Must Reads ARCHIVE

Users Generate 70% of Pinterest Engagement  May 02, 2013 8:14 PM By Daniela Forte

Even though 70% of Pinterest engagement are generated by users, according to a study from Digitas and Curalate, in an article by ClickZ, retailers aren’t embracing it.

Your Site’s Design Could Mean a Drop in Sales  May 02, 2013 6:55 PM By Erin Lynch

While retailers are obsessing over how to avoid cart abandonment, they might want to start looking at their home and product pages first in order to decrease early abandoners

Know the Basics with Search Marketing  May 02, 2013 5:56 PM By Daniela Forte

Search marketing goes beyond the organization of a keyword list in order to be effective with content optimization. Marketers need to know the basics in order to enhance their search marketing, according to Social Media Club.

Reaction to #JCPListens Storified  May 02, 2013 2:03 PM By Erin Lynch

Users from across Twitter have responded to JCP’s new ad campaign in which the retailer apologized for their changes in coupons, discounts and store layout and simply asks their customers to “come back.”

Stamps.com Announces Shipping Integration with ChannelAdvisor  May 01, 2013 9:05 PM By Daniela Forte

Stamps.com, provider of USPS postage online and shipping software announced its integration with cloud-based ecommerce service company ChannelAdvisor, according to a press release. It will give ChannelAdvisor customers new tools to streamline their order fulfillment process.

Making Your Site Search Results Stand Out  May 01, 2013 5:58 PM By Erin Lynch

Here are four product page optimization tips from Search Engine Land that could give your product pages the selling points they need.

TigerDirect.com Uses SiteSpect to Enhance Customer Experience  May 01, 2013 3:54 PM By Daniela Forte

TigerDirect.com, an online seller of consumer electronics has chosen to use SiteSpect, a provider of non-intrusive optimization solutions as its multivariate testing and targeting provider, SiteSpect announced in a press release.

4 Tips For Launching a New Website  May 01, 2013 3:50 PM By Daniela Forte

Launching a new site doesn’t have to be a headache, but sometimes it can be. Robert Glazer, founder and managing director of Acceleration Partners in a phone interview provided tips on how to make launching a new website much easier.

A Look Back at Marketplace Fairness Act  May 01, 2013 3:37 PM By Daniela Forte

Last week the Senate voted 74 to 20 in favor of proceeding with its debate on the Marketplace Fairness Act and merchants are weighing in on how it would impact their business. Take a look back at Multichannel Merchant’s coverage of the Marketplace Fairness Act with this series of articles and videos.

Getting the Multi-Device Customer to Purchase  May 01, 2013 3:03 PM By Jim Davidson

According to a Google/Ipsos report, 85% of consumers will start shopping on one device and finish on another so your marketing plan should reach your customer on all gadgets and gizmos. Here’s how.






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