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MULTICHANNEL MERCHANT » MUST READS
Must ReadsNov 01, 2015 6:09 PM By Brian Heikes
By using SMS in a multichannel approach, brands couple the acceptance of SMS with app data on user behavior to deliver relevant reengagement messaging. Through the inclusion of SMS into their mobile app strategy, retail brands will enjoy additional consumer engagement, increased usage and higher sales and profits.
Must ReadsNov 01, 2015 5:35 PM By Josh Neblett
In 2015, we have seen new marketplaces, increased loyalty, and additional membership opportunities. As we head into the holiday season, here are three retail trends to be thankful for and how to make them work for you.
Must ReadsNov 01, 2015 8:13 AM By Ryan Donovan
Brick-and-mortar retail companies are evolving into ecommerce technology companies by introducing new tools to interact with consumers or developing platforms to streamline internal operations.
Must ReadsOct 31, 2015 8:23 AM By Ken Burke
Until recently, merchants could succeed during the holiday season with a one-size-fits-all approach. But merchants can succeed at one-to-one selling during the holiday season by putting systems in place now to deliver personalized messages at opportune junctures on the path to purchase.
Must ReadsOct 31, 2015 7:37 AM By Monica Eaton-Cardone
The merchants who will be most affected by the country-wide switch to EMV cards will be card-not-present merchants. Here’s why.
Must ReadsOct 29, 2015 11:56 AM By Tim Parry
The ability to get orders into the hands of consumers rapidly and to directly connect with them, while providing price transparency, are among the keys to success in cross-border ecommerce into China. Here’s how retailers are looking to meet the demand of Chinese customers.
Must ReadsOct 27, 2015 1:26 PM By Tim Parry
How can retailers can overcome obstacles and take advantage of large global ecommerce growth opportunities? UPS experts Bala Ganesh, Vice President of Marketing and Randy Strang, Vice President of Global B2C Operations, explain in this video.
Must ReadsOct 26, 2015 2:33 PM By MCM Staff
A recent survey of top Internet retailers found that over one-third are unprepared for the 2015 holiday shopping season, while another study revealed that ecommerce and mobile fraud are on the rise.
Must ReadsOct 22, 2015 3:29 PM By Tim Parry
With its economy soaring and marketplaces showing big signs of success, it may be time to revisit selling cross-border into India. eBay reported a strong third-quarter showing in India, but may have a lot of catching up to do to beat native marketplaces Snapdeal and Flipkart.
Must ReadsOct 22, 2015 12:13 PM By MCM Staff
And now Singles Day is going omnichannel: Alibaba says more than 1,000 brands with 180,000 stores in 330 cities across China will synchronize online and offline resources to expand its 2015 11.11 Global Shopping Festival efforts. Here’s a look at what Alibaba hopes is an outline for omnichannel success.