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MULTICHANNEL MERCHANT » MUST READS
Must ReadsJan 05, 2015 1:54 PM By Michael DeSimone
Beyond the holiday shopping headlines, there’s another economic story that retailers are following: the increasing strength of the U.S. dollar.
Must ReadsJan 05, 2015 11:02 AM By MCM Staff
Sellers on Amazon from more than 100 countries around the world fulfilled orders to customers in 185 countries using the Fulfillment By Amazon service.
Must ReadsJan 02, 2015 8:48 AM By Tim Parry
We interrupt the Ohio State-Bama game to bring you MayhemSale, pop-up ecommerce at its finest. Items sold right out of Matt and Shannon’s home… while they’re in New Orleans for the Sugar Bowl. Here’s a look at how Allstate’s in-game commercial campaign raised awareness about posting vacation plans to social media… and broke the internet.
Must ReadsDec 31, 2014 11:48 AM By Michael Osborne
2015 is the year when the promise of cross-channel marketing nirvana is fulfilled, finally. For marketers who are open to the concept, they can have a partner in innovation vs. a vendor of technology. That’s because the technology has caught up to the vision.
Must ReadsDec 31, 2014 10:43 AM By Michael Nguyen
Many merchants think that SEO strategies are no longer effective, are expensive, and are not worth the effort. But nearly 90% of consumers use search engines for purchase decisions. How do you improve your visibility? Here are five strategies every merchant should deploy.
Must ReadsDec 30, 2014 3:08 PM By Tim Parry
Buy online, pickup in store is supposed to be a major differentiator for omnichannel retailers. But is it really that convenient? Here’s what StellaService found out.
Must ReadsDec 29, 2014 4:33 PM By Himanshu Sareen
To celebrate the 2015, Icreon has published its annual Anti-Trends ecommerce Report, which focuses on big ideas it doesn’t expect to see happen this coming year. So without further ado…
Must ReadsDec 29, 2014 3:57 PM By Ian Goldman
Shipping cost and speed is reliant upon a number of factors like distance, package weight and size, so determining the fastest, cheapest way to ship an item is not a straightforward task. But there are features that you can look for in your ecommerce platform that simplify the process by doing much, or all, of the work for you.
Must ReadsDec 26, 2014 3:05 PM By Tom Fougerousse
Handling returns appropriately will do wonders for your reputation and build trust in the long run, and falling behind can become a customer service nightmare. Here are some suggestions to make your returns experience a positive one for both you and your customers.
Must ReadsDec 22, 2014 4:33 PM By Mike O'Brien
eBay said 83 businesses – including online merchants as well as retailers with physical stores – have joined its eBay Local pilot program in Brooklyn, NY., offering a range of delivery options, including $5 same-day and in-store pickup, to consumers through eBay’s website and mobile apps.
The Brooklyn trial is taking place as the company shifts the focus of Amazon Local more toward its core marketplace sellers, with less emphasis on major retailers.