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MULTICHANNEL MERCHANT » MUST READS
Must ReadsJun 16, 2014 1:27 PM By Mike O'Brien
Since instituting Google Wallet Instant Buy in 2012, Rockport has seen 90% of consumers who begin a mobile purchase using the application to complete it, compared to just 3% for mobile purchases overall.
Must ReadsJun 16, 2014 11:39 AM By Daniela Forte
Neiman Marcus recently saw its Pinterest account increase by more than 3,000 followers and web engagement increase by 32% after it launched an exclusive product interest campaign.
Must ReadsJun 16, 2014 11:26 AM By Daniela Forte
Ulta Beauty continues to enhance the online shopping experience with new releases of the platform, including a product Q&A platform called “Ask Ulta” on the site and the addition of brand stores to highlight collections and the rest of the assortment, as well as promote services like the Benefit Brow Bars.
Must ReadsJun 13, 2014 6:09 PM By Mike O'Brien
Endicia’s first-of-its-kind “pay-on-use” returns system allows online retailers to send non-prepaid USPS return labels, so postage is only deducted if the returned item hits the mail stream.
Must ReadsJun 11, 2014 1:30 PM By Daniela Forte
In an effort to help retailers address the same-day delivery challenge and meet the consumer’s expectations and demands for a more immediate service, Deliv, a same-day delivery service for omnichannel retailers has joined IBM’s Ready for Smarter Commerce partner program.
Must ReadsJun 10, 2014 2:53 PM By Daniela Forte
Ebay Inc. announced this week that PayPal president David Marcus is leaving the company for Facebook.
Must ReadsJun 10, 2014 2:49 PM By Meyar Sheik
An average of 67 percent of all online shopping carts are being abandoned, leaving behind billions of dollars in lost revenue for retailers. But by understanding what online shoppers value most – simplicity, transparency and personalization – retailers can convert shopping cart negligence into sales.
Must ReadsJun 10, 2014 2:44 PM By Daniela Forte
In order to be successful with any mobile offering or campaign the three groups should be covered. See the four tactics retailers are doing to implement them.
Must ReadsJun 10, 2014 1:41 PM By Andreas Baumhof
For retailers and card providers, there are several important issues to consider regarding “chip & PIN” EMV technology ahead of the October 2015 deadline. By taking steps now to improve online security, retailers and card providers can ensure that online customer data is protected and avoid dangerous fraudsters and hackers that can potentially ruin brand loyalty and sales down the road.
Must ReadsJun 10, 2014 1:22 PM By Mike O'Brien
Forrester found that 71% of consumers expect to view in-store inventory online, and 50% of them expect to buy products online and pick them up in store.
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