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MULTICHANNEL MERCHANT » MUST READS
With the threat of showrooming waning, retailers are facing a new challenge: webrooming. This poses a threat to retailers if people webroom on their sites, but purchase at a competitor’s store. But the practice can also be an advantage for retailers if they can find ways to lure webroomers to their own stores.
In the weeks after the holidays, many retailers simply resign themselves to sluggish traffic and anemic sales totals. The good news is that it doesn’t have to be that way. Although you may not be able to replicate the fever pitch of the holiday shopping season, with the right strategy in customization, fulfillment, customer service, and discounts, you can stimulate retail activity and avoid the post-holiday blues.
A new IBM study of more than 30,000 global consumers released at the 2014 National Retail Federation convention found consumers are willing to share their personal information with retailers, particularly if they get good value in exchange.
In an effort to get ship more orders to more customers throughout the central and southern regions in the U.S., Macy’s announced plans to build a new $170 million direct-to-consumer fulfillment center in Tulsa County, OK.
Although the press was not allowed to attend the National Retail Federation’s Big Show in New York City keynote session with former President George W. Bush, it didn’t stop attendees from tweeting the action live. Here are just a few of the recaps:
It was a record setting year for the sellers on Amazon who use the Fulfillment by Amazon service. According to a release from the marketplace, the number of sellers using the fulfillment service grew more than 65% in 2013 compared to 2012. Also, Fulfillment by Amazon shipped more units worldwide during the fourth quarter of 2013 than the total number of FBA units combined in all of 2009 and 2010.
Shoppers today expect and demand a streamlined experience and are expecting an easy access to information and integrated online and in-store tools, according to Baynote’s 4th Annual Holiday Online Shopping Survey.
Amazon had the highest score in mobile customer satisfaction with mobile with a score of 87, according to the The ForeSee Experience Index 2013 U.S. Retail Edition.
But despite the best efforts of retailers, if Mother Nature throws a wrench in shipping plans there is little that can be done to control the last mile of the online shopping experience. Here are seven tips for customer service teams that need to communicate a delay in shipping to customers.
Retailers should not fear the showrooming customer. Shoppers who use mobile devices for showrooming are actually almost twice as likely to purchase from the same retailer in-store or online than buy elsewhere.