Must Reads ARCHIVE

7 Ways to Support Your Holiday Sales with Mobile Strategies  Nov 06, 2013 11:38 AM By Matthew David

To successfully integrate mobile strategies into your holiday plan of attack, you must first understand how your customers shop and then strive to make that process quicker, easier, and more efficient. And while retailers have been prepping for months for the upcoming shopping season, there are still steps that can be taken now to ensure success on Black Friday and beyond.

8 Tips for Creating a Better Online Shopping Experience This Holiday  Nov 05, 2013 6:11 PM By Brian Rogers

Black Friday and Cyber Monday are quickly approaching and how you handle your website this season could make or break your holiday sales. Here are eight tips that will help you make smart marketing decisions such as real-time web personalization that will help create a better online experience for your customers through this joyful yet stressful time of year.

Google Study Reveals Internet is Top Choice Among Shoppers this Holiday Season  Nov 05, 2013 4:07 PM By Daniela Forte

A Google study reveals that the internet is the top resource for many shoppers this holiday season. Smartphones will be the device of choice, online marketing will influence holiday shopping, and cross-screen shopping will be a big deal.

Amazon Ramping Up Its Distribution Centers  Nov 04, 2013 3:33 PM By Erin Lynch

Amazon is once again flexing its fulfillment muscle by announcing plans to add new fulfillment centers throughout the United States in Southern California, Wisconsin and Maryland.

Bloomingdale’s Michael Gould Steps Down as CEO  Oct 31, 2013 3:03 PM By Daniela Forte

Bloomingdale’s CEO Michael Gould will be stepping down after 22-years as its chairman and CEO.

3 Ways Ecommerce Can Mimic the In-Store Experience  Oct 28, 2013 11:30 AM By Jeff Hunt

New technologies and approaches are working hard at enabling online retailers to more successfully mimic the real store feel to drive brand loyalty and boost sales. Here are three tips merchants can leverage to deliver more successful in-store experiences on the web in today’s market

5 Hottest Trends for Effective Ecommerce Emails  Oct 26, 2013 12:30 PM By MCM Staff

According to analytical firm Custora, customer purchase through email has increased to almost 7% in the last four years. They further concluded that email (with 0.88%) was 40 times more effective than Facebook and Twitter (0.01% each) at acquiring ecommerce customers. Only an insignificant percentage of customers make purchases via Facebook and Twitter. Therefore, after powerful organic search […]

Recurring Subscription Model Appeals to Customers and Merchants  Oct 21, 2013 11:20 AM By Brendan O’Brien

Target recently announced the introduction of a subscription billing service for providing baby supplies to new moms and dads. Here’s why the recurring subscription model may be the next big thing in omnichannel.

2014 is the Year of Mobile App Insights  Oct 16, 2013 6:36 AM By Bob Moul

As 2014 approaches, the very factors that have kept mobile measurement in the background are about to push app analytics front and center. The mobile channel is growing as a revenue driver, merchants are beginning to integrate apps with other communication efforts, and technology platforms are emerging to support in-depth measurement of app activity.

Quill.com Names Sergio Pereira as President  Oct 11, 2013 11:26 AM By Daniela Forte

Quill.com, named Sergio Pereira as president. Pereira replaces Mike Patriarca, who was named senior vice-president, global transformation for parent company Staples, Inc.






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