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MULTICHANNEL MERCHANT » MUST READS
As consumers tap and swipe at the portable screens that command so much of their attention, they leave data fingerprints that reveal their wants and needs. Action analytics helps marketers read these data trails to better understand their customers and, ultimately, give them the best possible mobile experience.
In five years, new innovations will make buying local du jour once again, according to IBM’s 8th-annual IBM 5 in 5 list of innovations that have the potential to change the way people work, live and interact during the next five years. Here’s why IBM predicts the decline of ecommerce and the rebirth of the in-store shopping experience.
Mobile holiday shopping has increased 80% over 2012 with nearly 20% of sales coming from mobile devices, according to a press release.A recent survey by Tripwire, Inc., found that consumers are not concerned about security as they are about convenience.
The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.
With the addition of three new distribution centers in California, Atlanta, and Ohio, Home Depot announced plans on Dec. 11 to develop same-day shipping capabilities.
As we wrap up another year, merchants are now looking into what they can expect for 2014 in the ecommerce world. This article will look back at what was hot in 2013, and what merchants should focus on moving into 2014, including creating targeted, personalized and seamless shopping experience for consumers.
What will retail look like in 2014? Contributing writer Jonathan Levitt sees two major emerging trends occurring in the New Year: the rise of the ubiquitous shopper and wide-scale retail automation.
Fraud is one of the most common reasons cardholders file a chargeback. But within the category of fraud is a concept quite troubling – friendly fraud. Referred to as chargeback fraud or cyber shoplifting, this type of chargeback is difficult to detect and prevent.
With the help of Bluetooth technology, shoppers can now tailor their shopping experience inside one of 254 Apple stores throughout the United States, through the new iBeacon mobile app.
With shoppers increasingly using mobile devices to make purchases, Shopatron saw an increase in its Cyber Monday sales of 52% over the 2012 holiday season, according to a press release by Shopatron.
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by Aaron Beach
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by Eido Gal
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