Must Reads ARCHIVE

eBay: 79% of Global Shoppers Prefer PayPal  Jul 31, 2014 8:58 AM By Tim Parry

PayPal’s global business generated $986 million in revenue in the second quarter, and international revenue grew at a rate of 19% year over year. Here’s a look at what’s sparked the 11th consecutive quarter of global growth for PayPal.

Social Media is Driving Customer Engagement  Jul 30, 2014 10:11 AM By Daniela Forte

Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.

How To Survive The Holiday Season: Become Your Customer’s Best Friend  Jul 29, 2014 9:44 PM By Jay Henderson

Last holiday season, online retailers focused on streamlining the shopping experience so consumers could more easily find what they were looking for. So how can retailers build on this momentum? By taking the customer relationship one step further and getting inside the customer’s inner circle of trust as one of their “best friend brands.”

MCM Outlook: Global Ecommerce Opportunity Beckons  Jul 29, 2014 12:14 PM By Mike O'Brien

If you’re a merchant and you’re not engaged in global ecommerce, you’re missing out on a massive opportunity. Are you ready to build your global ecommerce business? Download this MCM Outlook 2014 report.

Holiday Planning: Easy as a Day at the Beach  Jul 27, 2014 2:52 PM By Jim Davidson

It can be a struggle for ecommerce marketers to simply start your holiday planning, especially when you are likely more focused on trying to squeeze in one more trip to the beach. The fact is, you need to start your holiday planning now.

Apple’s Sales Growth in India is Great for Global Ecommerce  Jul 25, 2014 7:21 AM By Tim Parry

While India is seen as an emerging economy, it is still an immature global ecommerce market. Here’s why Apple’s iPhone and iPad sales there should help it grow.

Growing Global Attendees Challenged to Pursue Major Opportunity  Jul 23, 2014 11:02 AM By Mike O'Brien

Attendees at Multichannel Merchant’s Growing Global conference last week heard again and again that the global ecommerce window is wide open.

Families Following an Omnichannel Back-to-School Shopping Path  Jul 23, 2014 11:02 AM By Tim Parry

Back-to-school shoppers are taking advantage of all the options offered to them in today’s omnichannel environment, and toggling between channels and devices to facilitate different parts of the shopping experience.

More than 70% of Mobile Visitors Have No Intention to Buy  Jul 22, 2014 4:21 PM By Tim Parry

Moosejaw, the outdoor retailer known for its quirky marketing, recently surveyed over 19,000 visitors on their mobile shopping habits. So what did they find out?

7 Ways to Increase Your Ecommerce Conversion Rate  Jul 22, 2014 4:09 PM By Tim Parry

Every brand needs converts: people who make the transition from browsers to buyers. In ecommerce, conversion is also a key metric by which to analyze your store’s performance. If your marketing strategy is working you’ll have plenty of traffic, but what percentage of those visitors make a purchase—the conversion rate—is the true measure of success. […]






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