Must Reads ARCHIVE

What We Learned From Cyber Weekend 2014  Dec 02, 2014 8:51 AM By Tim Parry

There’s some there’s widespread panic in Overreactionland, as the online and in-store Thanksgiving weekend sales figures roll in. But it may be much ado about nothing, as Holiday 2014 is beginning to look a lot like Holiday 2013. Here’s a look at what we learned from Cyber Weekend 2014.

What New Omnichannel Trends Really Mean for Customers  Nov 30, 2014 7:45 AM By Jeannie Walters

We do live in an omnichannel world, but it can still be surprising to learn how many online retailers are experimenting with brick and mortar. Here are 5 ways these online to offline innovators are offering the next wave of the omnichannel experience.

Building and Leveraging a 360-degree View of Your Customer  Nov 30, 2014 7:22 AM By JB Brokaw

In order to bring someone back time and time again, marketers must craft meaningful and relevant experiences for the individual. So how can brands go about building loyalty for their businesses in 2015?

Retailers Must Deliver a Seamless Shopping Experience  Nov 28, 2014 4:46 PM By Jim Davidson

Consumers expect a seamless shopping experience across devices and channels. Retailers must meet this expectation or lose customers. While this statement should get your planning team talking, there are subtleties in this simple statement that can be easily overlooked and should be explored in more detail during your planning process.

How to Survive the Holiday Data Tsunami  Nov 25, 2014 11:11 AM By Glenn Johnson

Retailers are gearing up for online sales during the 2014 holiday season. See how you can make sure your integration platform meets its critical requirements. Gears Up for the Holiday Season  Nov 24, 2014 11:43 AM By Daniela Forte is gearing up for the holiday season with a bunch of events and contests planned beginning Black Friday and Cyber Weekend. See what they are doing to get ready for the busiest time of the year.

Global Consumers Get Early Start on Holiday Shopping Season  Nov 24, 2014 10:46 AM By Tim Parry

While U.S. consumers are gearing up for holiday shopping to begin this week, the international holiday shopping season kicked off on Oct. 6, according to data from Borderfree. Here’s why Borderfree says Asia has emerged as a priority region for U.S. e-retailers this holiday season.

How to Boost Social Shopping Sales This Cyber Weekend  Nov 22, 2014 8:21 AM By Joe Rodriguez

Every year, online merchants get ready for the inevitable onslaught of customer orders on Cyber Weekend, because it can help push merchants and online retailers into the black. Here are the top ways to utilize social commerce to boost sales this Cyber Weekend.

The Top 10 Holiday Email Marketing Tips  Nov 21, 2014 12:13 PM By Aaron Beach

With the holidays around the corner the stakes for retailers have never been higher. See how to use these top 10 email marketing campaign tips to the holiday season.

Optimizing fraud team performance during the holidays  Nov 20, 2014 9:22 AM By Eido Gal

With the holidays around the corner, those in charge of reviewing orders for fraud will have their work cut out for them. Here are some steps to make the holiday season an easy one.

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