Must Reads ARCHIVE

Alibaba Unveils Omnichannel Retailing Plans for Singles Day 2015  Oct 22, 2015 12:13 PM By MCM Staff

And now Singles Day is going omnichannel: Alibaba says more than 1,000 brands with 180,000 stores in 330 cities across China will synchronize online and offline resources to expand its 2015 11.11 Global Shopping Festival efforts. Here’s a look at what Alibaba hopes is an outline for omnichannel success.

10 Critical Success Factors in the Age of the Customer in 2016  Oct 21, 2015 1:36 PM By MCM Staff

Forrester identified the top 10 critical success factors that will determine if companies thrive or fail in the age of the customer.

7 Points Taken From NRF’s Holiday Consumer Spending Survey  Oct 20, 2015 2:30 PM By Tim Parry

According to the NRF’s Holiday Consumer Spending Survey the average consumer will spend $462.95 on gifts for family members, up from $458.75 last year. But that’s not all you need to know. Here are seven points from the survey you need to consider as you finalize your holiday season strategy.

Why Brazil is an Opportunity for Cross-Border Growth  Oct 20, 2015 11:24 AM By Nicole Wickswat

With a growing middle class and an increasing number of consumers buying online, Brazil is driving the economic growth in Latin America. See how you can make this country part of your cross-border ecommerce plan.

Amazon Creating More Than 100,000 Seasonal Jobs  Oct 20, 2015 8:14 AM By Mike O'Brien

Amazon said it is creating 100,000 seasonal positions across its U.S. network this holiday season to meet increased demand, up from 80,000 hired in 2014.

Email, Loyalty Programs Must Work in Tandem  Oct 16, 2015 1:41 PM By Daniela Forte

While retailers can take full advantage of their marketing plan through email and loyalty programs, both must work seamlessly across touch points or they run the risk of disappointing customers. See why email and loyalty programs are important for your marketing plan.

5 Things You Need to Know About Cross-Border Shoppers  Oct 15, 2015 11:54 AM By Tim Parry

Pitney Bowes released its 2015 Global Online Shopping Study to gain a better understanding of consumers’ perceptions about cross-border ecommerce shopping. Here are the five things you need to know.

New Report Identifies Omnichannel Fulfillment Leaders, Highlights Gaps  Oct 14, 2015 9:52 AM By Mike O'Brien

Given growing customer expectations, more retailers are investing in new omnichannel capabilities, but room for improvement remains, a new report found.

Why Communication Breakdowns Cramp Omnichannel’s Style  Oct 13, 2015 5:37 PM By MCM Staff

In this video taken at 2015, StellaService Co-Founder and CEO Jordy Leiser talks with Multichannel Merchant Managing Editor Tim Parry about some of the in-store communication breakdowns that keep many retailers from offering the perfect omnichannel experience.

Why Mobile Commerce Went from Slow Progression to Fast Domination  Oct 13, 2015 2:57 PM By MCM Staff

Thanks to bigger screens and better user experiences, Bill Siwicki, the Vice President of Mobile Strategy and Research at GPShopper and an adjunct professor at Depaul University Kellstadt Marketing Center, thinks mobile commerce sales could reach 30% of all holiday ecommerce sales in 2015. Watch Multichannel Merchant’s video interview at with Siwicki for his thoughts on geo-targeted marketing, apps, beacons, and more.

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