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Must Reads ARCHIVE

3 Must-Haves for a Successful Try-Before-You-Buy Policy  Jan 29, 2014 10:12 AM By Maria Haggerty

At-home try-on merchants such as Warby Parker mitigate many of the uncertainties and anxieties around purchasing online, but pose significant logistic and fulfillment challenges for retailers. Before offering try-before-you-buy, it’s important to understand the logistic and fulfillment implications associated with these types of policies. Here are three key tips you need to master in order to be a successful free, at-home try-on policy.

3 Trends from CES that will Shape Retail in 2014  Jan 29, 2014 6:53 AM By Bernard Luthi

Over the last decade emerging technology has increasingly encroached on the traditional retail journey. Here are three of the consumer technology trends that caused a stir at this year’s show and how they might impact the retail sector in the year ahead.

Shipping Promotions Major 2013 Holiday Focus  Jan 27, 2014 1:58 PM By Erin Lynch

A new study by Innotrac has found that the most popular types of promotions offered by merchants over the 2013 holiday season were shipping offers. In fact, 34% of all promotions offered in holiday 2013 were shipping related and the single most offered promotion during the holidays was free shipping.

Future of Retail Includes Digitalized Stores  Jan 26, 2014 11:55 AM By MCM Staff

The retail landscape of 2014 is more digital than ever before, and integrating store and online operations is a key focus for retailers as ecommerce capable solutions increasingly supplant traditional point-of-sale and mobile technologies.

Understanding the Omnichannel Approach  Jan 25, 2014 8:41 PM By Krishna Mehra

Combining the omnichannel retail approach with the phrase “the customer is always right” will eventually give way to a new phrase: “the right customer will have the right product at the right time through the right channel.”

Mobile Commerce Tip Sheet  Jan 24, 2014 10:39 AM By MCM Staff

Strange but true fact: The Mobile Marketing Association says more people own a smartphone than a toothbrush. With that in mind, there are more opportunities, obviously, to market to a consumer on their smartphone than on their toothbrush.

AnyCodes Releases Retail Forecast for 2014  Jan 23, 2014 4:55 PM By MCM Staff

Shoppers will continue to be cautious in their spending in 2014, and they expect to make more money, save more money and afford the things they need, according to an analysis by AnyCodes.com.

Ebay See’s 13% Boost in Sales, Knocks Down PayPal Spinoff  Jan 23, 2014 2:11 PM By Erin Lynch

The global marketplace eBay has released its fourth quarter results and not only did it report a 13% increase sales, but it also declined a proposal to spin-off its payment program, PayPal.

Case Study: IBM Helps Lindt With Personalization  Jan 23, 2014 11:11 AM By Daniela Forte

In an effort to engage and delight its customers in every way possible, Lindt Master Chocolatier launched a new cloud-based ecommerce site in early 2013, by partnering with IBM and IBM Premier Business Partner CrossView.

Customer Intelligence is the Key to Success  Jan 22, 2014 1:36 PM By Angel Morales

For the last few decades retailers have understood the need to know their customers. Some are doing more email segmentation, others are doing display ad targeting and yet others are doing on-site messaging. Here’s why this is the year of automated customer intelligence which has the potential to change our industry.






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