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Must Reads ARCHIVE

3 Ways Ecommerce Can Mimic the In-Store Experience  Oct 28, 2013 11:30 AM By Jeff Hunt

New technologies and approaches are working hard at enabling online retailers to more successfully mimic the real store feel to drive brand loyalty and boost sales. Here are three tips merchants can leverage to deliver more successful in-store experiences on the web in today’s market

5 Hottest Trends for Effective Ecommerce Emails  Oct 26, 2013 12:30 PM By MCM Staff

According to analytical firm Custora, customer purchase through email has increased to almost 7% in the last four years. They further concluded that email (with 0.88%) was 40 times more effective than Facebook and Twitter (0.01% each) at acquiring ecommerce customers. Only an insignificant percentage of customers make purchases via Facebook and Twitter. Therefore, after powerful organic search […]

Recurring Subscription Model Appeals to Customers and Merchants  Oct 21, 2013 11:20 AM By Brendan O’Brien

Target recently announced the introduction of a subscription billing service for providing baby supplies to new moms and dads. Here’s why the recurring subscription model may be the next big thing in omnichannel.

2014 is the Year of Mobile App Insights  Oct 16, 2013 6:36 AM By Bob Moul

As 2014 approaches, the very factors that have kept mobile measurement in the background are about to push app analytics front and center. The mobile channel is growing as a revenue driver, merchants are beginning to integrate apps with other communication efforts, and technology platforms are emerging to support in-depth measurement of app activity.

Quill.com Names Sergio Pereira as President  Oct 11, 2013 11:26 AM By Daniela Forte

Quill.com, named Sergio Pereira as president. Pereira replaces Mike Patriarca, who was named senior vice-president, global transformation for parent company Staples, Inc.

2014 Operations Summit Call for Speakers  Oct 08, 2013 10:18 AM By Erin Lynch

Operations Summit 2014 has announced a Call for Speakers! Our content covers all direct-to-customer operations and fulfillment tactics and strategies and if you would like to propose a session, workshop, or roundtable, we want to hear from you!

Google Same-day Delivery Service Expands Reach  Sep 30, 2013 1:33 PM By Daniela Forte

Google announced that its Google Shopping Express, a same-day delivery service, is now available to everyone in the Bay area from San Francisco to San Jose, according to a press release.

6 Ways to Make Your Videos Holiday-Ready  Sep 28, 2013 6:39 PM By Dr. Melody King

Getting your videos decked out for the holidays is fairly effortless and takes little time. Here are a few suggestions to get you started.

Catalog Mailers May See 5.9% to 6.1% Postal Rate Increase  Sep 26, 2013 3:31 PM By Daniela Forte

Catalog mailers may see, on average, a 5.9% postal rate increase based on price changes the U.S. Postal Service has proposed to the Postal Regulatory Commission, according to a statement emailed to Multichannel Merchant by the American Catalog Mailers Association.

TruST Outlines Potential Cost of Marketplace Fairness Act  Sep 26, 2013 1:30 PM By Erin Lynch

While some merchants say the Marketplace Fairness Act could put them out of business, one industry expert shared his thoughts on what the true cost the MFA will be for retailers.






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