Must Reads ARCHIVE

An eBay Local Pilot Grows in Brooklyn  Dec 22, 2014 4:33 PM By Mike O'Brien

eBay said 83 businesses – including online merchants as well as retailers with physical stores – have joined its eBay Local pilot program in Brooklyn, NY., offering a range of delivery options, including $5 same-day and in-store pickup, to consumers through eBay’s website and mobile apps.

The Brooklyn trial is taking place as the company shifts the focus of Amazon Local more toward its core marketplace sellers, with less emphasis on major retailers.

5 Email Marketing Predictions for 2015  Dec 22, 2014 10:32 AM By Brennan Carlson

2014 was the year of big data and omnichannel, but digital marketers will need to move beyond these over-hyped trends and embrace change to stay on top in 2015. Here are five predictions that I think will shape email marketing over the next year.

How Web Personalization Drives Repeat Customers and Brand Loyalty  Dec 22, 2014 10:10 AM By Andy Zimmerman

In this article we’ll look at how web personalization can influence the last two phases of the buyer’s journey – creating repeat customers – as well as some examples of how relevant engagement can transform into loyalty to your brand.

FedEx Corp. Goes on a Holiday Shopping Spree  Dec 16, 2014 8:05 PM By Tim Parry

FedEx is doing a little holiday shopping of its own: On Monday, FedEx announced it would acquire GENCO, and on Tuesday, it acquired Bongo International. Here’s a look at the acquisitions.

NRF Reports Increase in Holiday Season Retail Sales  Dec 12, 2014 11:00 AM By Daniela Forte

The National Retail Federations reported a 0.6% increase in retail sales for the month of November, they say is aligned with their holiday forecast. See what else The NRF had to say about the holiday shopping season.

Why You Need to Reach Customers in Australia  Dec 11, 2014 6:52 AM By MCM Staff

In many ways, Australia is a natural for ecommerce. With 36 million people spread across a continent, Australia has one of the lowest population densities in the world. Australians are accustomed to long-distance shopping, and they are also highly computer literate and wired.

Staples Offers More Products and Services with New Exchange  Dec 10, 2014 1:11 PM By Daniela Forte

Staples announces Staples Exchange, a new platform allowing merchants to offer products to customers through all of its ecommerce channels, see what else this will mean for Staples.

Emailing Canada: Truths and Myths  Dec 09, 2014 1:54 PM By Patrick Gorman

Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.

Cyber Weekend Proves Mobile Commerce Has Arrived  Dec 03, 2014 12:58 PM By Tim Parry

Mobile commerce has arrived, and proved to be a game-changer this Cyber Weekend. Here’s a look at what drove shoppers to their smart phone, and a look at some retailers’ mobile commerce success stories.

How Wearable Technology is Impacting Retail  Dec 02, 2014 2:29 PM By Samuel Mueller

Wearable technology are gradually making their way through the mass market. See what retailers are doing to incorporate wearables into product lines.

© 2015, Access Intelligence, LLC. All rights reserved.