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MULTICHANNEL MERCHANT » MUST READS
Must ReadsJun 02, 2014 5:10 PM By Mike O'Brien
Genesco said it plans to implement several aspects of its omnichannel strategy later this year, seeing it as a significant growth area.
Must ReadsJun 02, 2014 11:30 AM By Daniela Forte
ArtistBe.com gives contemporary artists the platform to showcase their art. The redesign features more social tools including Facebook, Pinterest, Google+ and Twitter.
Must ReadsMay 30, 2014 3:03 PM By Mike O'Brien
If you’re selling on the Amazon marketplace you need to know what can get you kicked off – and how to get back on if Amazon takes action against you.
Must ReadsMay 29, 2014 3:05 PM By Daniela Forte
In the wake of high profile data breaches, Visa and MasterCard are making another push for the payments industry to adopt chip and PIN technology in U.S. credit and debit cards.
Must ReadsMay 29, 2014 1:49 PM By Mike O'Brien
11 Main is looking to take away share from market leaders Amazon.com and eBay by adopting a more disruptive tack vs. the “me too” approach of Japanese operator Rakuten.
Must ReadsMay 28, 2014 5:38 PM By Daniela Forte
National Geographic saw a boost in year-over-year email response rates after it decreased its emailing frequency and increased its focus on modeling.
Must ReadsMay 28, 2014 3:08 PM By Daniela Forte
Wet Seal, Inc., saw its consolidated comparable store sales decline 16.9% in the first quarter, but ecommerce sales for its Wet Seal brand did increase 8.4%.
Must ReadsMay 28, 2014 9:54 AM By Nish Modi
Merchants need to understand the credit card transaction process as the gatekeepers of their customers’ private information.
Must ReadsMay 28, 2014 7:46 AM By Herschell Gordon Lewis
What year is this? That’s a “dumb question” aimed at direct marketers who without justification append response-murderers such as “Allow six to eight weeks for delivery” to offers that haven’t made a prior reference to variations from immediacy.
Must ReadsMay 27, 2014 4:53 PM By Bernard Luthi
In ecommerce, retailers must strike a balance between operational efficiency and the human interaction that fosters consumer loyalty.