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MULTICHANNEL MERCHANT » MUST READS
Must ReadsSep 25, 2014 10:45 AM By Daniela Forte
The re-launch, which took roughly six months to complete, included a complete redesign of the site, incorporation of features such as Find in Store, sale of a gift cards, and the creation of a community section that integrates customer stories, pictures and experiences.
Must ReadsSep 24, 2014 9:38 AM By Tim Parry
How huge is Holiday 2014 going to be? Deloitte says overall holiday sales are expected to rise 4% to 4.5%, and digital interactions expected to influence 50% of retail store sales.
Must ReadsSep 23, 2014 10:51 AM By Michael Lamia
Retailers face many unique challenges when selling online to international markets. For example, U.S. merchants need to know what imports are prohibited; when to apply import duties, taxes and tariffs; and how to comply with country-specific forms, country-specific product coding, and local shipping rules.
Must ReadsSep 23, 2014 9:48 AM By Daniela Forte
Online furniture retailer Smart Furniture launched its responsive website in August after it saw a change in its web traffic. Here is what T.J. Gentle, president and CEO of Smart Furniture had to say.
Must ReadsSep 23, 2014 7:39 AM By Tim Parry
ChannelAdvisor has released the holiday results of its “Multichannel E-Commerce Study,” which surveyed more than 200 online retailers in the U.S. and U.K. that averaged $3 million to $5 million in revenue in 2013. Here are four key findings that should help you adjust your planning in time for the holidays.
Must ReadsSep 22, 2014 11:17 AM By Khizar A. Sheikh and Lauren X. Topelsohn
U.S.-based businesses that engage in marketing activities directed to Canadian residents – both business and individuals – could find themselves on the receiving end of some hefty fines.
Must ReadsSep 22, 2014 10:48 AM By Rami Essaid
While we have all heard about the horror stories of click fraud, an ecommerce company’s ad campaign suffers a malicious botnet invasion that drives CTR costing the company tens of thousands in dollars in click fraud with no offsetting revenue benefit, but what do we really know the impact of this invasion? Here is what you need to know about click fraud.
Must ReadsSep 22, 2014 9:09 AM By Mike O'Brien
Retailers are spending more on marketing data capture than mobile heading into the 2014 holidays, based on a survey by Edelman Berland for eBay Enterprise.
Must ReadsSep 21, 2014 12:38 PM By Kevon Hills
This year, customers will be more likely to send an email than place a phone call. Unfortunately, email has the lowest rate of issue resolution of all channels. Here’s a few key learnings from StellaService to ensure retailers are ready for this year’s holiday season.
Must ReadsSep 21, 2014 8:32 AM By Charles Benaiah
As much as they’d like to believe otherwise, brands don’t interact with their customers in the way likable people interact with people. So how should a brand act more like a likable person?