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Must Reads ARCHIVE

Mobile Accounts for 45% of Holiday Ecommerce Traffic  Jan 06, 2015 4:50 PM By Daniela Forte

The holiday shopping season saw strong online and mobile sales with online sales up 13.9% year-over-year. See what other key metrics made an impact on the 2014 holiday season.

Staples Announces Availability of Ambient Alerts  Jan 06, 2015 3:01 PM By Daniela Forte

Staples announced the availability of ambient alerts for its Staples Connect platform, providing visual notification outside of the Staples Connect app. See what other features are available with the ambient alerts.

Coach Acquires Stuart Weitzman  Jan 06, 2015 12:05 PM By Daniela Forte

Coach announced it is acquiring luxury footwear brand Stuart Weitzman through a private equity firm Sycamore Partners. See what this will mean for both brands.

U.S. Currency Boom Impacts Global Ecommerce  Jan 05, 2015 1:54 PM By Michael DeSimone

Beyond the holiday shopping headlines, there’s another economic story that retailers are following: the increasing strength of the U.S. dollar.

Amazon Sellers Sold More Than 2 Billion Items in 2014  Jan 05, 2015 11:02 AM By MCM Staff

Sellers on Amazon from more than 100 countries around the world fulfilled orders to customers in 185 countries using the Fulfillment By Amazon service.

Who Won the Sugar Bowl? Allstate’s Mayhem Sale  Jan 02, 2015 8:48 AM By Tim Parry

We interrupt the Ohio State-Bama game to bring you MayhemSale, pop-up ecommerce at its finest. Items sold right out of Matt and Shannon’s home… while they’re in New Orleans for the Sugar Bowl. Here’s a look at how Allstate’s in-game commercial campaign raised awareness about posting vacation plans to social media… and broke the internet.

In 2015, Technology Catches Up with Cross-channel Marketing  Dec 31, 2014 11:48 AM By Michael Osborne

2015 is the year when the promise of cross-channel marketing nirvana is fulfilled, finally. For marketers who are open to the concept, they can have a partner in innovation vs. a vendor of technology. That’s because the technology has caught up to the vision.

5 SEO Strategies All Merchants Need to Implement Now  Dec 31, 2014 10:43 AM By Michael Nguyen

Many merchants think that SEO strategies are no longer effective, are expensive, and are not worth the effort. But nearly 90% of consumers use search engines for purchase decisions. How do you improve your visibility? Here are five strategies every merchant should deploy.

How Convenient is Buy Online, Pickup In Store?  Dec 30, 2014 3:08 PM By Tim Parry

Buy online, pickup in store is supposed to be a major differentiator for omnichannel retailers. But is it really that convenient? Here’s what StellaService found out.

4 Ecommerce Trends to Discard in 2015  Dec 29, 2014 4:33 PM By Himanshu Sareen

To celebrate the 2015, Icreon has published its annual Anti-Trends ecommerce Report, which focuses on big ideas it doesn’t expect to see happen this coming year. So without further ado…






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