MULTICHANNEL MERCHANT » MUST READS
Must ReadsJun 16, 2016 11:05 AM By Mike O'Brien
Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.
Must ReadsJun 14, 2016 11:46 AM By Dave Williams
While there are many order fulfillment tools available, ranging from manual, to automated, to a mix of both, warehouse execution systems are emerging as the solution of choice for many leading manufacturing and distribution companies. Here’s a look at how a WES can address your order fulfillment challenges.
Must ReadsJun 13, 2016 11:33 AM By Anthony Nicalo
Blaming a lack of consumer spending on a recession is easy, but the data shows something more profound. People are still spending money, but instead of shelling out for new possessions, they’re now splurging on experiences. To that end, here are three steps to improve sales moving forward.
Must ReadsJun 09, 2016 7:13 AM By MCM Staff
While e-commerce seems to have reached a saturation point when it comes to the number of consumers who shop online, there has been a steady increase year-over-year in the frequency of consumer purchases, according to the Walker Sands 2016 Future of Retail Study.
Must ReadsJun 03, 2016 11:05 AM By Mike O'Brien
Amazon doesn’t need to take over the last mile of ecommerce delivery, but it does need to reduce its massive shipping cost burden in order to maintain its recent run of profitability, which is the logic behind its recent logistics moves.
Must ReadsJun 01, 2016 3:50 PM By Daniela Forte
Michael Kors completes the acquisition of Michael Kors (HK) Limited, its exclusive licensee of the company in China and other Asia jurisidictions. See what this will mean for Michael Kor’s global footprint in Asia.
Must ReadsJun 01, 2016 2:54 PM By MCM Staff
Deckers Brands announced the appointment of its new CEO last month, succeeding Angel Martinez. See who will take on the role and what it will mean for the brand.
Must ReadsMay 31, 2016 5:27 PM By Mike O'Brien
Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.
Must ReadsMay 31, 2016 3:20 PM By Daniela Forte
The more things change, the more they stay the same. This is certainly the case when it comes to digital marketing trends in 2016 and beyond. See what each of these trends are and how each of them are shaping the retail industry.
Must ReadsMay 31, 2016 10:16 AM By MCM Staff
Elizabeth Arden launched a new digital campaign that pays homage to its founder, Elizabeth Arden. The campaign, “From the Desk of Liz Arden,” which showcases the brand’s history. See who is making cameo appearances in this new digital campaign and how it will help tell the brand story.
by Jamin Dick
Posted 4 days ago
by Curt Barry
Posted 1 week ago