MULTICHANNEL MERCHANT » MUST READS
Retailers should not fear the showrooming customer. Shoppers who use mobile devices for showrooming are actually almost twice as likely to purchase from the same retailer in-store or online than buy elsewhere.
With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing. This article will help you identify what social media channels do better than your other marketing channels, quantify, compare performance, and help you determine how to allocate resources.
QVC had the highest score in contact center customer satisfaction with a score of 88. QVC beat out Amazon, Costco, O’Reilly Auto Parts and PetSmart which each saw a score of 85, according to the recent ForeSee Experience Index: 2014 U.S. Retail Edition.
In response to the ever changing and digitally connected customer, Canada Post had decided to phase out its door-to-door delivery service and replace it with community mailboxes within the next five years. Not surprisingly, House Oversight and Government Reform Committee Chairman Darrell Issa, R-Calif., supports the measure to “modernize” mail delivery.
The U.S. Postal Service has been relatively quiet about its holiday 2013 performance. But last week, the USPS broke its silence, and said it exceeded holiday volume expectations with a higher than projected package volume increase.
In 2014 brands and retailers will make major strides towards a world of pervasive commerce. Here are 5 trends we’ll see in 2014 and beyond.
Just as shoppers are shaking off their post-holiday cobwebs and vowing to stick with their New Year’s resolutions this year, retailers must also resolve to continue to stay fresh and innovative because that is what shoppers expect. Don’t let your website become stale. Here are 10 capabilities your ecommerce site must be able to do in 2014.
As we stand at the threshold of 2014, it’s only natural to wonder what the new near will bring. If 2013 was the year of ecommerce, 2014 is set to be the year of personalization.
Today we wouldn’t dream of buying that goat until we polled our Facebook friends about where they got their goats and how much they paid, scoured the web for goat merchant reviews, did some in-store showrooming and bar code scanning to see if we could get a better price at a goat place down the street, and maybe used an augmented reality app to see how different goats would look grazing in our back yard.
With the new year and new budget assessments upon us, this is a critical time for merchants to assess and reevaluate their strengths and opportunities. Marketers may experience many stages of resolutions, but to truly reap the benefits of 2014, all the following outlined should be realized.