Must Reads ARCHIVE

eBay CMO Talks About Global Branding Campaign  Oct 16, 2014 10:05 AM By Mike O'Brien

Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.

Costco Enters China Through Tmall  Oct 15, 2014 4:41 PM By Daniela Forte

The online store launch will extend Costco’s product offering to consumers in mainland China for the first time. Costco’s online store will initially provide a range of products including food and healthcare product listings, as well as Costco’s private label Kirkland Signature products.

Canadian Ecommerce a Great Opportunity for U.S. Merchants  Oct 13, 2014 10:30 AM By Mike O'Brien

With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.

China a Hotspot for Merchants, but Email Deliverability is Bad  Oct 12, 2014 11:12 AM By Tim Parry

China may be a hot spot for U.S.-based merchants, but emails deliverability to consumers there are more than likely not reaching the intended recipient. Here’s a look at other places U.S.-based senders are having a hard time reaching, and what they need to do to improve deliverability rates.

4 Ways to Enhance Your Omnichannel Holiday Strategy  Oct 11, 2014 3:15 PM By Sue Chapman

An omnichannel strategy allowes shoppers to buy online, pick up in-store, make returns and price match with other stores and sites. Here are four areas to plan for to enhance your omnichannel strategy for the holidays.

3 Kickstarter and Crowdfunding Order Fulfillment Tips  Oct 11, 2014 2:19 PM By Stephen Bulger

While fully funding a campaign on Kickstarter or Indiegogo is hard enough, that’s just half the battle, as post-campaign problems often occur with manufacturing and order fulfillment. So here are a few tips for the second half of that battle.

5 Lessons Learned from Previous Holiday Shopping Seasons  Oct 09, 2014 2:22 PM By Tim Parry

You did your due diligence, and created the ultimate holiday season plan for success. But a change happens in your supply chain, or consumers behave differently, or a storm delays your deliveries. How should you react and respond when your holiday plan veers off course?

6 Un-Merry Mobile Email Mistakes  Oct 09, 2014 12:22 PM By Jim Davidson

You may not have the time and resources to commit to a pre-holiday responsive design email overhaul, but with the full frenzy of the holiday season still a few weeks away, you do have time to ensure your mobile users have a fun and functional inbox experience by avoiding these un-merry mobile mistakes.

Is There a Blind Spot in Your Holiday Retail Analytics Strategy?  Oct 08, 2014 4:20 PM By Ralph Crabtree

As multichannel retailers develop strategies for the upcoming holiday rush, they must address a critical blind spot by improving visibility into consumer behavior in physical stores. Fortunately, new technology solutions can help organizations close the “insight gap” between online and in-store consumer behavior.

Alibaba an Ecommerce Force to Be Reckoned With  Oct 07, 2014 11:58 AM By Mike O'Brien

Concerning Alibaba’s global aspirations, the company has struck deals in 2014 with the French and Italian governments aimed at fostering ecommerce growth for merchants from those countries selling on Tmall, including providing them with enrollment support, online marketing and customer service support.

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