb 18, 2015 5:04 PM By Geoff Smith
It is no longer enough for a brand to simply be present across channels. Companies must incentivize action and engage their audiences seamlessly and consistently across every medium—mobile, social, in-store, online, etc. See how brands can engage with audiences across the channels.
Must ReadsFeb 18, 2015 9:52 AM By John Tomich
It’s already February and your New Year’s resolution to capitalize on the growth of mobile commerce is collecting dust. See what you can do so you don’t miss another year of revenue for your digital channels.
Must ReadsFeb 15, 2015 12:17 PM By Tim Parry
Multichannel Merchant wants your input for its MCM Outlook 2015 reports. If you give us 5 minutes of your time to take our survey, we’ll give you a chance to win 1 of 5 $100 American Express gift cards! MCM Outlook reports give a comprehensive snapshot of industry trends in all areas of omnichannel ecommerce, operations, fulfillment, B2B, catalogs, marketing, and global commerce.
Must ReadsFeb 15, 2015 11:04 AM By MCM Staff
The study shows that primary online shopping destinations are the US, China and the UK. While shoppers indicated purchasing cross-border from all 17 international markets included in the study, the US, China and the UK were the top three exporters of online purchases.
Must ReadsFeb 15, 2015 10:05 AM By Nish Modi
A nationwide mandate to shift toward EMV begins in October 2015, and recent research from the National Retail Federation found that most retailers are unprepared.
Must ReadsFeb 14, 2015 1:56 PM By Loren McDonald
A key approach to solving the low smartphone conversions rate challenge is to better leverage the email channel, which is typically the number one activity on smartphones. Here are four tips to start testing and tweaking so you’ve got your program optimized and ready for the 2015 holiday season.
Must ReadsFeb 13, 2015 11:00 AM By Joe DiSorbo
As we move further into 2015, here are five hot ecommerce fulfillment trends that should garner a lot of attention. See how you can implement these trends in 2015.
Must ReadsFeb 12, 2015 2:18 PM By Daniela Forte
Over the holiday season, Belk launched its Santa Baby Sweepstakes which generated the greatest number of email and mobile opt-ins among other Belk sweepstakes in 2013 and 2014. See more results from the sweepstakes.
Must ReadsFeb 11, 2015 10:30 AM By MCM Staff
Ecommerce spending in China will exceed $1 trillion by 2019, according to a new forecast from Forrester Research, up from $307 billion in 2013. Here’s a look into why U.S.-based merchants need to look at China as they grow their cross-border presence.
Must ReadsFeb 11, 2015 9:56 AM By Mike O'Brien
Nearly 10% of Amazon Prime members are considering non-renewal because of late deliveries, Bizrate Insights found in a new survey.
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by Tim Parry
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