Subscribe To X
MULTICHANNEL MERCHANT » MUST READS
Usability testing can help store owners improve their shopping carts to eliminate any anxiety or confusion throughout the checkout process and lead customers seamlessly through the conversion funnel. To help owners utilize usability testing to beat the shopping cart abandonment average, we’ve pulled together this list of the top five user testing tips for ecommerce.
The True Simplification of Taxation, also known as TruST, is asking millions of catalog shoppers to let the House Judiciary Committee know how the passing of the Marketplace Fairness Act could affect them as shoppers.
After a one year test program, Amazon has decided to remove its lockers from both Staples Inc. and RadioShack Corp. Both retailers have said the delivery program either didn’t meet it’s criteria or match up with its fulfillment strategy.
A new study has found that nearly one in three victims of identity theft have chosen to avoid specific merchants after they have fallen victim to fraud. Here is a quick snap shot into how merchants are handling fraud.
Are you looking to expand your U.S.-based business globally? There may be some things you will need to consider before moving towards the international route.
Here’s the challenge: no clicks are generated when a brick-and-mortar shopper steps into a store or stops at a display, and data capture is not simple or straightforward. How do retailers address this?
Most marketers rely on data to do their job well. However, most either don’t have access to the right data, or can’t make sense of it. Here are four ways a dashboard can bridge the chasm between the data you have and the insights you need.
Pet owners are an expanding segment of the population in the United States. Personalizing creative for a large variety of consumers is neither impossible nor cost-prohibitive. Here’s why it takes a two-pronged approach that combines good targeting with dynamic creative tools.
Marketplaces represent a great revenue opportunity for omnichannel merchants. But as Midwest Photo Exchange learned, the devil is in the details. Here’s why the more time you spend preparing your items and integrating your infrastructure will help you better control your costs and add to your bottom line.
The addition of ratings to search results can stop prospective buyers before they visit the website or store. The best marketing message on an optimized website and top notch customer service have no effect if people stay away. Here’s how you can build and manage your company’s reputation.