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MULTICHANNEL MERCHANT » MUST READS
Must ReadsMay 29, 2014 1:49 PM By Mike O'Brien
11 Main is looking to take away share from market leaders Amazon.com and eBay by adopting a more disruptive tack vs. the “me too” approach of Japanese operator Rakuten.
Must ReadsMay 28, 2014 5:38 PM By Daniela Forte
National Geographic saw a boost in year-over-year email response rates after it decreased its emailing frequency and increased its focus on modeling.
Must ReadsMay 28, 2014 3:08 PM By Daniela Forte
Wet Seal, Inc., saw its consolidated comparable store sales decline 16.9% in the first quarter, but ecommerce sales for its Wet Seal brand did increase 8.4%.
Must ReadsMay 28, 2014 9:54 AM By Nish Modi
Merchants need to understand the credit card transaction process as the gatekeepers of their customers’ private information.
Must ReadsMay 28, 2014 7:46 AM By Herschell Gordon Lewis
What year is this? That’s a “dumb question” aimed at direct marketers who without justification append response-murderers such as “Allow six to eight weeks for delivery” to offers that haven’t made a prior reference to variations from immediacy.
Must ReadsMay 27, 2014 4:53 PM By Bernard Luthi
In ecommerce, retailers must strike a balance between operational efficiency and the human interaction that fosters consumer loyalty.
Must ReadsMay 27, 2014 4:32 PM By Daniela Forte
David’s Bridal has enabled all of its stores with the ability to buy online by installing tablets in each of its 300 stores to allow customers access to web-only offerings.
Must ReadsMay 27, 2014 2:01 PM By Ellen Shannon
For years, technology has enabled customer communication to be more personalized. Finally, one-to-one nirvana may be just around the bend.
Must ReadsMay 27, 2014 11:16 AM By Daniela Forte
The Deloitte study reveals that connected shoppers actually convert at a 40% higher rate than people not consulting devices in store, and 22% of connected shoppers spend more as a result.
Must ReadsMay 23, 2014 1:30 PM By Janice Smithers
Given the urgency to leverage the vast amounts consumer data, many companies may not be focusing on the most important characteristics of a strong analyst.
by Curt Barry
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