MULTICHANNEL MERCHANT » MUST READS
Even though 70% of Pinterest engagement are generated by users, according to a study from Digitas and Curalate, in an article by ClickZ, retailers aren’t embracing it.
While retailers are obsessing over how to avoid cart abandonment, they might want to start looking at their home and product pages first in order to decrease early abandoners
Search marketing goes beyond the organization of a keyword list in order to be effective with content optimization. Marketers need to know the basics in order to enhance their search marketing, according to Social Media Club.
Users from across Twitter have responded to JCP’s new ad campaign in which the retailer apologized for their changes in coupons, discounts and store layout and simply asks their customers to “come back.”
Stamps.com, provider of USPS postage online and shipping software announced its integration with cloud-based ecommerce service company ChannelAdvisor, according to a press release. It will give ChannelAdvisor customers new tools to streamline their order fulfillment process.
Here are four product page optimization tips from Search Engine Land that could give your product pages the selling points they need.
TigerDirect.com, an online seller of consumer electronics has chosen to use SiteSpect, a provider of non-intrusive optimization solutions as its multivariate testing and targeting provider, SiteSpect announced in a press release.
Launching a new site doesn’t have to be a headache, but sometimes it can be. Robert Glazer, founder and managing director of Acceleration Partners in a phone interview provided tips on how to make launching a new website much easier.
Last week the Senate voted 74 to 20 in favor of proceeding with its debate on the Marketplace Fairness Act and merchants are weighing in on how it would impact their business. Take a look back at Multichannel Merchant’s coverage of the Marketplace Fairness Act with this series of articles and videos.
According to a Google/Ipsos report, 85% of consumers will start shopping on one device and finish on another so your marketing plan should reach your customer on all gadgets and gizmos. Here’s how.