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Must Reads ARCHIVE

Leveraging Buying Intent Data to Turn Visitors into Customers  May 23, 2016 12:13 PM By MCM Staff

In this MCM webinar, learn how buying intent data from shopper browsing lets you access to prospects that big data companies can’t sell to your competitors.

Smart Mobile Shopping Starts With User Experience  May 22, 2016 7:58 AM By Sam Cinquegrani

Smartphone operating systems have had the capability of promoting mobile commerce through such technologies as Google Wallet, Apple Pay and iBeacon, which have been around for years. Yet very little has been done to improve mobile commerce. Does it have to do with the limitations of the smartphone, and the lack of acceptable user experience?

How to Get Team Members to Buy Into Company Culture  May 22, 2016 7:12 AM By Angie Stocklin

How do you get your team members to buy into company culture? Whether you’ve been struggling with culture for a while, or you want to instill a new type of culture in your company, here are a few steps that can help guide you through the often tricky process.

Kohl’s Omnichannel Journey is Evolving  May 17, 2016 5:34 PM By Daniela Forte

Kohl’s has made great strides with its omnichannel strategy. In 2014, it began the journey when it rolled out buy online and pickup in-store. See how the brand continues to evolve with its omnichannel strategies.

How Under Armour Used Digital Experiences to Shift Business Models  May 13, 2016 11:36 AM By Lori Mitchell-Keller

Consumers expect much more than a transaction – they expect an immersive experience. Fitness leader Under Armour is one example of a company recognizing the need to offer consumers more than just a product. Here’s a look at how Under Armour focused its business model on the relentless pursuit of innovation to build brand loyalty and satisfy consumers.

Can Beaconing Make Shopping In Physical Stores Cool Again?  May 13, 2016 10:52 AM By Sam Cinquegrani

Retailers struggle with making their in-store shopping experience as fresh and novel as the online experience, with its endless aisles, one-click checkout, and limitless two-dimensional design potential. Beaconing gives a retailer the ability to digitally serve the customer, while in their store, with a plethora of offers and services. Here’s how retailers can do beaconing right, and how it has worked for Gamestop.

eBay Sellers Can Now Drop Off Items at FedEx Office Locations  May 12, 2016 3:57 PM By Mike O'Brien

Looking to increase traffic on its marketplace, eBay is making it easier for members to sell their stuff by dropping it off at 1,600 FedEx stores through a new partnership with the carrier. Learn more about this arrangement and what it means for sellers and eBay.

Moosejaw Mountaineering Launches New Virtual Reality App  May 10, 2016 5:03 PM By Daniela Forte

Moosejaw Mountaineering is releasing a virtual reality app which allows consumers to experience an array of outdoor activities and win gear from The North Face, Patagonia, Arcteryx, Marmot and others. See what the app will be able to do.

Estée Lauder Strengthens Its Brand in China  May 04, 2016 1:32 PM By Daniela Forte

Estée Lauder is looking to strengthen its ecommerce opportunities in China. See what ways it will strengthen its brand.

Choosing the Right Payment Methods for Your Global Customers  May 04, 2016 1:24 PM By Tim Parry

Marketers need to keep the shopping habits of the country they are looking to sell into. Take a look at how your global customers are paying, to make the shopping experience a seamless one.






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