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Must Reads ARCHIVE

Addressing the Brick-and-Mortar Blind Spot  Sep 10, 2013 11:50 AM By Ralph Crabtree

Here’s the challenge: no clicks are generated when a brick-and-mortar shopper steps into a store or stops at a display, and data capture is not simple or straightforward. How do retailers address this?

4 Ways a Retail Dashboard Makes Data More Valuable  Sep 10, 2013 10:41 AM By Steve Wellen

Most marketers rely on data to do their job well. However, most either don’t have access to the right data, or can’t make sense of it. Here are four ways a dashboard can bridge the chasm between the data you have and the insights you need.

Personalizing Your Messaging for Pet Owners  Sep 10, 2013 10:05 AM By Jaime Singson

Pet owners are an expanding segment of the population in the United States. Personalizing creative for a large variety of consumers is neither impossible nor cost-prohibitive. Here’s why it takes a two-pronged approach that combines good targeting with dynamic creative tools.

How to Sell Efficiently on eBay and Amazon  Sep 09, 2013 9:56 AM By Lisa Steinhart

Marketplaces represent a great revenue opportunity for omnichannel merchants. But as Midwest Photo Exchange learned, the devil is in the details. Here’s why the more time you spend preparing your items and integrating your infrastructure will help you better control your costs and add to your bottom line.

Keeping a Good Brand Reputation in a Digital World  Sep 09, 2013 9:48 AM By Debra Ellis

The addition of ratings to search results can stop prospective buyers before they visit the website or store. The best marketing message on an optimized website and top notch customer service have no effect if people stay away. Here’s how you can build and manage your company’s reputation.

What to Consider With International Shipping  Sep 03, 2013 11:02 AM By Daniela Forte

Considering international shipping may not be an easy decision to make. Before you embark on the overseas journey, industry experts offer these four tips to help make the choice a bit easier.

The Amazon Warehouse Boom  Aug 30, 2013 12:12 PM By Erin Lynch

Amazon has been making major investments domestically and internationally to its fulfillment operations. In fact, since 2010 alone, Amazon has invested $14 billion in building new warehouses and hiring additional back-end staff all in an effort to bring more products, to more people, the fastest way possible.

BooJee Beads Gets Conversion Lift from Product Videos  Aug 28, 2013 8:30 AM By Daniela Forte

BooJee Beads, a maker of decorative lanyards and ID badge holders, saw an increase in the conversion rates of visitors who watched video after it was added to each of its product pages. Here’s how conversion rates of product pages with video differed from product pages without them.

5 Ways Site Search Data Creates Better Merchandising  Aug 27, 2013 12:16 PM By Geoff Brash

By understanding your customers’ intent – in their own words – you are better able to merchandise your site (and search results pages) with compelling offers and messages – in a visually optimized way – that will help improve a customer’s likelihood of making a purchase. Here are 5 tips for how you can better use your site search reporting data to create more relevant and engaging online experiences.

New Logistics Management Solution Helps Classic Alaska Sales Jump  Aug 27, 2013 11:07 AM By Erin Lynch

When Classic Alaska Trading Company decided to revamp and upgrade its online and shipping operations the challenge seemed almost as daunting as climbing to the top of the highest peak in Mount McKinley. But after a seamless integration of a new logistics management solution, it found that it was saving money, time, and driving online sales.






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