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Must Reads ARCHIVE

3 Lessons Learned From Target’s Marketing Approach  Mar 26, 2015 12:51 PM By Paul Mandeville

Modern technology has actually made it much easier for smaller companies to test new models and innovate right alongside Target and their brethren. Here are some examples of how mid-market retailers can learn from Target and use technology to develop more customer-centric marketing approaches.

Vitamin Boat Expands Sales Internationally  Mar 26, 2015 11:42 AM By Tim Parry

Vitamin Boat says international sales will eventually make up over 50% of its total revenue. Vitamin Boat is expanding delivery to new international markets, and explains why other retailers should follow.

Just How Seamless is the Omnichannel Experience?  Mar 25, 2015 9:45 AM By Tim Parry

Omnichannel retailers are getting a hang of mobile, and are upping the in-store experience. But are omnichannel retailers offering up a seamless retailing experience? The results of Accenture new study may surprise you.

We’re a Top 40 Omnichannel Retail Influencer to Follow  Mar 24, 2015 11:53 AM By Tim Parry

Software as a service solution provider Whisbi told us they are so inspired by our omnichannel content, that they have included us in its list of “Top 40 List of Omnichannel Retail Influencers to Follow.” And we’re proud to be on the list!

Retailers Need to Face Same-day Delivery Dilemma  Mar 22, 2015 11:44 AM By Tim Parry

You can order a pizza from Dominos.com and get it delivered in about an hour, but you can’t order a pizza stone online from a brick and mortar retailer and have it delivered in time to make dinner? Here’s why brick and mortar retailers need to seriously look at same-day delivery.

Bullpen Car, Stadium Sign, Available via Sotheby’s-eBay Auction  Mar 18, 2015 5:29 PM By Tim Parry

No joke – on April Fool’s Day, you can bid on the New York Mets Bullpen Car, thanks to an online auction partnership between Sotheby’s and eBay. Here’s a look at the partnership, and what other items will be available from more than 13 historic New York estates.

NEMOA Attendees Take Different Sides on Proposed MFA Legislation  Mar 18, 2015 11:54 AM By Daniela Forte

Attendees at NEMOA’s directxchange conference in Boston last week offered their reaction to the Marketplace Fairness Act, see what they had to say.

Predictive Technology Drives Evolution of Big Data  Mar 18, 2015 11:27 AM By Meyar Sheik

Studies show that nearly 90% of professionals believe big data is a game changer for today’s hyper-competitive marketplace. See what big data is teaching retailers about their customers.

4 Key Findings From the 2014 Video Commerce Benchmarks Report  Mar 17, 2015 10:52 AM By MCM Staff

The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing. Here are the four key findings from the 2014 Video Commerce Benchmarks Report, produced by Invodo.

Around the Globe, Shoppers Want More Flexibility  Mar 17, 2015 10:43 AM By Tim Parry

Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options, and when it comes to shipping and returns, “free” is a driving factor to complete the sale.






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