Must Reads ARCHIVE

Why Customers Still Shop Offline  Aug 27, 2014 4:01 PM By Daniela Forte

While online retail has seen rapid growth, an overwhelming majority of U.S. retail sales take place offline (92%) according to Forrester Research. A survey done by Ripen eCommerce took a look at why consumers would most likely make the purchase in-store vs. online.

Building a Global Ecommerce Brand in Time for the Holiday Rush  Aug 27, 2014 1:23 PM By Nataly Kelly

With the holiday sales season quickly approaching, it’s the perfect time to examine whether your company is effectively reaching its total addressable market with native, high-quality multilingual content that reflects the way your customers live, act and speak. If you aren’t, now is the time for action. And, if you think it’s impossible to “go global” before the holiday season, think again.

Brick and Mortar Retailers Capitalize on Beacon Opportunity  Aug 26, 2014 4:41 PM By Rory Dennis

The growing prevalence of in-store technology is changing the game and revolutionizing customer communication, order fulfillment and beyond. One of the latest technologies to shake things up is beacons.

Decluttering the marketing channels with personalization  Aug 26, 2014 1:35 PM By Grant Halloran

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point.

Consumers Demand Omnichannel, So Where Do You Begin?  Aug 26, 2014 1:26 PM By Heather Bonura

The key to implementing a successful omnichannel strategy is to prioritize your tactics based on your business goals and to walk before you run.

Merchants Refine Omnichannel Strategy as Demand Grows  Aug 26, 2014 12:16 PM By Mike O'Brien

As retailers continue to battle Amazon’s quick and cheap approach, omnichannel strategy is becoming an increasingly important weapon in their arsenal.

Virtual Inventory a Key Piece of Omnichannel Success  Aug 26, 2014 11:58 AM By Mike O'Brien

As merchants look to implement omnichannel commerce to serve the heightened expectations of anytime/anywhere customers, virtual inventory is one way to meet this demand in a cost-effective manner.

Looking at Marketing Performance from the Outside In  Aug 25, 2014 2:43 PM By Janice Smithers

It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.

Pre-Holiday Power-Up: Building Better Subscriber Profiles  Aug 25, 2014 12:15 PM By Jim Davidson

Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.

Jewelry, Apparel Drive July Boost in Online Sales  Aug 25, 2014 11:01 AM By Daniela Forte

Jewelry led the way with online sales up 18%, followed by clothing accessories at 17% and packaged goods at 16%. Books and magazines saw 7% growth in July.






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