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MULTICHANNEL MERCHANT » MUST READS
Must ReadsAug 03, 2015 10:12 AM By Gary Lee
My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.
Must ReadsAug 01, 2015 11:07 AM By Drit Suljoti
Realizing that no smartphone user wants to have to endlessly zoom in and out while viewing a webpage, Google instituted what many call Mobilegeddon – a mandate requiring sites to feature mobile-friendly design. Here’s a look at an experiment conducted by Catchpoint Systems to determine to what extent – if any – mobile site performance is a factor in determining mobile-friendliness, and hence Mobilegeddon.
Must ReadsJul 30, 2015 3:02 PM By Tim Parry
It seems like if you want to build your cross-border ecommerce strategy into China, it comes down to 5 M-words or phrases. In no particular order, they are…
Must ReadsJul 30, 2015 12:14 PM By Mike O'Brien
Forrester analyst Zia Daniell Wigder told Growing Global attendees that ecommerce innovation is not just U.S.-based but distributed widely around the globe.
Must ReadsJul 29, 2015 6:14 PM By Tim Parry
Even if you are not trying to sell your inventory internationally, chance are, more than 10% of your ecommerce site traffic – and more than 7% of your ecommerce sales – is cross-border. Imagine how much higher those numbers would be if you put a cross-border ecommerce strategy in place?
Must ReadsJul 29, 2015 2:08 PM By MCM Staff
A Deloitte study shows that back-to-school shopping is now spread throughout the year; What’s more, surveyed shoppers favor smartphones over other devices for shopping information. Here are more insights from the results of Deloitte’s Back-to-School and Back-to-College surveys.
Must ReadsJul 27, 2015 11:48 AM By Pini Yakuel
Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Here’s why deployment of data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.
Must ReadsJul 24, 2015 4:50 PM By MCM Staff
After a few months of beta testing, Jet has been cleared for takeoff. And the ecommerce skies have got a little more crowded. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.
Must ReadsJul 22, 2015 11:24 AM By MCM Staff
Twenty-five percent of retailers say Facebook is the top acquisition platform. See how other channels ranked when it comes to selling to the customer.
Must ReadsJul 21, 2015 1:21 PM By MCM Staff
UPS and Staples are teaming up to make it easier to ship UPS packages from any Staples location. See what this will mean for small businesses.