MULTICHANNEL MERCHANT » MUST READS
Must ReadsJan 06, 2015 4:50 PM By Daniela Forte
The holiday shopping season saw strong online and mobile sales with online sales up 13.9% year-over-year. See what other key metrics made an impact on the 2014 holiday season.
Must ReadsJan 06, 2015 3:01 PM By Daniela Forte
Staples announced the availability of ambient alerts for its Staples Connect platform, providing visual notification outside of the Staples Connect app. See what other features are available with the ambient alerts.
Must ReadsJan 06, 2015 12:05 PM By Daniela Forte
Coach announced it is acquiring luxury footwear brand Stuart Weitzman through a private equity firm Sycamore Partners. See what this will mean for both brands.
Must ReadsJan 05, 2015 1:54 PM By Michael DeSimone
Beyond the holiday shopping headlines, there’s another economic story that retailers are following: the increasing strength of the U.S. dollar.
Must ReadsJan 05, 2015 11:02 AM By MCM Staff
Sellers on Amazon from more than 100 countries around the world fulfilled orders to customers in 185 countries using the Fulfillment By Amazon service.
Must ReadsJan 02, 2015 8:48 AM By Tim Parry
We interrupt the Ohio State-Bama game to bring you MayhemSale, pop-up ecommerce at its finest. Items sold right out of Matt and Shannon’s home… while they’re in New Orleans for the Sugar Bowl. Here’s a look at how Allstate’s in-game commercial campaign raised awareness about posting vacation plans to social media… and broke the internet.
Must ReadsDec 31, 2014 11:48 AM By Michael Osborne
2015 is the year when the promise of cross-channel marketing nirvana is fulfilled, finally. For marketers who are open to the concept, they can have a partner in innovation vs. a vendor of technology. That’s because the technology has caught up to the vision.
Must ReadsDec 31, 2014 10:43 AM By Michael Nguyen
Many merchants think that SEO strategies are no longer effective, are expensive, and are not worth the effort. But nearly 90% of consumers use search engines for purchase decisions. How do you improve your visibility? Here are five strategies every merchant should deploy.
Must ReadsDec 30, 2014 3:08 PM By Tim Parry
Buy online, pickup in store is supposed to be a major differentiator for omnichannel retailers. But is it really that convenient? Here’s what StellaService found out.
Must ReadsDec 29, 2014 4:33 PM By Himanshu Sareen
To celebrate the 2015, Icreon has published its annual Anti-Trends ecommerce Report, which focuses on big ideas it doesn’t expect to see happen this coming year. So without further ado…
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