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Free Shipping for First Timers  May 07, 2013 5:52 PM By Erin Lynch

One of the hot topics on the tip of many retailers’ tongues this year is mastering the art of free shipping. It is not only a great tool to get your company to standout against your competitors but it can also help lower your shopping cart abandonment rate.

Wal-Mart Builds New Global Technology Platform  May 07, 2013 2:31 PM By Daniela Forte

Wal-Mart is attempting to take the ecommerce market share from its competitor Amazon by building a global technology platform.

Ship-from-Store Distribution: Is It Right For You?  May 06, 2013 3:26 PM By Daniela Forte

In order to compete with today’s multichannel retail environment, retailers must provide access to merchandise where shoppers want it. In order to do that, many companies are executing a ship-from-store model as part of the fulfillment supply chain, according to a whitpaper from Fortna.com.

How to Optimize Search for Mobile Customers  May 02, 2013 8:28 PM By Erin Lynch

Nearly half of the mobile users that visit ecommerce sites on their phones are smartphone users, according to SLI Systems. Which means that your site and, and more importantly, your search functions need to be mobile and tablet ready.

Users Generate 70% of Pinterest Engagement  May 02, 2013 8:14 PM By Daniela Forte

Even though 70% of Pinterest engagement are generated by users, according to a study from Digitas and Curalate, in an article by ClickZ, retailers aren’t embracing it.

Your Site’s Design Could Mean a Drop in Sales  May 02, 2013 6:55 PM By Erin Lynch

While retailers are obsessing over how to avoid cart abandonment, they might want to start looking at their home and product pages first in order to decrease early abandoners

Know the Basics with Search Marketing  May 02, 2013 5:56 PM By Daniela Forte

Search marketing goes beyond the organization of a keyword list in order to be effective with content optimization. Marketers need to know the basics in order to enhance their search marketing, according to Social Media Club.

Reaction to #JCPListens Storified  May 02, 2013 2:03 PM By Erin Lynch

Users from across Twitter have responded to JCP’s new ad campaign in which the retailer apologized for their changes in coupons, discounts and store layout and simply asks their customers to “come back.”

Stamps.com Announces Shipping Integration with ChannelAdvisor  May 01, 2013 9:05 PM By Daniela Forte

Stamps.com, provider of USPS postage online and shipping software announced its integration with cloud-based ecommerce service company ChannelAdvisor, according to a press release. It will give ChannelAdvisor customers new tools to streamline their order fulfillment process.

Making Your Site Search Results Stand Out  May 01, 2013 5:58 PM By Erin Lynch

Here are four product page optimization tips from Search Engine Land that could give your product pages the selling points they need.






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