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MULTICHANNEL MERCHANT » MUST READS
Must ReadsMay 23, 2014 12:04 PM By Scott Houchin
While the holiday rush is still months away, e-retailers are already outlining and executing ecommerce marketing strategies for the 2014 shopping season.
Must ReadsMay 23, 2014 10:30 AM By Amine Khechfe
Marketplaces like Amazon and eBay have become a major channel for e-commerce. Here’s a step-by-step guide to launch your marketplace presence.
Must ReadsMay 22, 2014 11:19 AM By Daniela Forte
Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product.
Must ReadsMay 22, 2014 6:19 AM By Uwe Bald
Retailers can face global ecommerce issues on their own, or work with a third party that can support the merchant’s globalization venture and help it overcome each related challenge by virtue of its local knowledge and infrastructure.
Must ReadsMay 21, 2014 12:20 PM By Roman Lenzen
Simply put, a social graph is your online social footprint. Here’s how Foursquare, Twitter, Facebook and other social media sites are using your social graph to determine interests and needs for further tailoring as well as advertiser targeting.
Must ReadsMay 21, 2014 11:21 AM By Daniela Forte
The use of iBeacons is growing among retailers with a brick-and-mortar presence. Here’s a look at how Alex and Ani is using an integrated mobile strategy to engage its in-store customers.
Must ReadsMay 15, 2014 7:44 PM By Jason Magee
Here’s a way in which your ecommerce business could save money when making profits on overseas sales on online marketplaces such as Amazon, eBay and play.com with repatriating those funds.
Must ReadsMay 15, 2014 3:36 PM By Daniela Forte
Kiehl’s saw a 11.59% lift in revenue per visit to its website after it combined its visitor segmentation and on-site behavior to create a targeted personalized experience.
Must ReadsMay 14, 2014 7:25 PM By Kami Kris
Retailers looking to go international often have their eyes set on China in particular. China is, after all, the biggest opportunity for most online merchants. But they need to consider the following.
Must ReadsMay 14, 2014 11:13 AM By Daniela Forte
The impetus of hhgregg’s brand transformation came after the company’s CEO articulated a branding purpose to “inspire and delight” its customers.
Posted 2 days ago
Posted 2 days ago