Must Reads ARCHIVE

Retailers Should Put the Shopping Cart Before The Horse  Oct 27, 2014 3:04 PM By Michele Salerno

Shopping carts are not simply tools for conversion. They can literally make or break a retailer. Here are three shopping cart features that will provide excellent foundations to satisfy customer expectations and keep them spending with you.

Apple Watch Could Change Brand Marketers’ Timing  Oct 24, 2014 10:18 AM By Bart Heilbron

If the Watch does catch on, and creates a monopoly of the market as some have predicted, brands across the globe will need to step up to the challenge of the newest marketing channel – the wrist. Launches Warehouse and Logistics Initiative in Time for Singles’ Day  Oct 21, 2014 2:51 PM By Daniela Forte

This initiative by will help process orders during Singles Day, and generates a spike in online shopping as people buy gifts for single friends.

Alibaba Joins Global Shipping Effort  Oct 21, 2014 10:56 AM By Daniela Forte

Alibaba and China Shipping Group joined forces to establish a new logistic platform that enhances the efficiency of international trade and benefits both Chinese and Brazilian companies when it’s fully operational.

Will Apple Pay Outperform Google Wallet? [Video]  Oct 20, 2014 4:37 PM By Mike O'Brien

Is Apple banking too much on its brand strength as it launches Apple Pay? What kind of lessons can it learn from Google Wallet? In this video, Multichannel Merchant Senior Editor Mike O’Brien asks ACI Worldwide Director of Product Management John Gessau these questions and more.

PIM System Helps Speed Up Schneider Electric Buildings Business  Oct 20, 2014 3:26 PM By Daniela Forte

In an effort to speed up system upload times and deliver richer product information through all customer touch points, Schneider Electric Buildings Business (SEBB) partnered with data management provider Riversand and now sees a 75% reduction in product information upload time.

5 Universal Tactics to help Increase Conversions  Oct 20, 2014 1:25 PM By Sean Cook

Just as there are different types of online shoppers, there are a number of variables that affect how, when, and why they convert. Here are five universal tactics that can help you increase conversion.

Consumers Turn to Their Mobile Devices This Holiday Season  Oct 16, 2014 1:01 PM By Daniela Forte

A majority of smartphone users (55.7%) said they will use their device in some fashion this holiday season, up from 53.8% last year.

New Alipay Service Helps Western Companies Expand to China  Oct 16, 2014 10:55 AM By Daniela Forte

Known as ePass, the new service combines Alipay’s cross-border foreign currency settlement capability with overseas delivery solutions from China Smart Logistics Network. It offers retailers access to e-marketing options from Chinese online ad network Alimama.

eBay CMO Talks About Global Branding Campaign  Oct 16, 2014 10:05 AM By Mike O'Brien

Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.

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