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MULTICHANNEL MERCHANT » MUST READS
Must ReadsJul 23, 2014 11:02 AM By Tim Parry
Back-to-school shoppers are taking advantage of all the options offered to them in today’s omnichannel environment, and toggling between channels and devices to facilitate different parts of the shopping experience.
Must ReadsJul 22, 2014 4:21 PM By Tim Parry
Moosejaw, the outdoor retailer known for its quirky marketing, recently surveyed over 19,000 visitors on their mobile shopping habits. So what did they find out?
Must ReadsJul 22, 2014 4:09 PM By Stuart Whitmore
Every brand needs converts: people who make the transition from browsers to buyers. In ecommerce, conversion is also a key metric by which to analyze your store’s performance. If your marketing strategy is working you’ll have plenty of traffic, but what percentage of those visitors make a purchase—the conversion rate—is the true measure of success. […]
Must ReadsJul 22, 2014 12:16 PM By Mike O'Brien
While the Chinese ecommerce market is growing wildly, getting goods there can prove tricky, attendees were told at Multichannel Merchant’s Growing Global conference.
Must ReadsJul 22, 2014 11:49 AM By Mike O'Brien
Incoming UPS CEO David Abney said the company has to focus on growing international economies, better use technology and keeping the focus on employees.
Must ReadsJul 21, 2014 8:27 AM By Tim Parry
Here’s why TruST believes the Marketplace and Internet Tax Freedom Act does a severe disservice to both bills, threatening to stall ITFA and derail a productive House debate over the future of remote taxation.
Must ReadsJul 20, 2014 1:25 PM By Bob Moul
The mobile app market has finally matured, and the result is that successful companies are making the transition from tactical to strategic app marketing. Is it time to be proactive with your mobile ecommerce app development?
Must ReadsJul 15, 2014 3:25 PM By Nathan Grimm
Is it really worth all the cost of adjusting distribution strategy, changing packaging, and monitoring third-party sellers just to maintain price and win the Amazon buy box? If your retail relationships are important, the answer is yes.
Must ReadsJul 15, 2014 12:18 PM By Maria Haggerty
While growth requires some element of change, there’s something to be said for working with a logistics provider that grows with the company and whose processes are flexible enough to accommodate increased demand. Here are the traits companies need to seek out in logistics partners.
Must ReadsJul 15, 2014 8:12 AM By Tim Parry
In a letter to the Federal Aviation Commission, Amazon petitioned for drone test flights in the United States. Here’s why Amazon says it is a necessary step towards realizing the consumer benefits of Amazon Prime Air.
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