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MULTICHANNEL MERCHANT » MUST READS
Must ReadsDec 18, 2015 7:42 AM By Tim Parry
According to a press release Amazon issued Dec. 14, Amazon.in became the most visited ecommerce site in India in October 2015, which includes the busy Diwali shopping season. Is Amazon really number-one in India, or is Jeff Bezos and company not giving investors and merchants a full picture of the Indian ecommerce landscape?
Must ReadsDec 14, 2015 2:26 PM By Missy Goss
Consumer adoption of buy buttons will likely increase as brands test social commerce for the holiday season. Let’s review how buy buttons compare across Facebook, Instagram, Google, Twitter, and Pinterest.
Must ReadsDec 10, 2015 4:12 PM By MCM Staff
ThreatMetrix outlines four main themes to emerge next year: businesses shifting to digital, cybersecurity moving to the c-suite, the threat of cyberattacks becoming increasingly global and heightened fraud strategies putting digital identity intelligence front and center.
Must ReadsDec 10, 2015 2:39 PM By MCM Staff
Why wait until December 26? Throw the doors open on Christmas for returns and sales appears to be the message to retailers, particularly from millennials.
Must ReadsDec 02, 2015 8:51 AM By Tim Parry
Buy online, pick up in store… Seems pretty easy from the customer point of view, and seems pretty complicated from a retailer’s perspective. And during the holiday season, omnichannel shopping should be nerve-racking for everyone. But truth be told, my BOPIS experience over Cyber Weekend 2015 went pretty well, for the most part. Any glitches […]
Must ReadsDec 01, 2015 1:23 PM By Daniela Forte
Several major online retailers and pop star Demi Lovato generated a lot of buzz around Cyber Monday. See how Twitter played a role.
Must ReadsNov 30, 2015 10:46 AM By Ruth Arber
eMarketer estimates that US holiday retail sales in November and December 2015 will increase 5.7% year-over-year to $885.7 billion, with e-commerce accounting for 9.0%. Mobile will contribute to this growth as consumers become more comfortable purchasing on smartphones; in fact, mobile commerce sales are predicted to surge 32.2%. Many shoppers will rely on mobile access […]
Must ReadsNov 27, 2015 12:23 PM By Tim Parry
CEOs… If you’re going to talk the talk and tell America that your stores are going to be open on Thanksgiving Day, you better walk the walk as well.
Must ReadsNov 24, 2015 12:18 PM By Samara Anderson
Gen Z is the nation’s first to be born into the digital era and makes up America’s largest demographic group (25.9% of the population). They may not even be 21 years old yet, but this generation is already beginning to exhibit influence, consumption, and spending power.
Must ReadsNov 24, 2015 11:05 AM By Murtaza “Zeke” Hamdani
Giving cash as a gift is still largely taboo. Most people view it as tacky — but consumers are still often faced with the daunting problem of having no idea what to get a friend, family member, or work colleague for the holidays. The numbers prove that gift cards have successfully filled this gap by […]
by Curt Barry
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by Susan Wall
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