MULTICHANNEL MERCHANT » MUST READS
One of the benefits of sending messages to a mobile device is that it can offer a much more personalized experience compared to a regular email. Mobile messages can allow for real-time optimization and advanced targeting that can now be tailored to suit the needs to the consumer based on location, weather, and even device used. Here are five ways you can optimize your emails based on the real-time context of your mobile customers.
The words “free shipping” may make operations managers cringe, but it doesn’t mean it has to kill a merchant’s bottom line. Here’s what motivates customers of Vermont Teddy Bear and Spreadshirt to pull the trigger on free shipping deals, and why it’s okay to have free shipping as a regular, every day option.
With 75% of consumers stating they have posted a negative comment on a social media site after experiencing poor customer experience, it is imperative now more than ever for retailers to get their contact center in sync with social media sites such as Facebook and Twitter.
As part of its “Fab Smile Guarantee” initiative, Fab.com announced the implementation of free shipping, free returns and price matching guarantees last week, according to a blog post by founder and CEO Jason Goldberg.
Dick’s Sporting Goods reported a lower-than-expected second quarter, which the sports retailer said was due in large part to “higher levels of precipitation and cooler temperatures.” Dick’s, however, did report that net sales for the second quarter increased 6.6% to $1.5 billion.
Amazon has opened an 80,000 square-foot contact center in Kentucky this month and while the customer service center is the first of its kind there, it joins four other fulfillment centers across the Bluegrass State.
When it comes to big data, some online retailers believe the more data collected the better the return. However, studies have shown that it’s not the size of the data you collect that makes you successful, it’s what type
Ecommerce sales grew more than 30% globally for big-box chain Walmart in the second quarter of fiscal year 2014, according to a recent earnings call transcript.
Back to school shopping is the first “season” to set the stage for how to serve your multichannel customers. With the expected revenue of more than $26 billion from this season alone, parents admit to more mobile price checking while in-store. Consider what parents and students are really seeking.
The United States Postal Service has launched what it is calling “major changes” to its Priority Mail lineup, including free insurance, improved tracking, and day-specific delivery. The USPS said the changes would generate more than a half a billion dollars in revenue.