Must Reads ARCHIVE

Webrooming and Mobile Showrooming in 2015  Jan 19, 2015 4:40 PM By Nish Modi

The holiday shopping season has settled, but the challenge is far from over for retailers as 2014 comes to a close and new trends in the way customers shop continue to take shape in 2015.

5 Affiliate Marketing Trends for 2015  Jan 19, 2015 4:08 PM By Robert Glazer

Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. This article identifies five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your affiliate marketing strategy.

Email Marketing Compliance Outside of the U.S.  Jan 15, 2015 3:21 PM By James Koons

Crossing international boundaries with email is easy, however, other nations have different – and often stricter – laws.

Email Marketing Compliance is Ever Changing  Jan 15, 2015 2:55 PM By James Koons

With the ever-changing privacy and compliance landscape, lawmakers need to stay ahead of spammers.

Businesses in Africa Under Pressure to Remain Competitive  Jan 15, 2015 6:32 AM By MCM Staff

Businesses in Africa are under increasing pressure in the current economic climate to remain competitive. This is according to Sumesh Rahavendra, Head of Marketing for DHL Express Sub Saharan Africa, who says that as the global economy continues to change, retailers, manufactures and other sectors are increasingly facing difficult, and sometimes unique, challenges that impact their supply chains.

3 New Year’s Resolutions for Retailers  Jan 10, 2015 9:15 PM By Maria Haggerty

For those retailers looking to grow rapidly in 2015, meeting and exceeding revenue goals should be a deliberate process. Here’s a guide to quickly analyzing and correcting issues related to logistics that can result in an improved operations experience.

3 Steps to Stop Payment Fraud  Jan 10, 2015 8:51 PM By Ronen Morecki

Why, after 30 years of B2C ecommerce activity, is payment fraud still so prevalent? And more importantly, what can be done to stop it?

How Web Personalization Drives Purchases and Post-Purchases  Jan 10, 2015 4:29 PM By Andy Zimmerman

Online retailers are in urgent need of strategies to help reduce website churn and convert visitors to buyers. Here’s how personalizing the experience can help.

Target-Lilly Pulitzer Collaboration Hit with Social Media Backlash  Jan 08, 2015 4:35 PM By Daniela Forte

Target’s collaboration with Lily Pulitzer collaboration took a hit this week on social media from its fans and followers. See what people had to say.

Cyber Monday Was 2014’s Heaviest Shopping Day at $2B+  Jan 08, 2015 11:55 AM By Daniela Forte

When it came to desktop buying, Cyber Monday once again ranked as the highest shopping day of the year. See how other days did for holiday season 2014.

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