MULTICHANNEL MERCHANT » MUST READS
Must ReadsFeb 14, 2015 1:56 PM By Loren McDonald
A key approach to solving the low smartphone conversions rate challenge is to better leverage the email channel, which is typically the number one activity on smartphones. Here are four tips to start testing and tweaking so you’ve got your program optimized and ready for the 2015 holiday season.
Must ReadsFeb 13, 2015 11:00 AM By Joe DiSorbo
As we move further into 2015, here are five hot ecommerce fulfillment trends that should garner a lot of attention. See how you can implement these trends in 2015.
Must ReadsFeb 12, 2015 2:18 PM By Daniela Forte
Over the holiday season, Belk launched its Santa Baby Sweepstakes which generated the greatest number of email and mobile opt-ins among other Belk sweepstakes in 2013 and 2014. See more results from the sweepstakes.
Must ReadsFeb 11, 2015 10:30 AM By MCM Staff
Ecommerce spending in China will exceed $1 trillion by 2019, according to a new forecast from Forrester Research, up from $307 billion in 2013. Here’s a look into why U.S.-based merchants need to look at China as they grow their cross-border presence.
Must ReadsFeb 11, 2015 9:56 AM By Mike O'Brien
Nearly 10% of Amazon Prime members are considering non-renewal because of late deliveries, Bizrate Insights found in a new survey.
Must ReadsFeb 11, 2015 7:21 AM By Greig Holbrook
Consumers in global markets have grown very sophisticated and in many cases they would love to buy from ecommerce companies in the U.S. and other overseas suppliers. Here’s is why U.S. merchants are leaving global currency on the table.
Must ReadsFeb 10, 2015 7:34 PM By MCM Staff
A survey of nearly 5,000 online buyers shows a considerable concern for the security of credit card and personal information not only online, but also in brick-and-mortar stores themselves. Here’s more results from the Bizrate Insights survey.
Must ReadsFeb 10, 2015 7:12 PM By Maciej Piwoni
Wherever your customers reside, in the U.S. or overseas, it helps to know when they are most likely to shop for your products or services. Like Mother’s Day… and there are many different ways Mother’s Day is celebrated across the globe. Here’s when and how to take advantage of these cross-border opportunities, and more.
Must ReadsFeb 10, 2015 5:06 PM By MCM Staff
Kate Spade & Company and Walton Brown, a subsidiary of Asian fashion retail and brand management group The Lane Crawford Joyce Group, have formed joint ventures focused on scaling and accelerating the retailer’s growth in Greater China.
Must ReadsFeb 10, 2015 7:33 AM By Tim Parry
Winning the Amazon Buy Box is more than just a big catch phrase. But what exactly IS winning the Buy Box? Click here to register for the Feb. 11 webinar “15 Tactics Great Amazon Sellers Live By,” and learn more about the Amazon Buy Box and more.