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MULTICHANNEL MERCHANT » MUST READS
Must ReadsOct 22, 2015 12:13 PM By MCM Staff
And now Singles Day is going omnichannel: Alibaba says more than 1,000 brands with 180,000 stores in 330 cities across China will synchronize online and offline resources to expand its 2015 11.11 Global Shopping Festival efforts. Here’s a look at what Alibaba hopes is an outline for omnichannel success.
Must ReadsOct 21, 2015 1:36 PM By MCM Staff
Forrester identified the top 10 critical success factors that will determine if companies thrive or fail in the age of the customer.
Must ReadsOct 20, 2015 2:30 PM By Tim Parry
According to the NRF’s Holiday Consumer Spending Survey the average consumer will spend $462.95 on gifts for family members, up from $458.75 last year. But that’s not all you need to know. Here are seven points from the survey you need to consider as you finalize your holiday season strategy.
Must ReadsOct 20, 2015 11:24 AM By Nicole Wickswat
With a growing middle class and an increasing number of consumers buying online, Brazil is driving the economic growth in Latin America. See how you can make this country part of your cross-border ecommerce plan.
Must ReadsOct 20, 2015 8:14 AM By Mike O'Brien
Amazon said it is creating 100,000 seasonal positions across its U.S. network this holiday season to meet increased demand, up from 80,000 hired in 2014.
Must ReadsOct 16, 2015 1:41 PM By Daniela Forte
While retailers can take full advantage of their marketing plan through email and loyalty programs, both must work seamlessly across touch points or they run the risk of disappointing customers. See why email and loyalty programs are important for your marketing plan.
Must ReadsOct 15, 2015 11:54 AM By Tim Parry
Pitney Bowes released its 2015 Global Online Shopping Study to gain a better understanding of consumers’ perceptions about cross-border ecommerce shopping. Here are the five things you need to know.
Must ReadsOct 14, 2015 9:52 AM By Mike O'Brien
Given growing customer expectations, more retailers are investing in new omnichannel capabilities, but room for improvement remains, a new report found.
Must ReadsOct 13, 2015 5:37 PM By MCM Staff
In this video taken at Shop.org 2015, StellaService Co-Founder and CEO Jordy Leiser talks with Multichannel Merchant Managing Editor Tim Parry about some of the in-store communication breakdowns that keep many retailers from offering the perfect omnichannel experience.
Must ReadsOct 13, 2015 2:57 PM By MCM Staff
Thanks to bigger screens and better user experiences, Bill Siwicki, the Vice President of Mobile Strategy and Research at GPShopper and an adjunct professor at Depaul University Kellstadt Marketing Center, thinks mobile commerce sales could reach 30% of all holiday ecommerce sales in 2015. Watch Multichannel Merchant’s video interview at Shop.org with Siwicki for his thoughts on geo-targeted marketing, apps, beacons, and more.