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Must Reads ARCHIVE

Amazon 20th Anniversary Shows How Ecommerce and Marketing Have Evolved  Sep 30, 2014 4:16 PM By Joe Colopy

This year marks Amazon’s 20th anniversary, and few can argue the company’s defining and revolutionary impact on commerce. So, as we reflect back on 20 years of Amazon and what lies ahead, what do commerce marketers need to consider in order to stay ahead of the competition?

What Omnichannel Shoppers Mean for Retailers and Customer Loyalty  Sep 30, 2014 3:59 PM By Graeme Grant

In our omnichannel world, creating loyal customers will come down to being relevant to each shopper – whenever and however they choose to interact with you, whether that’s in-store, online, via email or on a mobile device.

Sears Adds Returns, Exchanges to In-Car Pickup  Sep 30, 2014 8:15 AM By Mike O'Brien

To take advantage of the new return/exchange service, customers can visit sears.com, click on the customer service link, choose “returns and exchanges” and follow the prompts to identify the item. For an exchange, they select a new item and get an email confirmation when the replacement is ready for pickup.

Once at the store, they park in a designated In-Vehicle Pickup spot, and notify the store of their arrival via the app. A timer will start on the phone, and a Sears associate will arrive within five minutes and complete the return or exchange.

Sport Chalet Re-Launches Website  Sep 25, 2014 10:45 AM By Daniela Forte

The re-launch, which took roughly six months to complete, included a complete redesign of the site, incorporation of features such as Find in Store, sale of a gift cards, and the creation of a community section that integrates customer stories, pictures and experiences.

Deloitte Forecast: DTC Holiday Sales to Increase 13.5% to 14%  Sep 24, 2014 9:38 AM By Tim Parry

How huge is Holiday 2014 going to be? Deloitte says overall holiday sales are expected to rise 4% to 4.5%, and digital interactions expected to influence 50% of retail store sales.

Building an Effective Strategy for International Returns  Sep 23, 2014 10:51 AM By Michael Lamia

Retailers face many unique challenges when selling online to international markets. For example, U.S. merchants need to know what imports are prohibited; when to apply import duties, taxes and tariffs; and how to comply with country-specific forms, country-specific product coding, and local shipping rules.

Smart Furniture Launches Responsive Design Website  Sep 23, 2014 9:48 AM By Daniela Forte

Online furniture retailer Smart Furniture launched its responsive website in August after it saw a change in its web traffic. Here is what T.J. Gentle, president and CEO of Smart Furniture had to say.

4 Key Findings from ChannelAdvisor’s Holiday Ecommerce Study  Sep 23, 2014 7:39 AM By Tim Parry

ChannelAdvisor has released the holiday results of its “Multichannel E-Commerce Study,” which surveyed more than 200 online retailers in the U.S. and U.K. that averaged $3 million to $5 million in revenue in 2013. Here are four key findings that should help you adjust your planning in time for the holidays.

CASL Could Have Big Effect on U.S. Marketers  Sep 22, 2014 11:17 AM By Khizar A. Sheikh and Lauren X. Topelsohn

U.S.-based businesses that engage in marketing activities directed to Canadian residents – both business and individuals – could find themselves on the receiving end of some hefty fines.

Click Fraud: A Multi-Billion Dollar Bot Problem  Sep 22, 2014 10:48 AM By Rami Essaid

While we have all heard about the horror stories of click fraud, an ecommerce company’s ad campaign suffers a malicious botnet invasion that drives CTR costing the company tens of thousands in dollars in click fraud with no offsetting revenue benefit, but what do we really know the impact of this invasion? Here is what you need to know about click fraud.






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