Must Reads ARCHIVE

SMS Engagement Can Amplify Mobile Results For Merchants  Nov 01, 2015 6:09 PM By Brian Heikes

By using SMS in a multichannel approach, brands couple the acceptance of SMS with app data on user behavior to deliver relevant reengagement messaging. Through the inclusion of SMS into their mobile app strategy, retail brands will enjoy additional consumer engagement, increased usage and higher sales and profits.

3 Holiday Retail Trends and 1 Keyword: Marketplaces  Nov 01, 2015 5:35 PM By Josh Neblett

In 2015, we have seen new marketplaces, increased loyalty, and additional membership opportunities. As we head into the holiday season, here are three retail trends to be thankful for and how to make them work for you.

Who’s in Charge of Ecommerce Technology?  Nov 01, 2015 8:13 AM By Ryan Donovan

Brick-and-mortar retail companies are evolving into ecommerce technology companies by introducing new tools to interact with consumers or developing platforms to streamline internal operations.

Holiday Selling Tips: Creating the One-On-One Experience  Oct 31, 2015 8:23 AM By Ken Burke

Until recently, merchants could succeed during the holiday season with a one-size-fits-all approach. But merchants can succeed at one-to-one selling during the holiday season by putting systems in place now to deliver personalized messages at opportune junctures on the path to purchase.

The EMV Shift Has Arrived: What Now?  Oct 31, 2015 7:37 AM By Monica Eaton-Cardone

The merchants who will be most affected by the country-wide switch to EMV cards will be card-not-present merchants. Here’s why.

Speed is Key to Capturing the Cross-Border Customer  Oct 29, 2015 11:56 AM By Tim Parry

The ability to get orders into the hands of consumers rapidly and to directly connect with them, while providing price transparency, are among the keys to success in cross-border ecommerce into China. Here’s how retailers are looking to meet the demand of Chinese customers.

Meeting the Challenges, Growing Opportunities of Global Ecommerce  Oct 27, 2015 1:26 PM By Tim Parry

How can retailers can overcome obstacles and take advantage of large global ecommerce growth opportunities? UPS experts Bala Ganesh, Vice President of Marketing and Randy Strang, Vice President of Global B2C Operations, explain in this video.

Why Online Retailers are Unprepared for Fraud this Holiday Season  Oct 26, 2015 2:33 PM By MCM Staff

A recent survey of top Internet retailers found that over one-third are unprepared for the 2015 holiday shopping season, while another study revealed that ecommerce and mobile fraud are on the rise.

India’s Ecommerce Market is Hotter than China’s  Oct 22, 2015 3:29 PM By Tim Parry

With its economy soaring and marketplaces showing big signs of success, it may be time to revisit selling cross-border into India. eBay reported a strong third-quarter showing in India, but may have a lot of catching up to do to beat native marketplaces Snapdeal and Flipkart.

Alibaba Unveils Omnichannel Retailing Plans for Singles Day 2015  Oct 22, 2015 12:13 PM By MCM Staff

And now Singles Day is going omnichannel: Alibaba says more than 1,000 brands with 180,000 stores in 330 cities across China will synchronize online and offline resources to expand its 2015 11.11 Global Shopping Festival efforts. Here’s a look at what Alibaba hopes is an outline for omnichannel success.

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