Must Reads ARCHIVE

Keeping a Good Brand Reputation in a Digital World  Sep 09, 2013 9:48 AM By Debra Ellis

The addition of ratings to search results can stop prospective buyers before they visit the website or store. The best marketing message on an optimized website and top notch customer service have no effect if people stay away. Here’s how you can build and manage your company’s reputation.

What to Consider With International Shipping  Sep 03, 2013 11:02 AM By Daniela Forte

Considering international shipping may not be an easy decision to make. Before you embark on the overseas journey, industry experts offer these four tips to help make the choice a bit easier.

The Amazon Warehouse Boom  Aug 30, 2013 12:12 PM By Erin Lynch

Amazon has been making major investments domestically and internationally to its fulfillment operations. In fact, since 2010 alone, Amazon has invested $14 billion in building new warehouses and hiring additional back-end staff all in an effort to bring more products, to more people, the fastest way possible.

BooJee Beads Gets Conversion Lift from Product Videos  Aug 28, 2013 8:30 AM By Daniela Forte

BooJee Beads, a maker of decorative lanyards and ID badge holders, saw an increase in the conversion rates of visitors who watched video after it was added to each of its product pages. Here’s how conversion rates of product pages with video differed from product pages without them.

5 Ways Site Search Data Creates Better Merchandising  Aug 27, 2013 12:16 PM By Geoff Brash

By understanding your customers’ intent – in their own words – you are better able to merchandise your site (and search results pages) with compelling offers and messages – in a visually optimized way – that will help improve a customer’s likelihood of making a purchase. Here are 5 tips for how you can better use your site search reporting data to create more relevant and engaging online experiences.

New Logistics Management Solution Helps Classic Alaska Sales Jump  Aug 27, 2013 11:07 AM By Erin Lynch

When Classic Alaska Trading Company decided to revamp and upgrade its online and shipping operations the challenge seemed almost as daunting as climbing to the top of the highest peak in Mount McKinley. But after a seamless integration of a new logistics management solution, it found that it was saving money, time, and driving online sales.

5 Tips to Prepare for Holiday Shipping  Aug 27, 2013 10:44 AM By Daniela Forte

The holidays will be here before we know it, so as you prepare for the rush, you will want to think of proactive ways to handle shipping this year. The holidays will be here before we know it, so as you prepare for the rush, you will want to think of proactive ways to handle shipping this year. Find out ways you can create engagement, boost sales and get your site ready to master the holiday rush.

Pet Product Merchants Differentiate Themselves to Succeed  Aug 26, 2013 10:59 AM By Daniela Forte

Pet products merchants Ruffwear, Dog is Good, Pet Lifestyle And You and Pup-Pee Solutions have found ways to differentiate themselves and succeed in business. Here’s what these four merchants are doing to differentiate themselves in the crowded pet products category.

IBM Says Mobile Sparks Back-to-School Sales  Aug 22, 2013 3:34 PM By Daniela Forte

Online sales saw significant gains for back-to-school in July and through the third week of August, according to a recent IBM Digital Analytics Benchmark report. IBM attributed back-to-school gains to double-digit growth in mobile sales.

Shutl Pushes Back Same-Day Delivery to September  Aug 22, 2013 3:21 PM By Erin Lynch

Tom Allason, CEO and founder of Shutl, said the first same-day delivery in the United States has been pushed to September citing “development timelines” with its retail partners.






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