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Must Reads ARCHIVE

How to Make Your Customers Hate on Your Website  Jun 03, 2014 5:36 PM By Danny Wajcman

When it comes to optimizing your website, ignorance is not bliss. Capturing constructive feedback is critical to building a site with a strong conversion rate that maximizes the potential of every customer.

Genesco Focusing on Omnichannel Rollouts, Growth  Jun 02, 2014 5:10 PM By Mike O'Brien

Genesco said it plans to implement several aspects of its omnichannel strategy later this year, seeing it as a significant growth area.

ArtistBe.com Puts Artists Front and Center with Redesign  Jun 02, 2014 11:30 AM By Daniela Forte

ArtistBe.com gives contemporary artists the platform to showcase their art. The redesign features more social tools including Facebook, Pinterest, Google+ and Twitter.

How to Not Get Kicked Off Amazon Marketplace (And Get Reinstated If You Are)  May 30, 2014 3:03 PM By Mike O'Brien

If you’re selling on the Amazon marketplace you need to know what can get you kicked off – and how to get back on if Amazon takes action against you.

Visa and MasterCard Make Second Push for Chip and PIN  May 29, 2014 3:05 PM By Daniela Forte

In the wake of high profile data breaches, Visa and MasterCard are making another push for the payments industry to adopt chip and PIN technology in U.S. credit and debit cards.

Coming to America: Alibaba’s 11 Main Looks to Disrupt U.S. Marketplace  May 29, 2014 1:49 PM By Mike O'Brien

11 Main is looking to take away share from market leaders Amazon.com and eBay by adopting a more disruptive tack vs. the “me too” approach of Japanese operator Rakuten.

National Geographic Shifts to a Targeted Email Strategy  May 28, 2014 5:38 PM By Daniela Forte

National Geographic saw a boost in year-over-year email response rates after it decreased its emailing frequency and increased its focus on modeling.

Wet Seal’s Ecommerce Sales Rise 8.4%  May 28, 2014 3:08 PM By Daniela Forte

Wet Seal, Inc., saw its consolidated comparable store sales decline 16.9% in the first quarter, but ecommerce sales for its Wet Seal brand did increase 8.4%.

This is What Happens to Card Data on a Mobile Reader  May 28, 2014 9:54 AM By Nish Modi

Merchants need to understand the credit card transaction process as the gatekeepers of their customers’ private information.

Herschell Gordon Lewis: 2014 Represents the Height of Immediacy  May 28, 2014 7:46 AM By Herschell Gordon Lewis

What year is this? That’s a “dumb question” aimed at direct marketers who without justification append response-murderers such as “Allow six to eight weeks for delivery” to offers that haven’t made a prior reference to variations from immediacy.






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