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MULTICHANNEL MERCHANT » MUST READS
Must ReadsFeb 29, 2016 2:41 PM By Daniela Forte
With Best Buy shutting down its marketplace for third party sellers, two questions are on everyone’s mind: Where will the electronics and appliances retailer focus next, and was this a smart move? See what one industry expert had to say.
Must ReadsFeb 29, 2016 1:38 PM By Tim Parry
Leap Day comes but once every FOUR years… So in theory, retailers had 4 years since Leap Day 2012 to figure out their next Leap Day marketing plan. Either way, it made Leap Day a new selling holiday, as savvy merchants looked to take advantage of the extra day. Here are 29 good and not-so-good Leap Day emails sent to Multichannel Merchant staff members, and what made them want to click away.
Must ReadsFeb 26, 2016 1:42 PM By Daniela Forte
Wayfair announced last week that its fourth quarter direct sales grew 98% to $686 million in the fourth quarter compared to 2014, during its earnings call Wayfair CEO Niraj Shah explained how Wayfair has grown its direct business, which is 93% of total net revenue. On top of that, Wayfair announced the launch of its new catalog, which will marry its online and offline business together. See what else Wayfair has cooking in the months ahead.
Must ReadsFeb 25, 2016 11:51 AM By Daniela Forte
Schuler Shoes achieved success when it was able to decrease its website bounces, gained improvements in its search and navigation pages and increase time spent on the site after implementing a search and navigation plugin. See what other improvements were made for the brand.
Must ReadsFeb 24, 2016 11:08 AM By Tim Parry
Consumers in the Middle East love to shop, and shoppers in countries such as Saudi Arabia, United Arab Emirates, and Egypt have shown a penchant for ecommerce shopping. Iyad Kamal, COO of global logistics and transportation solutions provider Aramex, explains why customers in the Middle East are willing to wait 3 to 4 days for slower shipping from the U.S.
Must ReadsFeb 23, 2016 2:00 PM By MCM Staff
Visa Inc., has announced that its Visa Checkout will be further expanding its availability to several more countries, see which countries have made the cut and what this will mean for global merchants and customers.
Must ReadsFeb 22, 2016 1:38 PM By Daniela Forte
In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back. See what results this strategy did to help the brand.
Must ReadsFeb 19, 2016 3:16 PM By Mike O'Brien
Amazon is once again on the move in logistics and delivery, with Reuters reporting its courier-based Amazon Flex network is making parcel deliveries in addition to the typical everyday goods being sent to Prime members.
Reuters said Amazon did acknowledge that drivers for Amazon Flex in Texas had already begun mixing in parcel deliveries with regular Prime Now orders. Amazon Flex, which allows couriers to sign up for delivery shifts via an app, is currently available in 14 cities including Seattle, Las Vegas, Phoenix and Dallas.
Must ReadsFeb 18, 2016 9:55 AM By Tim Parry
Getting ready to expand your ecommerce presence into China? You may want to give it a second though, and think, instead, about venturing into Latin America. Perry Ellis International Vice President of Ecommerce and Digital Marketing Jose Nino shares 5 lessons his company learned about doing cross-border business in Latin America.
Must ReadsFeb 18, 2016 9:08 AM By Tim Parry
The MCM Outlook 2016 survey results are in… and it looks like Canadian consumers are U.S. merchants’ cross-border buddies. While Canada may not be a surprise as the most-popular country U.S.-based merchants sell into, the other four may be a shot. Click through to find out, and let us know which countries you’re selling into.
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