MULTICHANNEL MERCHANT » MUST READS
Must ReadsDec 26, 2014 3:05 PM By Tom Fougerousse
Handling returns appropriately will do wonders for your reputation and build trust in the long run, and falling behind can become a customer service nightmare. Here are some suggestions to make your returns experience a positive one for both you and your customers.
Must ReadsDec 22, 2014 4:33 PM By Mike O'Brien
eBay said 83 businesses – including online merchants as well as retailers with physical stores – have joined its eBay Local pilot program in Brooklyn, NY., offering a range of delivery options, including $5 same-day and in-store pickup, to consumers through eBay’s website and mobile apps.
The Brooklyn trial is taking place as the company shifts the focus of Amazon Local more toward its core marketplace sellers, with less emphasis on major retailers.
Must ReadsDec 22, 2014 10:32 AM By Brennan Carlson
2014 was the year of big data and omnichannel, but digital marketers will need to move beyond these over-hyped trends and embrace change to stay on top in 2015. Here are five predictions that I think will shape email marketing over the next year.
Must ReadsDec 22, 2014 10:10 AM By Andy Zimmerman
In this article we’ll look at how web personalization can influence the last two phases of the buyer’s journey – creating repeat customers – as well as some examples of how relevant engagement can transform into loyalty to your brand.
Must ReadsDec 16, 2014 8:05 PM By Tim Parry
FedEx is doing a little holiday shopping of its own: On Monday, FedEx announced it would acquire GENCO, and on Tuesday, it acquired Bongo International. Here’s a look at the acquisitions.
Must ReadsDec 12, 2014 11:00 AM By Daniela Forte
The National Retail Federations reported a 0.6% increase in retail sales for the month of November, they say is aligned with their holiday forecast. See what else The NRF had to say about the holiday shopping season.
Must ReadsDec 11, 2014 6:52 AM By MCM Staff
In many ways, Australia is a natural for ecommerce. With 36 million people spread across a continent, Australia has one of the lowest population densities in the world. Australians are accustomed to long-distance shopping, and they are also highly computer literate and wired.
Must ReadsDec 10, 2014 1:11 PM By Daniela Forte
Staples announces Staples Exchange, a new platform allowing merchants to offer products to customers through all of its ecommerce channels, see what else this will mean for Staples.
Must ReadsDec 09, 2014 1:54 PM By Patrick Gorman
Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.
Must ReadsDec 03, 2014 12:58 PM By Tim Parry
Mobile commerce has arrived, and proved to be a game-changer this Cyber Weekend. Here’s a look at what drove shoppers to their smart phone, and a look at some retailers’ mobile commerce success stories.