Must Reads ARCHIVE

USPS Makes Innovative Changes  May 10, 2013 2:57 PM By Daniela Forte

It’s all about innovation for the U.S. Postal Service. The key areas of innovating are centered on how they can market their products and services.

Five Reasons You Should be Using SMS Based Marketing  May 09, 2013 6:37 PM By , ()

SMS marketing is still a powerful tool that can help booze customer engagement. Here are a few reasons why you should be using it in your marketing campaign right now.

Consumers Want Customized In-Store Experience Over Online Shopping  May 09, 2013 3:49 PM By Erin Lynch

More than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce sites, according to a recent survey. The survey found that shoppers gravitate towards retail locations that offer customized shopping experiences.

Survey Finds Catalog Mailers Prefer Monday Delivery  May 09, 2013 2:13 PM By Daniela Forte

The American Catalog Mailers Association surveyed catalog mailers to gauge how their mailings change and according to survey results, 44.1% prefer Monday as the day of choice to get the catalog in the mailbox.

Target Unveils Cartwheel on Facebook  May 08, 2013 8:29 PM By Erin Lynch

Target is attempting to do what so many ecommerce companies have been trying to do but failed: turning Facebook followers in Facebook buyers.

Senate’s Marketplace Fairness Act Debated on Twitter  May 07, 2013 7:02 PM By Erin Lynch

Less than 24-hours after the Senate passed the Marketplace Fairness Act, users across Twitter took to the social media site to express their frustration on how the tax, if passed by the House of Representatives, will impact their lives as consumers.

Free Shipping for First Timers  May 07, 2013 5:52 PM By Erin Lynch

One of the hot topics on the tip of many retailers’ tongues this year is mastering the art of free shipping. It is not only a great tool to get your company to standout against your competitors but it can also help lower your shopping cart abandonment rate.

Wal-Mart Builds New Global Technology Platform  May 07, 2013 2:31 PM By Daniela Forte

Wal-Mart is attempting to take the ecommerce market share from its competitor Amazon by building a global technology platform.

Ship-from-Store Distribution: Is It Right For You?  May 06, 2013 3:26 PM By Daniela Forte

In order to compete with today’s multichannel retail environment, retailers must provide access to merchandise where shoppers want it. In order to do that, many companies are executing a ship-from-store model as part of the fulfillment supply chain, according to a whitpaper from Fortna.com.

How to Optimize Search for Mobile Customers  May 02, 2013 8:28 PM By Erin Lynch

Nearly half of the mobile users that visit ecommerce sites on their phones are smartphone users, according to SLI Systems. Which means that your site and, and more importantly, your search functions need to be mobile and tablet ready.






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